What’s covered in this article:
– Introduction to Content Syndication: Understand what content syndication is and why it is crucial for maximizing your reach and driving traffic to your website.
– Key Benefits: Discover the various advantages of using content syndication platforms, including increased visibility, improved brand authority, and enhanced SEO.
– Top Content Syndication Platforms: A detailed overview of six leading platforms
In an age where content on the internet is king and everybody is a loyal subject of said content, a company should maximize its reach and the impact it has.
When your content is distributed across various platforms. It ensures that it reaches a broader audience, which in turn brings more traffic to your website. This is the part where content syndication services come into play. They help you distribute your content to a large audience and make it available to be viewed or accessed on many websites.
Content syndication is a powerful strategy that you can use to increase your online visibility. It helps drive traffic to your website and it also improves your search engine rankings. Making use of it will only do good for your digital presence. Distributing your content across different platforms will help you earn valuable backlinks, reach a wider audience, and establish your brand authority in the industry as well as the internet.
Key benefits of content syndication platforms:
Some benefits that will make you feel glad you decided to make use of content syndication platforms:
The best content syndication platforms always help boost visibility.
They help you reach an audience that is beyond your own website. Collaborating with publishers from an array of sectors helps your business gain visibility from untapped segments and customers, and this propels growth. The increased visibility will give you more qualified leads, potential B2B customers, and higher sales.
Partnering with a content syndication platform will help enhance the authority of your brand.
By amplifying your reach and distributing your content across a vast network of reputable websites, they make you more trustworthy and recognizable. This ensures that your content is featured on more respectable platforms, which is a great way for an audience to associate your company with reliable and credible sources.
A content syndication vendor that knows what they’re doing will give you improved search engine optimization.
The backlinks from content that’s been syndicated will boost the search engine rankings of your website. This means that you will receive a higher number of clicks, which will drive more traffic and engagement to your website. There is a higher chance of you getting noticed by your target audience. Higher engagement will mean more conversions.
Effective content syndication will give you data-driven insights.
Content distribution services will be able to monitor key metrics like impressions, clicks, shares, etc., and you will be able to gain deeper insight into preferences and behavioral patterns of your audience. This means you will be able to make data-driven decisions, which will improve your strategy and save you tons of time and money.
A content syndication network will help you build partnerships, which also boosts authority.
As a business, having relationships with others in the industry is crucial. Connecting with industry leaders can positively influence your credibility and also help you on social media platforms. Gaining a social media presence with high-quality content showcasing partnerships with leaders in the industry is one of the best things a company can do to cement its credibility. A service that will syndicate content that you put out can help with all of it.
Now, let’s talk about some of the best content syndication platforms and why you need them!
1. Outbrain: Here’s why it’s great and at the top of this list.
Outbrain is a content syndication platform that connects brands with premium publishers, which allows for extensive distribution. Its algorithm tailors existing content, which enhances engagement. Outbrain also offers great analytics, which can track how your campaign is doing.
The native advertising format of this platform blends really well with the content from the host site, which makes it less intrusive for users.
Outbrain supports a wide variety of content, which helps you with your content creation. Whether you offer content in the form of videos, blog posts, or graphics, it allows a flexible approach to the many different types of content you may have.
2. Taboola: Rated highly among the top content syndication platforms because it is a powerful tool that has native advertising.
This platform can offer a ton of benefits to your business by means of enhancing your online presence. Here are some reasons why Taboola is great.
a. It has extensive reach. Taboola boasts access to a gigantic network of publishers. This number easily climbs up to 1.2 billion unique users (monthly). That’s an impressive number. One can imagine the kind of visibility and engagement a business would get if they used Taboola!
b. It is a great platform to distribute content as they are known for their targeted advertising capabilities. The platform makes use of advanced algorithms to understand user behaviors and get your content in front of the right kind of users who want to see it at the right time.
c. It places your ads alongside engaging and original content on reputable websites that have authoritative content. Therefore, brand visibility goes up, and this kind of exposure helps establish a business as credible and a leader in a given industry.
d. It has a cost-effective PPC model. That means advertisers only pay when someone clicks on their ad.
e. Its interface is super user-friendly. The platform has been designed to be intuitive and very easy to navigate.
3. Medium is a partially paid content syndication platform that you’ll love.
Medium is both a paid and free content syndication platform which attracts a huge audience, and many of them are influential in their fields. It also has a very high domain authority, which helps boost visibility and promotes your content on search engine result pages. They also have a distribution network that is built right in to help your organic content reach your audience.
