Link Building in Germany

Link Building in Germany: Here’s What You Need to Know Right Now

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Link building is a part of search engine optimization (SEO) where you acquire backlinks from other websites to your own. These links act as votes of confidence from those websites.

When reputable sites link to your content, search engines like Google consider your website as important, boosting its visibility in search results. The greater the number of top-notch backlinks your website has, the higher the chance that Google will view it as authoritative and trustworthy.

Why is link building needed in Germany?

link building needed in Germany

Image: Infographic of the perks of building links in Germany.

As an economic giant hosting the largest population in the European Union, Germany possesses an advanced internet infrastructure. This creates a significant opportunity for building links in Germany by allowing businesses to tap into a vast and expanding online market. However, the online industry in the country is marked by fierce competition with companies vying for attention and striving to improve to meet customer demands.

Building German backlinks for your website is like any other link building approach followed worldwide. And since Google values relevance, it’s important for your website to get backlinks from other .de websites.

But here’s the catch. Many high-authority websites in the German market don’t accept paid backlinks. In our opinion, for you to get quality backlinks from such websites, your content must be exceptional.

In this article, we’ll help you create an effective strategy to get valuable .de backlinks that will benefit your website.

How to do link building in Germany?

Link building in Germany requires a tailor-made approach that considers linguistic and cultural barriers.
Here are some tips to follow:

1. High-Quality Content.

Driven by a culture that values precision and innovation, Germans appreciate quality and attention to detail in the content. And since most highly authoritative sites do not provide the option to buy German backlinks, businesses must focus on producing high-quality content to gain visibility.

Good quality content, which is a part of the inbound marketing strategy, not only attracts natural backlinks but also aligns with the preferences of authoritative sites, increasing the likelihood of them recognizing and linking to your material. This means both your textual and visual content must be top quality. Thus, when planning to design a logo to update your brand content, keep the above info in mind.

Hence, producing top-notch, well-researched, and informative content is essential to expand your reach and connect effectively with the target audience.

2. Keyword research in German.

When doing link building in Germany, it’s essential to understand what words and phrases people use when searching online. Tools like Google Keyword Planner or SEMrush can help you identify relevant and high-performing search terms designed for the target audience. Here are some useful link building tools for you to check out.

Below, we’ve broken down the steps for you to follow while doing keyword research in German:
Step 1: Adjust your keyword research tool (shown here using SEMrush) to focus on the German market by setting the location to Germany.

Keyword research in German.

Step 2: Use SEMrush’s Keyword Magic Tool to enter a German search term: ‘SEO Agentur’ (SEO Agency).

Keyword Magic Tool

As seen in the image above, beginning with a broad primary search term like ‘SEO Agentur’ (SEO Agency) helps you see the entire list of related terms in a cluster.

The Keyword Magic Tool lists other relevant search terms people use in Germany. It shows how often these words are searched and helps you pick the best search terms for your website in the target market.

Keyword Magic Tool list

Step 3: Next, choose long-tail keywords that align with search intent, have search volume, and could enhance your strategy based on the content you want to develop.

The best way to determine where and how certain search terms fit into your content is to check their SERPs(Search engine results page) for insights into user intent, competition, and the types of content that rank well for those terms.

SEMrush can be very useful for search term research in German; however, it can be limiting for data on German SERPs. Therefore, an SEO tool with a more comprehensive German database like Sistrix or XOVI is recommended.

3. Local SEO.

With a strong economy and affluent consumer base, Germany is a great market for businesses. Yet, there’s a tiny detail to remember- localization is a must to meet cultural standards.

Local SEO

Image: Infographic featuring pictorial icons of how local SEO is done.

By emphasizing local relevance in your approach, you improve your website’s visibility in German search results and establish credibility within the local online community.

Local SEO efforts involve optimizing your website to rank well in location-specific searches by making it more visible to users in Germany. Engaging with local communities, participating in regional forums, and utilizing local directories can further enhance your local SEO.

4. Guest posting. 

Guest posting

Image: Infographic of how a guest post helps build links. 

As mentioned earlier, most authoritative German websites accept guest posts based on the quality of content you produce. You can leverage this to produce high-quality content that helps establish expertise and increase your reach in the industry. Check out our article on how to identify high quality guest post opportunities.

Creating good quality content for guest posts involves a few key steps:

• First, understand your audience and the specific interests of the website you’re writing for. Craft your content to match their style and tone.

• Next, focus on providing valuable and helpful information that readers can learn from. Use clear and concise language, and make sure your ideas flow logically. Add visuals like images or examples to make your content more engaging.

• Finally, proofread your work to catch any typos or errors before submitting it. By following these steps, you’ll be well on your way to producing high-quality content that resonates with the website’s audience and owners.

If your content is up-to-date, well-researched, and contains credible German sources, news websites, and other authoritative sites are more likely to accept it.

