As with anything in SEO, there’s a right way and a wrong way to do it. Most types of link building that are effective can also potentially land you in trouble in the eyes of a search engine if you’re misusing them. Using your PBN to link to a single money site instead of using every site in your PBN to link to all of your sites, and all of your friend’s sites, and even your client sites, is one way to keep things safer, and so is using the correct web hosts and ensuring that there aren’t footprints in your hosting.
That’s why it’s so important to pay attention to the technical side of things, instead of just buying domains to start linking from without taking steps to eliminate footprints, or ensuring that everything is setup and configured perfectly. When you use a PBN building service that aren’t on top of absolutely every part the process, there’s a lot of room for error and those errors can be very costly to your business. Protect your money sites and get this done the right way, because your money sites are worth it.
Some people have a misconception that all you need to do to setup a private blog network is to get some expired domains, setup a PBN website, do a little basic on page SEO, rebuild the previous website from that domain, toss up a contact page, link to some sites in the same niche, and they’re all set – but there’s a lot more that goes into the process.
We’ve seen a competitor, for example, setup Google Analytics accounts that tied their whole PBN together, and even had sites on the same IP addresses at the same web hosts. Clients don’t necessarily know what to look out for, so some agencies can get away with stuff like that, but you’re always in better hands with us. Why spend money renting PBN links for a set period of time, when you can own them, instead?