Medium is a platform that allows for a very user-friendly interface that enhances the user experience and gives you access to a community of readers who will appreciate your high-quality content.
4. LinkedIn Pulse: I’m sure you’ve heard of this one.
LinkedIn can sometimes receive a bad rap because people can present quite differently than they do in real life. However, for content syndication opportunities, I believe LinkedIn Pulse is a solid option for you.
It is a great place to share content and get recognized if people like what you share. Great content always gets noticed. As a professional network, it is ideal for B2B content syndication and helps you reach industry professionals.
LinkedIn Pulse lets you publish long-form content such as articles, do content marketing, comment and share posts to boost interaction, and so much more. It has proven to be a platform where you can post as well as find valuable content in terms of SEO tips, content strategy, visual content, industry groups, B2B marketers, and so much more.
Articles that are published on Pulse can easily be shared on the user’s network, and they get distributed through LinkedIn’s algorithm as well.
5. Scoop.it: discover, curate, and share content across channels!
a. It makes content curation easy for you. Scoopt.it simplifies the whole process and allows you to create topic pages that are fully dedicated to your industry. You can add links to videos, articles, and all kinds of resources, which makes it a very streamlined way to gather relevant content all in one place.
b. It gives you automated content suggestions. A suggestion engine gives you recommendations based on keywords that you’ve shown interest in. This cuts down on the amount of time you would spend trying to find high-quality articles.
c. You will have access to customizable topic pages. Think of each page as a digital magazine where you can showcase curated content.
d. It has seamless integration with social media.
e. It comes with great SEO benefits. Your search engine visibility is improved by hosting curated content on Scoop.it as each topic will have its own URL, which can be indexed by Google and other search engines, which will drive organic traffic to your website.
6. Reddit: One that you probably didn’t expect to see in this list!
It is a free and powerful platform that offers you tons of unique advantages if you are a business that is interested in engaging with niche communities while driving traffic to your site. Be warned: Reddit requires careful navigation.
The platform has guidelines that you need to stick to, and there is a chance of you getting banned if you stray too far. If the content you offer resonates with the community, it has great potential to go viral and be “upvoted.” Users can “downvote” posts if your content doesn’t align with the interests of the community.
That being said, here’s why Reddit stands out in my opinion:
a. They have an incredibly vast user base. Reddit boasts 430 million active users (monthly), which makes it one of the largest online communities in existence. This presents an opportunity for businesses like yours to reach a wide range of relevant communities within Reddit and millions of potential customers.
b. Reddit has niche communities. There are more than 2.7 million active subReddits, and this gives you the chance to engage with people in your industry/niche.
c. Reddit users value authentic engagement. Actively participate in a subReddit that’s relevant to your niche, and you’ll build trust and increase brand awareness.
d. Reddit is cost-effective. You can post away till your heart is content, and you won’t be charged. Make sure it’s relevant, though.
Final thoughts:
In today’s digital landscape, making good use of content syndication platforms is really important if you want to maximize your reach, enhance brand visibility, and get your content out there. By using platforms like the ones I’ve listed above, you’ll save yourself a ton of time, money, and effort. Each of the platforms I’ve talked about will offer unique benefits and features that you can tailor to your business.
Here’s a Reddit snippet about a content syndication discussion:
Comment
byu/Apprehensive_Lie3521 from discussion
inb2bmarketing
FAQs:
1. What is an example of content syndication?
A great example is Buffer. Buffer is a social media management tool that does a great job of using content syndication by publishing articles on websites that have high traffic. There is an initial focus on guest blogging, which helps build great relationships with the platforms. Later, they syndicate their most successful content, which helps in maximizing exposure.
2. What is the difference between content marketing and content syndication?
– Content marketing focuses mainly on creating and promoting original content. Its main objectives are to increase brand awareness, strengthen relationships with customers, and build authority. It also emphasizes SEO and helps drive organic traffic to your website.
– Content syndication focuses on distributing existing content on third-party websites and to new audiences rather than creating new content. It is mainly used when you want to generate leads while also increasing the amount of people you want to reach. Keep in mind that your content may be as customizable on third-party websites. Leverages authority and backlinks of partner websites to get you a wider audience.
3. When to use content syndication?
When you want to expand your reach, get more leads, enhance your SEO, build brand authority, re-engage any leads that may have gone dormant, and when you’re interested in cross-promotional activities.
