Welcome to your new casino sEO agency

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We know there’s a lot of Casino SEO Agencies out there—but none have the reputation, experience, and resources like SERPNinja. We’re known for creating backlinks that work—and backlinks are the heart of what search engines look at to decide how much they can trust your website pages

Backlinks are just the beginning, though. From top-tier casino SEO strategies, to informative content, to on-going optimization, we know exactly what to do—and what not to do—to earn you fresh targeted streams of gambling traffic that converts into sweet, sweet ROI…

We recognize that SEO experts in other niches tend to shy away from search engine marketing for online casinos, but we love generating organic traffic for you in this highly competitive market.

The Importance Of SEO For Online Casinos

Unless you want to buy all your traffic, organic visibility is key to running a successful online or offline gambling site. Ranking your gambling websites in search engines means being seen where gamblers are looking—right when they’re ready to play. And this is exactly what online gambling SEO (Search Engine Optimization) is for.

Not surprisingly, sports betting and online casino sites are some of the most competitive niches in SEO today. They’re also one of the most sensitive. It’s easy to get your casino site penalized with the wrong SEO tactics, and what works and doesn’t work changes all the time. If you aren’t using the best gambling SEO services, you can end up doing more harm than good instead of setting yourself up for long time success.

Casinos are also one of the toughest niches to get backlinks in. Many sites simply don’t want to link to casino and betting sites. Backlinks are the lifeblood of SEO for gambling, though, and they can’t be ignored if you want to outrank your competition. Fortunately, we’re total badasses when it comes to bringing online and offline gambling sites with steady organic traffic that’s here to play.

It takes more than following some SEO tips you read in a blog, thinking of relevant keywords, then pointing some off page SEO at your casino business site. If you want to rank sports betting sites, it takes some real power and that’s exactly what we’re offering you.

Links and Search Engine Optimization for Online Casinos

The online gambling industry is incredibly competitive because there’s a lot of money to be made. Many digital marketing agencies simply can’t compete, so they’ll either fail to deliver results or they simply won’t offer gambling SEO services in the first place.

That’s good news for us, and it’s good news for you, because we’ll help you being quality traffic to your online casino website.

Sports betting is a huge aspect of any huge gambling website and a big part of the gambling niche in general. A link building strategy that’s built around putting you exactly in the search engine results where your target audience is looking will ensure that you’re able to grow your online influence and outgrow other websites that you’re competing with.

The key is to appear in the organic search results of people who are looking for a betting website in the exact moment they’re looking to gamble by generating backlinks to relevant content that your competitors simply can’t touch.

Remember, it’s not about any single ranking factor. It’s about doing the relevant research, finding the best related keywords to target, and producing quality content that will convert once the traffic starts to flow in. The world of generating traffic for a gambling website is constantly evolving, but there are certain effective strategies and ways to do things that stand the test of time for long-term success instead of a quick pop and fizzle.

There are several reasons why SEO is important for online casinos, including:

• Highly competitive market: Not surprisingly, sports betting and online casino sites are some of the most competitive niches in SEO today. To stand out from the competition, effective SEO strategies are necessary to increase visibility and attract targeted traffic.

Search Engine Optimization trends•  Casino sites are sensitive: Online casinos are one of the most sensitive niches. It’s easy to get your casino site penalized with the wrong SEO tactics, and what works and doesn’t work changes all the time.

If you aren’t using the best gambling SEO services, you can end up doing more harm than good instead of setting yourself up for long time success.

• Limited Backlink Opportunities: Obtaining backlinks in the online casino industry can also be challenging, as many websites are reluctant to link to casino and betting sites.

• Enhanced Organic Success: Given the reluctance of websites to link to online casino sites, relying solely on paid advertising methods like PPC (Pay-Per-Click) or media buying may not be sufficient for long-term success. And with gambling SEO, you will be able to drive organic traffic by optimizing the website and content to rank higher in search engine results.



Every gambling site is different, so let’s discuss your organic SEO traffic needs—and budget—and see what SERPNinja can deliver for you.

What We Offer: SEO Services For Casinos

Although we’re known for our awesome link building campaigns, SERPNinja provides a full suite of comprehensive SEO services for gambling sites. It all starts by discussing your goals and budget and defining what a successful ROI looks like to you. And it all ends with a steady stream of new traffic that’s ready to spend.

We cover every aspect of casino SEO under one roof, so you don’t have to manage multiple vendors. We take the headache out of managing your online presence!

Forget about low quality directories, keyword stuffing, and other expired techniques. As a website owner that’s looking to attract their target audience, we’ll help you stay current and find your way onto the first page with seo strategies for today and the future.

Let’s take a look at just some of the gambling SEO areas we’ll cover for your website or app:


It all starts here with learning about your target market. Finding your best audiences and figuring out which traffic converts and which doesn’t. We continually stay on top of which SEO opportunities your site can take advantage of today as well as in the future.

