Remember the days when report cards were the ultimate judgment day? It’s funny how now, in the digital world, we have our own kind of report cards for websites – like SEO report cards.
A report card for SEO in digital marketing shares you data to find out how your company competes with its competitors online.
And what’s the best part? You can get these report cards online in just a few minutes, and that too, without paying anything for it.
So, let’s learn more about it and how you can get one!
What is an SEO Report Card?
An SEO reports card provides an in-depth report on how you can improve your website. It also shows the areas you should work on to improve your position on the search engine results page.
In other words, through this report card, you can accurately see an SEO analysis of your website or a webpage. This helps you know where you stand among your competitors and what you need to do to boost traffic and online visibility.
Of course, you can conduct a site audit, but that may take time, and you might have to hire a service to do it, which could be costly. Therefore, this report card can be the best option to get a summary of your site’s performance without delving too much into the technicalities.
The report card consists of three main elements:
Technical SEO: Technical SEO is a significant factor in that shows your site health by analyzing the site architecture and code optimization.
On-page SEO: This aspect of the report shows whether you use appropriate target keywords in your content. It also looks at the quality of metadata, including page titles and meta description, and the use of markups.
Off-page SEO: This includes the actions on the different parts of your website that affect your site ranking. This can include your backlink profile.
Generating an SEO Report Card
You can use multiple free SEO report card tools and software to get a detailed review of your site. One of the most trusted platforms for this purpose is Upcity. Upcity helps you get a detailed overview of your site, including the primary keyword you’ve used.
The report card divides the audit into different parts:
The report starts with a visual overview of your site in the form of a score after the tool has completed analyzing it. Make sure to get a decent score. If you get a score too low, you should go back and check on your existing strategies.
The second section is Keyword Rank Analysis allows you to check if your keyword has been listed on SERP and how you are competing against your competitors. It shows if you are positioned between the top 10 and 100 on major search engines like Google, Bing, and Yahoo. Better position on search engine results means better visibility.
The next Overall Link Building monitors the links bringing more visitors to your website and the number of total websites those links are from. It also checks the number of referring domains you have.
The Homepage Optimization of your report card states if you have optimized your site for the users and the search engine. The tool also tracks the site speed and monitors the robots.txt file to make sure your homepage is appropriate for indexing. It also determines the usage of the main words in meta tags, body content and title of your homepage.
Then comes Domains and Site Visibility. This estimates the domain strength and age of your website. It informs you whether or not the major search engines have indexed your site. Whether you are trustworthy and authoritative will depend on the more strength you have. If you notice any error its time to modify your SEO efforts.
To Wind Up
A report card for SEO is essential to know how your website is performing compared to your rivals. Due to any problems, if you cannot make it to the SERPs; this report will give you a cue on that. You will know exactly where you need to improve your strategies after going through the outcome. Finally, after optimizing your site and making all the improvements, you’ll be well on your way to a top-performing website.
FAQ
How to read an SEO report card?
You can measure the effectiveness of your SEO by studying the essential metrics on the report card. These are:
Rank Analysis: This shows how you are placed for your primary keyword. It also shows whether your site is ranking on the first place of SERP. If not, you will have to make some changes.
Backlinks: You will get to know the number of total backlinks you have. Having more backlinks means having higher authority.
On-site Analysis: This looks at the on-page SEO elements such as the content, title, use of important words.
Website Speed: This informs you about the load speed of your website.
How can I check the SEO score of my website?
To check the SEO score follow the steps:
• First, select a free SEO report card generator
• Enter the required details such as your name, email address and website URL
• After giving all the details, it will take a few minutes to create the report
• The final report will be sent to your inbox where you can check the score
What can be the reason for a website not being crawled properly?
The most common reason for an error while crawling can be due to robots.txt file. Problems in this file can intercept the user agents get access to the website. Therefore, this is the first place to examine if your site is not being crawled properly. If the robots.txt file is all good, the next thing to examine is your site’s code. Sometimes, inappropriate redirects could be included that could refrain the crawler bots to scan your entire site. If the code is the problem, rectify the redirects and re-generate the report.
