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Wikipedia for SEO: How to Get Wikipedia Link and Boost Your Site’s Authority

Wikipedia needs no introduction.

You will be hard-pressed to search Google for any term and not see Wikipedia in the top 10 results. It is a testament to the popularity of the platform.

And as one of the oldest and most prominent websites on the web, a backlink from Wikipedia can easily change the fortunes of your website.

In this article, learn how to get Wikipedia links and boost your site’s authority and visibility by following these steps below:

How to Get Wikipedia Link and Boost Your Site’s Authority

Apply as a contributor

The first step is to start as a contributor in order to build your reputation among other Wikipedians.

Start by creating a contributor account!

It’s essential to use a personal email address while opening your account.

If you use a business email, it will not look like you’re a neutral body when you try to make changes on articles related to your industry.

Just fill the form, and click on the blue “Submit Your Account” button. Once you’ve been approved, log in to your account, and you’ll see a screen similar to the screenshot below:

Take time to learn the rules

Wikipedia has stringent guidelines for contributors, and you must adhere to them to achieve your goal.

Unfortunately, violating any of these rules will result in your account getting closed.

Therefore, you can’t just jump into Wikipedia and start adding links to your blog!

That said, below are some of the things you should always avoid as a Wikipedia contributor:

  • Resist the temptation to write about the things you or your friends just remembered. Focus on writing informative and educative articles
  • Free content is not allowed, including copyrighted content
  • Images must be appropriately referenced and big enough to showcase relevant details
  • All external links should be minimal

Click here to learn more about all their rules.

The goal of being a Wikipedia contributor is to improve the quality of all Wikipedia entries. And while the purpose of signing up as contribute is to build links to your site, your intention will have to wait at least for now.

Build your authority as an editor

For now, find Wikipedia articles that are not in your main niche that contain slight errors. You can just start by making corrections on typos and proceed to add citations and content to articles. Ideally, work on topics that get less traffic to avoid dealing with aggressive editors.

All these will help you to master Wikipedia, gain a credible reputation, and help you achieve your link building goal.

Being a Wikipedia contributor can indeed be a lot of fun, especially once you start getting used to it and contribute a bunch of stuff related to your niche/industry.

Ever wondered why lots of people volunteer to become a Wikipedia contributor even when they don’t get paid for it? It’s because of the reasons below:

Find and replace dead links

While it may be hard to get direct links from articles on Wikipedia, you can actually get links in the references.

The best approach is to locate dead links or content that requires a citation, and then offer content that offers a live citation for the needed information.

Typically, when a link is dead on Wikipedia, it’ll label it with the “dead link” tag.

And if a citation required for information in an article, Wikipedia will also label it with the “citation needed” tag.

Interestingly, Wikipedia has a page that lists all the articles with dead links – and you can select an article that’s relevant to your niche from the list.

Once you’ve found a relevant article, perform a search for “citation needed” or “dead.” This will display any links that are dead or where editors feel need citations.

Furthermore, find a content on your site that would be an excellent replacement to the dead link or provide the proper citation that is required, and make the edit. Or just suggest the citation to see what other Wikipedians think.

However, if you can’t find relevant content on your site to replace the dead link, you can equally create the content immediately.

Finally, the Wayback Machine tool will help you to figure out what that page used to look like – so you can see what your new content should be about to adequately cover the old citation.

Enter your organization as an entry

Once you have built enough clout as a contributor, and you’re contributing to the topics that are of interest to you, you can now start adding new articles.

One of the few things you can do at this stage is to start posting articles that are highly relevant to your business or brand.

Apart from that, you can equally post articles about yourself and your brand if you have some significant news citations to validate your inclusion in Wikipedia.

The best way to introduce an entry on your organization is to ask someone else to create the entry and write half of the text or more. This is because writing the entry yourself and posting it will make it seem like self-promotion.

Yet, you cannot possibly wait for some entirely neutral person to notice your brand and write an entry on you.

Another way is to suggest an article to another Wikipedia contributor based on authoritative citations and achievements of your brand – and once the article is live, you can then add whatever modifications you like.

