Fintech SEO Strategies

3 Fintech SEO Strategies You Need to Drive More Traffic

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We are currently experiencing the age of digitalization.

Technology has changed how we communicate, work, and lead our lives. From smartphones and social media to artificial intelligence and automation, digitalization has revolutionized nearly every aspect of society.

This revolution has extended to finance too, albeit recently.

Mobile banking, digital payments, peer-to-peer lending, and cryptocurrency are now easier to access than ever! In fact, you can do all the things I mentioned from the comfort of your home.

Key points discussed –

• Rise of Fintech: Fintech companies began emerging in the mid-2000s, capitalizing on shifting consumer preferences towards digital solutions and increasing technology integration into various industries. This trend was further fueled by the rapid growth of digital media platforms, which provided new avenues for financial services delivery and innovation. 

• Market Valuation Growth: The fintech industry experienced a remarkable surge in market valuation, with its worth climbing from $220 billion in 2019 to an impressive $550 billion by 2023. This exponential growth underscores the increasing significance of fintech in the global economy and highlights the sector’s potential for disruption and innovation. 

• SEO for Fintech: Search engine optimization (SEO) plays an essential role in the success of these companies, which is by enhancing their online visibility, attracting organic traffic, and improving their search engine rankings. So, SEO  is just as important for companies in fintech as for any other business, in fact, it is more nuanced due to the niche field. 

• Key Strategies for Fintech: Besides SEO, companies employ various digital marketing strategies to enhance their brand presence, engage with their target audience, and drive business growth. Video marketing is a highly potent tool for fintech firms, leveraging platforms like YouTube, Facebook, Instagram, and TikTok to share informative and engaging content.

What’s Fintech?

Fintech

Source: Khatabook.

The culmination of finance and technology gave birth to Fintech. As evident from the name, fintech sector uses technology to automate and make financial services much easier to access.

The finance sector is one of the later ones to have implemented the use of technology, but the growth it has had over the short period of time is a testament to how the correct use of technology can boost a sector.

The rise of companies in the fintech market started around mid-2000s. This was the time when technology had just started to become mainstream. I believe it was the changing preferences of customers that gave rise to such companies, along with other reasons like rapid growth of digital media and the banking sector, and the increase in number of supporters for the merger of finance and technology.

Compared to 2019, where the valuation of the fintech market was around $220 billion, in the year 2023 this number almost doubled, giving a valuation of $550 billion. This is a huge increase in the market value, one that should not be and more importantly, could not be ignored.

SEO and Fintech

The benefits of SEO extend to companies in fintech. In fact, since fintech is a rapidly growing field, many experts are still figuring out the best SEO and content marketing strategies to follow.

For companies looking to increase their online presence and their reach, SEO is a must!

Here’s a list of things SEO can be used in conjunction with fintech:

• Online Visibility: Optimizing website and the content for relevant keywords related to the products and services, companies increase their chances of ranking high in the SERPs. A higher position in the SERPs increases the chances of potential customers coming across the company. 

• Content Marketing: Content marketing is essential for both fintech and SEO performance. High-quality, informative content such as blog posts, articles, whitepapers, and case studies, increase reach and keep the companies relevant at the same time. Companies attract organic traffic to their website with the help of relevant keywords and the optimization of their content. 

• Local SEO: Particularly valuable for fintech companies with a physical presence, such as brick-and-mortar branches or offices. Google My Business listings, and obtaining positive reviews improve their visibility in the locality. If a company is looking to establish itself in a particular area, local SEO is very important and cannot be overlooked. 

• Technical SEO: Technical SEO involves improving crawlability, indexability, and overall performance in search engines. Fintech companies ensure that their website is mobile-friendly, has fast page load times, utilizes secure HTTPS encryption, and follows the best site structure and navigation practices to enhance their SEO efforts.

• Link Building: Another essential aspect of SEO that benefit fintech companies. Website authority can be increased by earning backlinks from reputable websites, which in turn lets search engines know that the information provided in this article is trustworthy.        

You’ll note similarities between the strategies mentioned above and those of other companies. And you’ll be correct. Just because the sector has changed, doesn’t mean the strategies for SEO should also change. In face, there is more to fintech SEO than meets the eye.

On top of the strategies I discussed, there are some additional, nuanced techniques companies from the fintech industry need to employ in order to increase reach, stay relevant, and overall perform better than the competition.

Let’s Talk Strategies

If you go on the internet now and search for fintech strategies, you’ll find numerous articles stating that there are five, ten, or more strategies for implementing SEO in the fintech industry. You might benefit from some of them, or they might completely go over your head. In reality, you only need three strategies.