5. Article Submission for Online Magazines and Newspapers.

Magazines and Newspapers

Image: Image of the popular newspapers in Germany.

While obtaining backlinks from online magazines and newspapers can be difficult, it is certainly possible. As we see it, to succeed, your submission must be good enough to surpass the quality of their current articles.

Online newspapers like Spiegel Online, Die Zeit, and Süddeutsche Zeitung etc. have been around for a long time and have very high domain authority, making them reputable sources in the digital landscape.

When writing an article for an online reputable newspaper, it’s essential to prioritize accuracy, clarity, and relevance. Attention to detail,  thorough research, and following the newspaper’s guidelines are essential for crafting an article that connects with both the publication and its readers.

6. Hiring link building experts. 

If you’re unsure about how to acquire German backlinks for your website, consider seeking the expertise of link building professionals who specialize in the area. These experts bring a nuanced understanding of the local culture and language, ensuring that the link building strategies align seamlessly with the target audience’s preferences.

SEO professionals know how to find and target local websites, ensuring your links are more relevant. They adhere to SEO guidelines, prioritize quality over quantity, and strategically design campaigns tailored to German audiences.

Hiring link building professionals ensures cultural and linguistic accuracy and allows you to focus on other aspects of your business while benefiting from their time-tested strategies and local market insights.

link building professionals

Image: Infographic of steps involved in Link Building Germany.

Key Takeaways

• Create top-notch content with precise research and attention to detail to attract natural backlinks and align with authoritative sites’ preferences.

• Use tools like Google Keyword Planner or SEMrush with a focus on the German markets. Choose relevant keywords and long tails aligned with search intent and content strategy.

• Emphasize local relevance to enhance your site’s visibility in German search listings. Engage with local communities, participate in forums, and leverage local directories for effective local SEO.

• Leverage guest posting on authoritative German websites by tailoring content to match their style and tone. Provide valuable information, use clear language, and include visuals for engaging content.

• Submit exceptional articles to authoritative German sources like Spiegel Online, Die Zeit, and Süddeutsche Zeitung etc. Prioritize accuracy, clarity, and relevance, following guidelines for successful submissions.

• Consider link building professionals with expertise in the German market. Their nuanced understanding of local culture and language ensures strategic and relevant link building campaigns, following SEO guidelines for the best outcomes.

Top Link Building Agencies in Germany

• SERPninja


SERPninja, operating for nearly a decade, stands out as a super-specialized white-label link building company catering to marketing agencies and consultants. They are skilled at creating backlinks, guest posts and local citations for brands and businesses. Click here to learn more about our services.

SERPninja excels in guest posting expertise, among other services, and its rigorous 30-step qualification process ensures the placement of your links on genuine websites. They are experts in building accurate and authoritative local citations to improve your local search ranking. With customized, budget-friendly packages, SERPninja helps enhance your search ranking without breaking the bank.

• Blogtec


BlogTec, situated in Twistringen, Germany, operates as a content marketing company. Despite their limited staff, they cater to clients of all sizes. Established in 2019, their primary focus is on content development, along with services like onsite optimization, link earning, and development.

• Netrocket


Netrocket is a small SEO service company founded in 2011 and headquartered in Kyiv and Zaporizhzhia, Ukraine. Specializing in search engine optimization and pay-per-click services, their team provides expertise in improving online visibility and managing advertising campaigns.

• Applepie Berlin

Applepie Berlin

Applepie is an e-commerce marketing agency founded in 2018 and headquartered in Berlin. With a small team of three, they offer services in digital strategy, email marketing, conversion optimization, and e-commerce development.

The link building agencies mentioned above showcase diverse expertise and specialized services, each contributing to the success and growth of businesses through strategic digital marketing approaches.


Mastering link building in Germany involves a refined approach tailored to the country’s vibrant digital landscape. The country’s solid internet infrastructure and fierce online competition call for strategic approaches crafted for the target audience.

By following these strategies and leveraging the expertise of professionals and agencies, businesses can navigate the complexities of the online landscape in Germany, enhance their search rankings, and establish a strong online presence.


1. Why is link building important in Germany?

As an economic giant with a large online population, Germany offers a significant opportunity for businesses. Building links enhances website visibility in a competitive market, signaling credibility and trustworthiness to search engines.

2. What role does keyword research play in link acquisition for Germany?

Keyword research in German is crucial for understanding how people search online. It ensures your content aligns with relevant search terms, improving its chances of being linked by authoritative sites.

3. How does local SEO contribute to successful link acquisition in Germany?

Emphasizing local relevance improves website visibility in German search results. Engaging with local communities, participating in forums, and utilizing local directories enhance local SEO efforts.

4. How can businesses benefit from hiring link building experts in Germany?

SEO professionals bring a nuanced understanding of local culture and language, ensuring strategies align with the target audience. Their expertise helps businesses focus on other aspects while benefiting from time-tested strategies and local market insights.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

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