When you build an agency, the one thing that you need to do is you need to team up with the right people to boost its growth. The only way to grow from being a start-up to a multi-millionaire company is through staffing and resourcing.
But if you want to reach the appropriate crowd for your company, you should have in-depth knowledge of SEO. In this blog post, you will see the how an organization is structured and in what ways you can get your agency become one of the top names in the organic search rankings.
How to Build the Organization Structure?
When you start an organization, you cannot recruit people to handle different departments. The thing about a start-up is that you need to handle everything on your own. Starting from service delivery to finance, you need to know all the departments.
If you are starting the agency with a few other people, then that is all the help you will get. In the beginning, your agency will not have the required funds to hire different people suitable for the job.
As your agency keeps expanding, you need to establish different departments. It would be hard for you to manage the work alone. You will need people for service execution, management, sales, marketing, finance, and other responsibilities.
When to Start Hiring?
As a recruiter, if you are unsure of when to start hiring, then the right answer to this would be the moment when you feel overwhelmed with the workload. Remember, hiring someone means you are investing in your company. If you can make that kind of investment, then you can start the process.
What Position to Hire For First?
There is no hard and fast rule as to which position you need to fill first. The choice for this would be different for every agency. The entire process depends on your requirement.
To be on the safe side, you can recruit people for the managerial position since they take over most of the tasks that are needed to run an agency. If you are not comfortable doing SEO related work, then you can get an analyst.
When you divide the responsibilities between different people, then you can focus on more important tasks that need your attention specifically.
Where Should You Hire From – Local, Offshore, or Outsource?
You can choose different talents in different positions. Do not offshore talent for a full role and just give them specific tasks that you need to be finished within a deadline. If you need people for communication-related tasks, then you should get local people.
Any communication position should be filled with people who know the local language and are based in your office location. Do not attempt to take in offshore talent for communications. You can outsource people for bookkeeping and finance if you wish.
What To Look For In The People?
This depends on the person that you are choosing and the kind of organizational culture that you want to build. While some people like to keep the environment strictly work-related, some people want their employees to have a fun and engaging work experience.
Make sure that the person you choose has similar personality traits as you. This will help in better communication between you and your staff. Also, keep into account the experience and knowledge of the people.
Where Can You Find The Right People?
(Source : Google Images)
Technology has broadened the channels from where you can appoint people. There are many social media channels, such as LinkedIn, and job hunting sites such as Upwork and other networking events. You will find people everywhere since they are always looking for jobs.
How To Rank Your Agency Higher?
Search Engine Optimization is not just adding keywords in blog posts; you can also use it as an effective marketing strategy. If you want to recruit people, you’ll have to make sure that people see you. Working on your on-page and off-page SEO will drive traffic to your website and help your staffing agency show up higher on the search engine results page. Here are some ways in which you can use SEO strategies to improve your agency’s visibility:
Use on-page SEO: On-page SEO includes doing proper keyword research and understanding which keywords are the right ones for potential clients to reach you. You should place the keywords strategically in the page title, meta description, blogs, etc. Just ensure you are not stuffing the page, and you can make it to the first page of Google.
Leverage off-page SEO: On the other hand, off page SEO encompasses strategies to get organic traffic to your website from different platforms and mediums, such as backlinks, social media sites, guest posts, forums, etc.
Evaluate your SEO metrics: As a recruiting agency, you should know the essential metrics that can be useful for you to determine your target audience. Each metric is different and will work differently for various purposes. Like click-through rate, it works mainly for images. So, you need to learn the metrics to help you achieve a high place on SERPs.
Develop content: Generate quality content at the right time and with the right keywords to show up in the search results, and that will ensure that it reaches the right job seekers.
Check analytics report: Constantly check which keywords bring traffic to your page and continuously optimize it to reach your goals. Keep track of your page’s ranking on SERP and make improvements as recommended.
So now you must know how to rule the search queries to reach the appropriate candidates and employ the best people for your business. SEO is one of the best strategies to leverage in online marketing. It helps you build trust and credibility not only with your target audience but also with the search engines.
By using these strategies and knowing when to use them, your staffing agency can definitely be listed higher on Google searches. If you want to know more about SEO services, you can always contact us, and we’ll provide you with the best SEO solutions to help you be visible online.
What is SEO staffing?
SEO for staffing agencies can assist in improving a site’s organic traffic and help build brand awareness. This can lead to improved lead generation and get more clients.
How is SEO helpful for recruiters?
Recruitment SEO helps recruiters when search engines like Google evaluate and rank sites according to their set algorithms. You can use the strategies we’ve mentioned to improve your online visibility and rankings to ensure your site ranks highly.
Why is SEO important for recruiters?
When recruitment agencies don’t work on their SEO, they won’t be able to reach suitable candidates or attract new clients. SEO for recruiters allows those thousands of applicants who carry out a job search on Google or Yahoo to contact the recruiting business and get started with their new job.