Finally, it’s worth mentioning that, before you can get an entry on your organization, you must have passed the notability test.

Ensure that you have a collection of notable citations about your brand achievements to prove that your business has enough credibility to appear on Wikipedia.

Conclusion

When it comes to link building, a critical thing Google evaluates is the links from large authority sites such as Wikipedia.

Wikipedia is a reliable resource that’s highly trusted because of their strict views on spam, making them perfect for SEO.

To get the highest possible result from Wikipedia, treat it with seriousness, and avoid spamming of any sort. Your goal is not just to drop a link, and that will be all. Instead, you’re there to build solid relationships and help create better pages for the website.

Citations for SEO: How to Improve Your Rankings in Local Organic Search

Do you operate a brick and mortar business and wish to rank for local listings?

I bet you do!

Here’s the point; most businesses today operate on a local level. So it’s of utmost importance to optimize your website to target local customers in your area.

This is because local citations are the backbone of any good local SEO strategy, and you don’t want to joke with it if you really want to stand up tall in your industry and show up in local listings.

It all begins with having a NAP (name, address, and phone number) that’s consistent across all of your online properties.

And in this article, you’ll learn the importance of NAP and how to improve your rankings in local organic search – so you can always get more leads, increased conversions, and generate more revenue.

How to Improve Your Rankings in Local Organic Search

1. Audit Your Citations

The point is this; most businesses out there (your included) probably have existing citations.

However, some of these will often be incomplete and/or incorrect.

For some businesses, their business name and address will be correct, but they’ll be using a wrong phone number. While others will have the correct phone number and business name, but an old (outdated) address.

And some may even have partial information such as an address, business name, but no phone number at all.

For instance, Europcar Sheffield shows their phone number on their website as +44 (0371) 3845930.

While 0871 384 5930 is what’s showing on their yelp listing.

This is an excellent example of inconsistent NAP information across the internet – and corrections must be made.

Now, you have to find the correct NAP for your business and the incorrect ones you’ve entered all these years and find business listings where you entered the different variations. Also, confirm NAP variations that Google My Business acknowledges as yours.

To do this, simply search for your NAP on Google and find out the websites where your business is listed.

When you’re done with the manual search, you can also use Moz Local, BrightLocal, or WhiteSpark to find additional websites where your NAP is mentioned.

For example, Moz local will comb the key data aggregators in your location (country) and unveil any duplicate, incomplete, and inconsistent listings.

Simply visit the site and enter the required information:

Here’s a perfect example of some inconsistent listings it found for Europcar Sheffield here and here:

In this case, the phone number seems to be the problem. They each show the 0871 version of their number instead of the 0371 number displayed on their official website.

To fix these, simply click on the “Claim Now” button on the listing, then update.

Or just use a paid tool such as BrightLocal to supply data to lots of these data aggregators in one go.

Finally, you can also do it manually by including them in a spreadsheet and filtering out the wrong listings so you can make the necessary corrections afterward.

The goal is to list down all the business citations with your NAP on them – correct or otherwise – to have a clear idea of how your NAP is spread across different listing sites.

2. Clean up your citations

Now that you’ve audited your citations and probably found all the error listings, the next step is to perform citation cleanup. In this step, you want to visit each website and ensure that each NAP is the same as your GMB listing – this will help to improve your local search rankings.

To start, ask yourself these questions:

  • Is your current business address the same as the ones listed in all your legal paperwork?
  • Have you ever changed your business address (moved to another location)?
  • Did your business go through some rebranding?
  • Have you ever hired lead generation service providers?
  • Did you work with 3rd-party agencies on building an online presence?
  • Did you previously dip your toes in phone number tracking?

Any of these questions could have contributed to irregular NAP listings.

Now, the next step is to identify where the NAPs were added.

Ask the Website Owner for Information

If you’re working for a client as an SEO, the first thing should be to ask the website owner if they have a copy of where their citations are posted.

Although, the possibility of them having that information is lean.