Three strategies are more than enough to get organic search results. I believe if you deploy fewer strategies, you are more focused on executing those strategies perfectly and not half-heartedly. Not to mention, when you don’t get results, there are fewer options to go through, which means you can perform thorough checks on all the strategies. This won’t be the case if you use numerous techniques, as it’ll make it harder to pinpoint the root of the problem.

Strategy 1 – Video 

The watch time of videos has exponentially increased over the years, especially after the pandemic. For two years, people were locked inside their homes, which obviously created a void of interaction in their lives, so they turned to video streaming platforms.

To this day, many people are still stuck in that cycle of watching videos all day, especially those who were very young when the pandemic hit. Fortunately, this works out in favor of companies looking to increase reach!

The average watch time of video streaming platforms has been rising consistently, with the numbers at an all-time high last year. This makes it the best time to start engaging with the users of these platforms. Due to the sheer number of users on these platforms, even if companies manage to increase their reach by 10-20%, the ROI (return on investment) will be huge!

Let’s talk stats –

1. Youtube – It is known as the app that is visited most cosistently by its userbase. The average watch time on Youtube is 48.7 minutes per day. The highest of all social media applications. Youtube is a goldmine for businesses and companies looking to increase their reach. There are more nuances involved to ranking on Youtube, but the scope of gaining massive reach is too big to miss.

2. Facebook – The biggest social media platform on the internet. With a userbase of 3.04 billion people (out of the 4.9 billion total social media users), Facebook has one of the highest video watch time of all time; an average of 30.8 minutes per day.

3. Instagram – The introduction of reels has set off a bomb amongs the userbase. The watch time for videos (or reels) has come to an average of 33 minutes a day.

4. X (Twitter) – Yeah X is more of a hype generating, hot-headed discussion platform, where only the elites come to share their views, but still, in 2023 the average minutes for video consumption was 33.28 in day, which is quite a lot considering most people use it to complain about stuff.

5. Tik Tok – It swept the world when it was first introduced. With a whopping average of 55.8 minutes, this is by far the most watched video platform. But the problem is, it’s mostly populated with young audience, who are not really into the fintech sector, or any sector except for watching people dance.

Tik Tok

Image Source: thesocialshepherd.com

Caption – Statistic of the number of live video viewers in the U.S from 2019-2024 in millions

Let me give you another statistic: the average minutes per day pre-COVID was 56 mins on social media globally, but post-COVID, it rose to 145 minutes. A three-times increase in social media consumption and this increment in average minutes happened in a span of just 1 year. 

These numbers are an indication that the video watching platforms on social media is a gold mine of reach. Companies shouldn’t dismiss this and instead try to create content in video format become established players. 

Strategy 2 – The Age of AI 

AI, short for Artificial Intelligence, is not a new topic. The idea of a computer system that has human-level intelligence, not just in academics but in daily life, has intrigued people for a long time. There were AI projects that weren’t commercial successes prior to 2019. Google has the Assistant, Amazon has Alexa, Apple has Siri, and Samsung tried something with Bixby, but that failed.

The culmination of these small steps resulted in the giant leap that we know as ChatGPT.

With the launch of ChatGPT on November 22, 2022, the world changed forever. For the first time, an extremely powerful AI was introduced to the masses. Needless to say, it shook the world, and the ripples can still be felt today.

However, with this innovation came challenges. People started using ChatGPT to complete their own tasks, which also prompted the era of the ‘Is AI going to replace humans‘ debate. 

As time passed, people realized that it may be powerful, but it cannot replicate the work of a human (yet). So, people realized that AI should be used more as a crutch instead of making it do all the work. Fast forward to now, and you’ll see AI as a tool that aids in almost every aspect of our lives.

Example

The Age of AI 

Image Source: Amazon

Caption: The product review section in Amazon compiles the reviews and provides a small summary. 

The field of SEO is ever evolving, but the introduction of AI has made it easier for people who are just getting started on SEO. Yes, these people may lack experience, but the knowledge is available right at the palm of their hands.

As time passes by, the integration of AI will become more and more inclusive and after a while, AI will become an irreplaceable part of our lives. So, it’s best that instead of opposing it, people start to learn to work alongside it.

AI will keep evolving, so it is important that people evolve too, otherwise the question of ‘will AI replace humans’ just might come true, at least for some people.

Strategy 3 – Tools Are Your Bestfriend

Tools Are Your Bestfriend

Image Source: Google

Caption: List of tools available for SEO

Whether you are a new player or an experienced one, it doesn’t matter; using tools is guaranteed to help any company, regardless of whether it’s in the fintech sector. These tools also helps companies stay on top of SEO trends.

