Over the last 6 months, with the help of each of our 45 employees – SERPNinja has compiled a complete SEO guide, updated for the end of 2020 to take you into the new year with the most current and effective SEO tactics and methods – used by all the major gurus that send you your favorite newsletters.
People use SERPNinja for results – and the gurus for fluffy inspirational fluff. Therefore, the SERPNinja SEO course doesn’t just cover keyword research, technical SEO, and on-page SEO optimization methods. These topics have been beaten to death – and we’ll let the gurus release 180-page guides on the importance of H1 tags. We elaborately cover off-page SEO methods and tactics, the guest posting outreach methods that work, etc. The SERPNinja SEO course also covers lead generation and the different scaling pathways you can take as you grow your business or company. We even go as far as to cover the details of SEO contract legalities and customer relations. We cover all the methods and how to do them yourself – so that you have the option to do everything on your own for your website or company – so that when you finally need to scale – SERPNinja is here for you and ready to help with the latest SEO tactics.
This is the complete SEO guide to 2021. And the best part is – it’s 100% free. We’re not under any illusion that it’s impossible to take 30-40 hours to dig through all the SEO forums and groups out there to find all this great information for yourself – but since SERPNinja has dealt with over a thousand clients in total so far – and therefore tests new SEO methods and tactics regularly not on a few client websites, but on dozens and dozens at a time – we guarantee we’ve put together the most complete SEO course you’ll read in the next 12 months.
There are no affiliate links or upsells. No hidden fees or costs. We just want you to know what works in SEO today – so that whether you’re a newbie learning everything from scratch – or a veteran coming back into SEO and looking for what works today – this course has you covered and we hope you enjoy it!
SEO Basics
Understanding On-Page Search Engine Optimization
Your website needs to be well-equipped to respond to searchers’ questions. These questions come in varied ways and include different words to express a similar query. You have to crack the art of optimizing your page through On-Page Search Engine...
Your Complete Guide To KPIs, ROI, And How To Win Customers
Well-researched and insightful websites amount to nothing if you can’t reach the audience you intend them for. Search Engine Optimization (SEO) indicates the key aspects that can increase your website ranking and traffic. While you might inculcate...
Keyword Research
Keyword research For Existing Pages
Keyword research is one of the most important services an SEO agency provides. As an agency that deals in enhancing a company’s online performance and website quality, you know how crucial keyword research is. If you are just starting as a news...
Keyword Research – GAP Analysis
When it comes to keyword research, there is not just one type wherein you target keywords for existing pages. Finding new keywords allows you to grab new opportunities in content marketing. That is what this entire module will talk about, keyword...
How To Leverage Target Pages
Target pages Choosing target pages comes in the second phase of an SEO campaign. After the learning phase, in the improving stage, we select target pages. The improving stage is crucial because we gather knowledge from website quality audits,...
Technical SEO
Data Analysis for SEO Projects
For every company to make their presence felt in the online world, it is necessary to invest in SEO projects. If you have invested money in SEO, you would surely like to know what results you are receiving out of this. The data that is derived from...
How to do a Content Audit in 2020
Having a comprehensive content marketing strategy is easier said than done. When people think of achieving their marketing goals, it’s always about putting fresh content out there. However, this type of approach might not be the most calculated...
Competitive Analysis
Competitive Analysis is a strategy used to identify and research your competitors and the techniques they are employing in their products, marketing, and sales. Conducting a Competitive Analysis is important in order to keep an eye on your...
Technical SEO Audit
Just like on-page and off-page, there is another area of SEO, i.e., Technical SEO that may affect the site’s rankings. It doesn’t include activities such as content optimization and link building. Rather, it covers all the technical aspects of a...
Website Quality Audit
Do you know how your website is performing and which sections of your website are driving traffic? Are you aware of the contribution that your website is making to the fulfilment of your business goals? To know the answer to these questions, you...
Off-Page SEO
Link Prospecting – All Other Tactics
Link prospecting is finding pages where you can link your website. Many different tactics are used in link prospecting. In this module, you will be learning the rest of the tactics that we have not covered before. Link Reclamation Method Link...
Link Prospecting – Preparing for Outreach
Every marketer has at one or the other time used or thought about using email outreach as their link prospecting strategy. Quite a traditional method of link building, email outreach is very tricky. If not done in the right manner, you will find it...
Link Prospecting – Intro
To find our foothold in the digital market, we need to understand the strategies of our competitors and assess them with ours. This does not mean that we will conduct a comparison of our website with that of our competitors. To run an analysis of...
Link Prospecting – Strategy
Link prospecting is a great way to take your SEO agency forward. Generally, it is a part of every good online advertising strategy. Chances are your competitors have an intricate meshwork of links that they use to broaden their social networks. You...
Link Prospecting – Building a Team
If you are thinking of link prospecting, then you would need the help of a well-experienced team. The need to hire a team would depend on the workload and the budget that you are willing to put up. Link building can be very tricky, and you will...
Generating Leads For Your SEO Business
Generating Leads – FB Ads Strategy
Lead generation is not a new concept, and you may already know that it is essential for measuring the success of a business. Generating customers who can turn into prospects is a way of making money for your organization. What are the right...
Generating Leads – FB Ads Execution
Facebook is a great platform to boost your business since you can easily get conversions, track them, and simultaneously spread brand awareness. A major part of your target market could be active on Facebook, which is why it is necessary to fully...
Generating Leads Through Cold Outreach
Do you like it when you hear the ‘whoosh’ sound of the email notification? As much as we hate the emails piling up in our inbox, we love it when people and brands reach out to us! We’re guilty of enjoying the attention and offers we get from...
Content Plan for your SEO agency
Generating leads for agencies is one of the most important things a business has to accomplish. You know your company is only as successful as the number of successful leads you generate. There are many textbook methods to reach as many people as...
Scaling Your SEO Business
SEO Agency Staffing and Resource Management
When you build an agency, the one thing that you need to do is you need to hire the right people to help in its growth. The only way to grow from being a start-up to a multi-millionaire company is through staffing and resourcing. Your staff is one...
How To Extend Your SEO Contracts
Businesses are always mindful of their expenditures. Given the ever-evolving and competitive market, a business owner will look for various ways to cut costs. Even top-tier firms are tempted to slash digital marketing costs if an SEO agency isn’t...
Monthly SEO reporting + Local SEO reporting – How To Impress Your Clients With Reports
Before we dig into the process involved in monthly SEO reporting with Google Data Studio, we have to understand what a monthly SEO report is. A monthly SEO report is a document that project managers usually create to assess the project’s growth in...
Closing and Legalizing Your SEO Contract
It is very important for agencies to bag an SEO contract from clients to stay afloat. Most agencies see contracts as a secondary or tertiary requirement for their business. This approach is completely wrong and will not be fruitful in the future....