But you still have to ask anyways.

Sometimes, website owners save the information if they’re somewhat organized.

Check Updates on Google Maps

Google previously had a feature known as “Google Map Maker,” which they have since integrated with Google Maps.

The Map Maker had functionality that lets users see the history of the changes made to a business listing.

You’ve probably made an edit to a business listing previously, you never can tell. To check this, log into your Google account and go to “Google Maps.”

Then select “Your Contributions” from the menu:

Click on the Edits tab:

All the suggested edits are stored in the Edits tab.

And if you’re lucky here, you will see all the changes you have made to your GMB listing.

On the other hand, you can also go to options, and click on “Your Places” tab:

 And click on “Maps” to see if you’ve made edits there:

Here, you want to see if your business name, phone number, or address, had been changed over time.

3. Build your citations

Using the information you’ve gathered so far, find business listings where your business isn’t listed yet and enter it there.

You can start with geographically-relevant citations like the ones below:

  • The local chamber of commerce in your country (here is a list of UK Chambers, and here for a list of US Chambers)
  • Community hubs
  • Other local business directories and associations such as local networking events

Also, check out some relevant industry-specific citations like the ones below:

Here’s where you can also find more listings to list your business.

Basically, just look for any online publications related to your industry.

Here are some ways to find these:

Finally, you can also use Whitespark’s citation finder tool to identify suitable opportunities based on your keyword and location.

Just enter some keywords related to your business and your location, and the tool will do the rest for you.

But ensure that the listings are in your country/region.

Conclusion

While it can be tough to achieve, a citation audit and cleanup will let you perform much better in the search engine result pages (SERPs), so it’s really worth all the time and effort.

Like I mentioned earlier, it all starts from performing a citation audit to identify all the places you have inconsistent NAP, then cleanup your citation and get rid of all the wrong information in your previous listings.

Once you’re able to get to this step, you’ve already won half the battle. The final step will now be to build more citations for your business.

The Importance of Domain Names

Your domain name is more important than what you believe it to be. For starters, it clues in your visitors about what the site is about. It also has a pivotal role to play in laying the structure of your blog.

How Do You Decide On a Domain Name?

You decide on a domain name based on its potential to branch out and expand into other niches in the future. If you make your domain name too specific, for instance, mumshealth.com, there is a high chance of you putting a cap on the search volume.

Eventually, you might just run out of areas to talk about that deals specifically on mothers’ health. Instead, it is wiser to come up with a name that has more scope; something like, womenandhealth.com.

You can easily expand upon the site and talk about mothers’ health as well as something that caters to working women, homemakers and the like.

In case you are still wondering how this is crucial for your site, the simple answer is GROWTH! The more you have areas to talk about, the more you can grow and build the authority of your site.

It is like a snowball effect. Therefore, you start gaining the search engine’s favour and confidence and rank for everything that is remotely associated with your site, only because Google trusts your site more than any other site.

Where Do You Buy Domain Names From?

There are several sites from which you can buy domain names. GoDaddy, DreamHost, BlueHost, Namecheap are all sites that excel in this area. Namecheap might be the right choice for you if you do not have a grand budget for your first domain name. They register domain names at a much lesser cost than its competitors. Also, they have high regards for your privacy and shall keep your data confidential.

You Need A Host:

Now that your domain name has been taken care of, you need a good host. InMotion, BlueHost and WPXHosting are some of names that you can consider. While opting for a particular host, you need to keep certain things in your mind.

Speed

Check whether your host has a good page load speed. Google considers the time taken for your website to load as an extremely important criterion. Therefore, you need to choose a host that has excellent speed.

The audience does not have the patience to wait for 10 seconds for a web page to load. Therefore, your host must be able to provide you with maximum page load speed.

Location

Go for a host that has its servers in different locations. This shall give you immense opportunity to choose from, which will eventually be responsible in increasing the speed.

Support

You need a host that provides you with support round the clock in case of any emergency. Even if there is no emergency and you are an amateur who needs help with setting up the website, you need to be able to reach out to people who can help you out with your issue.

