Casino SEO Case Study

357 %
increase in website traffic within 6 months
200 +
Links Built
$ 2.5 K
Monthly spend
Table of Contents
Domain Rating

52 from 45

Monthly Traffic

13807 from 3017

Links Built

200+

Time Span

6 Months

The Challenges Faced By the Client

Our client is a well-known online casino based in Indonesia. Despite having a great online gaming platform, they were not getting enough new players to their site.

This case study is about how they used link building to boost their digital presence and get results.

Our Link Building Strategy for Casino SEO

We knew our client’s site needed a link building strategy that would cut through the noise in the online casino industry. Our team got to work and created a bespoke plan that focused on getting high quality, relevant links from authoritative sites in the online casino space.

Our approach:

1. Identifying Key Target Pages

We looked at the client’s site, online presence and competitors and we found pages and keywords that weren’t performing but were important for Casino SEO goals.

2. Niche Analysis and strategy development

Once we had identified the key target pages and the keywords that weren’t performing we started developing a managed link building strategy to suit their needs and goals.

With a monthly budget of $2,500 we flexed our spend up and down based on our custom link building plan. We spent more than $2,500 in some months to get links and achieve specific goals, and less than $2,500 in other months.

3. Building Relationships and Getting Links

We built trust with webmasters and editors by sending personalized messages, offering valuable content and building long term relationships.

We maintained these relationships to keep our link building strong. We focused on getting links from high quality, relevant sites to improve the site’s search rankings and online presence.

4. Link Prospecting and Acquisition

Using advanced prospecting techniques our link building team found a wide range of link building opportunities.

We then worked hard to get those links through strategic outreach, relationship building and content.

Here are some of the links we built for our casino SEO client.

5.Ongoing Monitoring

Our team monitored the campaign performance to make sure the links we got stayed high quality and relevant to the online casino site’s target audience.

6. Reporting and Optimization

We tracked the campaign performance and sent regular reports to the client and made adjustments as needed to get the best results and continued success.

Our SEO reports included link performance analytics, referral traffic and search engine rankings so we could refine and optimize our approach.

The Results

Our link building efforts paid off.

There was a significant increase in high-quality, relevant backlinks pointing to their website.

Search engine rankings improved with key pages at the top of the search results.

In the first 6 months the site saw a 357% increase in traffic, with a big chunk of that coming from organic search. The client also saw a 35% increase in rankings for their target keywords and a 32% increase in leads from the site.

Starting Traffic:

Traffic Increase:

Final Words

Working with an a casino website has been a blast for us at SERPninja. By focusing on link building and the specific challenges of the online casino and gambling space we helped them get more online visibility and traffic.

This case study shows how important it is to have a custom strategy, detailed analysis and ongoing optimisation. As their site grows our partnership ensures they stay ahead, attract new players and keep their edge.

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