Affiliate Ad Hijacking: The Truth Behind Affiliate Hijacking That You Need to Know!

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In the busy online advertising world, companies spend a lot on pay-per-click campaigns to boost sales and get leads. These campaigns involve bidding on your brand’s keywords and help you connect directly with your desired customers.

Branded pay-per-click ads, especially those with brand keywords, are popular because they’re cost-effective. Read our article to learn more about the different types of marketing strategies for your brand.

Most affiliates bring in money for your business and earn fair commissions ethically, but some affiliates with not-so-good intentions can’t resist the temptation to exploit these branded keywords. This leads to a sneaky tactic called affiliate ad hijacking, which can cause big problems for businesses and their online image.

What is Affiliate Ad Hijacking?

Affiliate ad, or URL hijacking, happens when dishonest affiliates make tricky ads that look identical to a brand’s real ads.

They aim to fool online shoppers by making them interact with advertisements that seem official but lead to the fake brand’s site through affiliation. This can cause the original business’ ad views to go down or even disappear for a while.

As seen in the image above, these fake ads use the same or similar website links as the real ones, taking advantage of rules that let them use trademarked terms.

For example, platforms like Google Ads and Microsoft Ads allow trademarked words in website links, even if the advertisers don’t own the trademarks.