Additional Details to Check-

Check if they provide their services at the best price in the market and also see whether they provide your site with SSL certificates, a factor that works tremendously well with Google.

Connect Your Domain and Host:

Now that you have registered your domain name and have a host at your disposal, you need to connect the two, so that when someone searches for your domain, they are directed to your website.

The process is usually simple and whichever site you buy your domain from will have simple steps that shall teach you how to go about the process.

It usually takes a day for the entire procedure to be registered and your website shall go live in a day. So you will have to wait until that is done.

The Bit About a WordPress Website:

WordPress has made content management and website optimisation easier than ever. You can choose from a host of themes and plugins that are available for free.

Your host could also provide several advantages that you could reap from WordPress. An account with WPXHosting, for instance, means that you are entitled to malware protection, backups and others.

Conclusion

Not many people harp on the role domain names have on the growth and expansion of websites. This is a pretty negligent behaviour, especially on the part of the ones imparting knowledge about SEO.

Choose a domain name that allows you to expand into other niches, so that you can scale up your website and see it as a long-term business.

Competition Analysis for Dummies

Competition analysis forms an integral and important part of SEO. You need to look for your competitors’ weaknesses and strengths as much as your own, to be able to outrank them in the SERPs.

However, before we delve deeper into how to go about performing competitor analysis, you need to understand why the process is of paramount importance.

It helps us understand the potential of our keywords and topics based on the authority of other top ranking pages.

It also provides us with an insight into the gaps, if any, in these top ranking pages so that we can make use of that.

It helps us understand how we could optimise and enhance our website for it to make it to the top rank with our target keyword.

You can make use of this information to create content for your website that has better chances of ranking. With such superior quality of content and backlinks, Google will start ranking you in its search results for many other long-tail keywords even if you do not target them directly.

So now that we know why competitor analysis is essential, we shall now see how Ahrefs could be used to go about the process.

Check for Unbeatable Rankings:

You need to start the analysis by checking if the top ranking pages are government pages or those of big shot organisations. These pages are extremely difficult to outrank because they are most relevant pages for that specific search keyword. For instance, keywords like airforce and military have tremendous competition not just from the government pages, but also from several others. Therefore, maybe it is advisable to avoid these niches and move on to something that has a better chance of ranking.

Check for the Page Authority and Backlinks:

Since we have used Ahrefs as the working SEO tool to perform all the research, it is important that you understand what URL Rating (UR) and Domain Rating (DR) means.

URL Rating (UR) gives us an understanding of how strong a specific URL is based on the number and quality of links pointing to it.

Domain Rating (DR) gives us an understanding of how strong a website is based on the number and quality of links pointing to it.  

However, the only thing that you need to be bothered about as of this moment is the UR of the page for your target keyword. Therefore, what you have to do is place the URL of the top ranking pages one by one in Ahrefs and check for its UR. The other metric that you have to look for is “Referring Domains”. Take for instance the keyword vegan diet. Once you type the keyword on Google, you will get a number of results. Start the analysis by placing the URL of the top ranking sites in Ahrefs. You could also look for the details of backlinks on the right hand side of the screen on Ahrefs.  

As can be seen, the first site has a UR of 43 and a solid figure of 307 for “Referring Domains”. Also if you check, out of 307 Referring Domains, 78% is DoFollow. Therefore, this site looks a tad difficult to outrank.

This is the thus, the first step to pick up the hint of competition by subjecting every top ranking site to the same process of analysis.  

Check for On-Page Optimisation Factors:

Analysing the On-Page Optimisation factors is essential if you need to outrank other pages in your niche in the SERPs. If you find that a certain page has made it to the top ranks of the SERPs without having a proper On-Page Optimisation, you need to seize the opportunity and optimise your page without further ado.

Here are the things that you need to look for while optimising your page-

Page Title, Target URL, Meta Description-

Your page title, as well as its URL must have your target keywords for the niche. It is also important to remember that the meta description strongly influences the Click-Through-Rate (CTR) and thus, needs to be paid attention to.