Keyword Research

Finding the right keywords is one of the most critical pieces of your casino’s SEO strategy. Get it right, and your content and backlinks will target high-converting search queries you can be competitive for. Get it wrong, and you’ll waste your efforts targeting searches you can’t rank for, terms without enough volume, or queries that don’t actually lead to paying users. We’ll find the exact sweet spots your site has enough trust and authority to rank for, and we’ll identify new opportunities constantly as we grow your ability to rank.

Linkbuilding And Casino Links SEO

We believe our reputation speaks for itself here, so check out some of what our clients have to say. How did we climb to the top of the backlink mountain though? Simple. Since day one we’ve focused on quality. Search engines trust us because we help them give their users exactly what they’re searching for. If someone is searching for online casinos, we train the search engines to recognize that your site is the one to trust.

We never lose sight of relevance, and we always have the highest standards of professionalism and expertise. Not to mention a kickass network that took years of hard work, passion, and good old fashioned trial-and-error to build. Our approach to seo strategy, our knowledge, and our resources simply can’t be replicated.

Competitive Analysis

At the core, every page of the search results is a competition. A competition of website pages ranked in order based on the value search engines thinks each page delivers. We understand the ins and outs of this never-ending, always changing competitive landscape, and we know what data to look at—and what data to ignore—to put you ahead of other sites.

Technical SEO

With a competitive niche like gambling SEO, it’s vital to take full advantage of technical SEO. We’ll make sure your sitemaps, redirects, schema, and other components of technical SEO lead to the proper crawling and indexing so your content—new and existing—is appropriately understood by Google and other search engines. We’ll also make sure your metadata is designed not only to rank but to convert. Well go far beyond the typical SEO tips that other agencies rely on, because we have first-hand experience in generating incredible amounts of organic traffic in all niches, including casino seo.

Content Optimization

From creating new content to improving legacy assets, we’ll make sure your content speaks to both search engines and users across mobile, desktop, and tablets. In many cases, it’s just as important to cut and consolidate old content as it is to create new. Neither search engines nor site visitors want to read thin content or find a lot of pages about the same thing. Quality is also vital. At the risk of tooting our own proverbial horn, we’re kind of rockstars at not being penalized by algorithm updates—and this is because we emphasize quality and user experience in all our content optimization efforts.

Analytics & Reporting

Last but not least, we deliver just the right amount of analytics and reporting. We won’t overwhelm you with data, but we will show you the results of our constant monitoring and on-going optimization efforts. Transparency is vital to us, and so are proper benchmarking and KPIs so we know where we’re headed together, how we’re defining success, and how to grow month after month.


Reading is great and all, but action is where the money is. Give us a call today for a complimentary consultation focused on growing your gambling site.


Recently we got this question emailed to us—”Can a paid casino hurt SEO?” After years of providing SEO service for casino niche sites, we can report that whether you handle real money or fake will not negatively impact your site. There are many other factors than can penalize you in search rankings if not done properly, but fortunately, our casino SEO agency can rank your real money site and get you the organic gambling traffic you’re looking for.

Staying on top of the game is an ongoing process, and that’s why we work so hard to find websites to link to your casino content.

Online gambling is one of the most competitive niches, and where there’s competition, there’s “difficulty.” For a gambling SEO agency like us, though, the difficulty doesn’t actually mean it’s hard for us to get your casino site organic rankings and visibility. Difficulty is really just another metric for us—a measure of how competitive your niche and search terms are. In fact, difficulty is a good thing.

We use our talent and expertise to leverage your potential rankings against the difficulty/competition level. As we build more trust and authority for your site, we purposefully go after more competitive search results. After all, it’s the most “difficult”online casino searches to rank for that usually have the most value in terms of conversion.

At the end of the day, casino SEO is like other SEO in the sense that we’re giving the search engines what they need in order to give the user what they’re searching for. When the user is searching for casino games, we’ll help you be there.

Yes! If done properly—and proper is the only way SERPNinja does anything— SEO for sports betting and casino links SEO is safe for your site. We’ve built our expertise and professionalism over the years and years of doing this. The foundation of our link building campaigns is authority and relevance—the same foundation that search engines prize. By focusing on what’s important to search engines and their users, we avoid the pitfalls that can happen with poor or outdated link building techniques.

Instead of looking at each page and keyword and trying to make them rank individually for your online casino site, it’s good to look at the whole picture, too. SEO titles matter, a good meta description and alt tags are helpful, mobile compatibility is crucial, and even as consumer preferences change, they’ll still be looking for casino games.

We’ll help you tackle your existing keywords and find keywords you may not have considered yet. How much money could you make from content distribution if you were able to feel more confident every time you create content and post it, knowing that you’re doing everything possible to boost your iGaming SEO?

Of course, your casino SEO will also be helped by things like meta descriptions, on-page optimization, a site that works well on mobile devices, some social media marketing, and a number of other things. If you want to see your Google Analytics charts moving in the right direction, let’s talk about how we can improve your casino SEO.


We realize finding an SEO service for casino niche sites can be a little daunting. After a while, every SEO website sounds the same, right? But trust us—we’re not just words on a page. We deliver real results for our clients, and we’ll provide real casino SEO results for your gambling site. Contact us today to learn more and see if we’re the right match for you. Spoiler alert: we usually are.

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