The tools that I’m talking about are –

• Ahrefs: Ahrefs is a comprehensive SEO toolset that provides valuable insights into website performance, backlink profiles, keyword rankings, and competitor analysis. Businesses are able to improve their online presence and organic traffic with the help of such insights. With features such as Site Explorer, Keyword Explorer, and Site Audit, Ahrefs enables users to track and optimize their SEO efforts effectively.

• Semrush: Think of Semrush as an all-in-one digital marketing platform. Semrush offers multiple tools for SEO, PPC, content marketing, social media, and competitive research. It also provides valuable data and analytics to help businesses identify opportunities, optimize their online presence, and drive better results across various marketing channels. Semrush is an asset you don’t want to miss out on.

• Moz: Moz is often considered a leader when it comes to providing SEO software and tools that help businesses improve search engine rankings. With features such as Moz Pro, Moz Local, and MozBar, Moz offers valuable insights, analytics, and recommendations to help users optimize their websites and track their performance, which in turn helps them stay ahead of the competition.

• Google Search Console: A free web service from Google, the Google Search Console helps website owners monitor, maintain, and troubleshoot their site’s presence in Google Search results. Offering valuable insights about the working of Google crawls, indexes, and rankings of your website. This allows companies to identify and fix issues, which then improves the site visibility, and optimizes the site’s performance.

• Screaming Frog: Screaming Frog is a powerful website crawler that enables users to analyze and audit their websites for SEO issues, technical errors, and optimization opportunities. It provides detailed reports on factors such as broken links, duplicate content, page titles, meta descriptions, and more, helping users identify and address issues impacting their site’s search engine rankings and performance.

Some of the features these tools provide are free (sometimes the tool itself is also free), so you don’t have to purchase one immediately. Use the free features, get to understand how these tools work and what can you expect from it once you subscribe to them.

That’s it.

You have the successful SEO strategies needed to outrank your competitors.

Let’s Wrap This Up

The question then remains, should the companies hire an external SEO agency or hire their own team of SEO specialists? 

I say hire SEO experts and make a team. They can constantly monitor search traffic, search for SEO trends for fintech, and improve the marketing services. Basically whip up an effective SEO strategy. All of this, with just hiring a team of specialists. 

Of course, if there’s lack of time and resources, a company can always opt for external agencies. Before hiring an external SEO agency, make sure to run through the pros and cons. 

While it is not much different than doing regular SEO for other companies, fintech is a sector not many are aware of, hence there are small nuances that needs attention. On top of regular SEO like keyword research, on-page SEO, off-page SEO, you need extra effort in order to run a successuful campaign. 

Thankfully, the age of digitization has also brought the number of users to an all-time high, which means the target audience is at an all-time high. Even if companies fail to claim 70 or 80% of the user base, being able to drive traffic, even 30 or 40%, is enormous.

FAQs

What is an SEO in finance?

SEO in finance refers to optimizing websites and content from the finance sector in order to improve their positions and increase their visibility on the SERPs. Financial institutions utilize SEO tools and strategies to generate more leads, and increase the brand awareness among their target audience, which involves keyword optimization, website performance improvement, backlink building, and compliance with industry regulations. The goal is to rank well for relevant financial queries, attract qualified leads, and grow the business in a competitive digital landscape.

What is SEO in technology?

SEO in technology involves optimizing websites, content, and digital assets related to technology products and services so as to improve their visibility on the SERPs. Techniques such as keyword research, website performance improvement, and backlink building are utilized with one goal in mind: to attract organic traffic. In the process, it also increases brand awareness and generates leads or conversions for technology companies in a competitive digital landscape.

Is technical SEO hard?

Yes, it is indeed challenging and requires a certain degree of SEO knowledge. It involves understanding complex web development concepts, server-side technologies, and search engine algorithms. Without a solid grasp of these technical aspects and SEO principles, effectively implementing technical SEO optimizations can be difficult. Investing time in learning and staying updated with such SEO best practices is important to make sure that your website ranks well on the SERPs.

What is fintech in digital marketing?

In digital marketing, fintech refers to the specialized approach of promoting financial technology through online channels. Companies utilize lots of strategies like SEO, content marketing, paid advertising, social media marketing, email marketing, and analytics. By tailoring these tactics to their target audience in the financial technology sector, companies aim to increase brand visibility, attract new customers, foster engagement, and ultimately drive growth in a rapidly evolving and competitive industry landscape. This strategic use enables fintech companies to effectively position themselves, differentiate their offerings, and achieve their business objectives in the digital age.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

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