H1 and H2 Headlines-

Your H1 headline, that is, the main headline must contain your target keywords. Besides the H1 headline, at least one of the many H2 headlines must also contain the target keywords as they make for strong on-page ranking factors.

LSI Keywords-

Your H2 headlines should have LSI keywords, which are nothing but keywords related to your target keywords. You can look up for LSI keywords generating tools on Google. Most of them are free which makes the process of scouring for these keywords easier.

Introductory Paragraph-

The introductory paragraph sets the tune of the rest of the content which is why it is always an effective ranking strategy to have your target keywords placed somewhere within the first paragraph.

Body Content-

It is important to check for the number of times your competitor has used the target keywords in their content. It is definitely a metric that can be taken advantage of and used in improving the content of your page.

Alt-Tags in Images-

While using images to support your content, make sure that you use Alt-Tags with them. Most of the pages do not use them while publishing content with images. You can use this to turn the tables to your favour and outrank your competitors.

Internal Links and High Authority External Links-

Using internal links that sits well with your content can dramatically improve your website’s ranking. Also, using high authority external links make for an important criteria that Google checks while ranking your page.

Tweak Your Content:

Well-written and crisp content is crucial for your page to obtain backlinks from high authority pages. Therefore, while framing the content for your page, look into the following aspects-

Length and Format of the Content-

Google always prefers a thoroughly researched and extensive content when it comes to ranking. A well-framed content, with segregated headlines and paragraphs, has value for its reader and thus, is an essential factor for ranking.

Grammar of the Content-

Your target audience will leave the page if your content has poor sentence structure and grammatical errors. However, that does not mean that you need to use esoteric words and phrases. Make sure that your content conforms to the rubrics of grammar and has a good structure, lest the bounce rate shall shoot up.

Multimedia-

It is great if you could support your content with relevant pictures or videos. Analyse your competitors’ pages and find out how many images or videos they are using, so that your content can outnumber and thus, outrank them.

Conclusion

Analyse every aspect of your competitor’ page to find out where it lacks. Once you find out these gaps, it will be easier for you to fill in and thus, move up the SERPs.

Planning and Growing Niches

Now that we have discussed about how to settle upon a niche, target keywords and perform competition analysis, it is time that we learn to scale up the website and expand the business. There are essentially three steps that you have to keep in mind-

Have one niche in your mind at the beginning

Target its main and biggest keywords

Dominate the ranks for the big keywords, and once you build your authority, it will be easier for you to dominate for everything

But your work does not just stop here. You have to build a long-term goal for your site even before you get capped. It is important to remember that once your site has acquired authority, it is easier to expand into other niches and reap the benefits.

Have Your Growth Planned:

The first pillar posts will always take some time to rank. This is because you are only just starting in the domain and getting a hang of everything. Also, since the domain is quite new, you will not have backlinks pointed at your site. However, as you start publishing more pillar posts and targeting keywords, your site authority shall grow. You will also have more backlinks. Websites like Forbes and TechCrunch have built their authority in such a scale that they rank for pretty much everything.

How Do You Plan The Growth?

Here are a few points that you could keep at the back of the mind if growing your site and generating substantial revenue out of it is your motto.

Have one profitable niche on your mind at the beginning, but also have a list of few other niches that you can segue into eventually.

Choose a domain that has a bright future prospect. For instance, if your site is about vegan diets, then think about how you could expand this site into something else but relatable. Therefore, it would probably be a great idea to choose a domain like allaboutdiets.com or something like that. It is flexible and promising.

Take it one niche at a time. This might sound antithetical to the entire ‘having more niches on your mind’ thing, but it is really not. Think about it. You need to target that one specific niche, target its keywords and then grow into other niches. If your parent niche itself isn’t as supportive, it is impossible to hope to expand the niche. Therefore, once you have built enough authority for that one niche, the rest will be a cake walk.

Conclusion

It all boils down to having your head at the right place and planning your move before you proceed. Have clarity of your long-term goal and the rest shall fall beautifully in its place.

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