If you’ve ever wondered how to get featured in magazines, the answer is simple: be active and be involved in your industry or niche. Being featured in a mag – whether online or in print – can be great marketing strategy in SEO for publicity and help you reach a whole new audience.
But how do you actually go about in getting the proper press coverage and being featured in a magazine? You might be surprised to learn how simple it is.
Keep reading to learn the secret of how you can feature that too for free!
Create Your Niche
Creating a niche is a great way to start to get your brand featured in an online magazine. You need to decide your reader base, what they want, their interests, and whether or not they would purchase your products.
You can figure out the brand’s niche easily once you have the answers to all these concerns. Trial and error techniques can be helpful, but you should also consider historical data to select a niche that works well for your company.
Analyze And Sort the Best Magazines
Now, for the next step, choose online magazines from your industry or niche that are the right fit to your goal. By doing this, you will be able to connect with a larger, more fitting demographic who can relate to what you offer. You’ll not only attract a sizeable audience, but you might be able to obtain link to your website from sources in your industry that are more reputable and already established.
For this, you should do a background and site quality check of the online mags you’ve sorted and ensure they operate per Google’s standards. If not, the magazine can be penalized. Your business may also get penalized if you get backlink from these unreliable sources.
List for Sorting the Top Digital Magazines
To make your brand advert in the top digital magazines, there are some features you need to take a look at:
• The online mags should have a responsive design allowing readers to take notes and share the articles with others.
• The design should be simple to make it easy for readers to navigate through the information.
• It should feature high-quality content on current issues affecting your sector that are factually accurate.
• The online mag website should be interactive with the right multimedia, including images, audio, and video, and fewer but larger buttons to prevent the readers from being confused.
• The content should be centered around the niche to establish a trustworthy relationship with the readers.
• The website should be optimized to make downloading any material simpler and faster.
• It should use CTA so readers can easily reach your business.
Connect With Online Publishers
One of the most important step for featuring in a magazine is to connect with various publication to get your brand featured. You should, thus, start a conversation with the online publishers and have as many contacts as you can in the online publishing industry.
Make sure to take advantage of the contacts and start getting in touch with writers to discuss any ideas you may have for the content you want to produce. It’s best to use social media platforms like Twitter, Instagram, TikTok and Facebook to connect with publishers all around the world.
You can easily discuss your ideas with them, share your thoughts with other writers, connect with other writers through them, and get noticed.
Since online publications have a vast space where others can easily connect and network, you can take this opportunity to join groups where you can find other writers and mag heads sharing information about what they’ve discovered.
Participate in several online conferences that are related to your area. This will help you promote your brand name to other renowned people in the position in the same industry.
Know Your Audience
You want to be featured in a magazine for more audience to reach you. So, knowing your audience is one of the important factors in being featured in the right one. The ultimate goal is to reach your audience through your words so you should know who they are.
After you have segregated a list of which options to approach, go through different publications and see what kind of content they write.
People generally spend their time in various online communities based on their preferences. The audience of the publication you choose might also spend time in different web spaces depending on their interests.
To effectively reach them, you must first identify their online preferences. Understanding their online identity helps you determine the websites you should focus on and aim to be featured on. This should be your initial step.
To be featured in top-notch publications in your niche can be hard to achieve. And building a good relationship with an author or editor may take several months.
Therefore, it’s crucial not to rush the process. Developing a connection with key figures in your field is a gradual but worthwhile effort.
Tips To Reach Out
So, how do you reach out to the appropriate people to get your business featured? Here are some tips you can follow:
Pitch Your Feature the Right Way
To be featured in an online periodical, you must know how to properly pitch your feature, regardless of whether you just have an idea or have already generated one.
Since everyone can access online magazines from anywhere in the world, their publication team constantly try to provide something unique to attract more readers towards themselves.
Hence, you need to make an effort to create your content that is related to topics that are popular but presented from another perspective, making it unique from the others.
Publication head of online journals always look for content that brings free publicity to their table. So, you have to make them believe that their issue will benefit them more by publishing your content and not the other way around.
These online magazines also have a readership who will evaluate and decide whether the shared content will attract the audience. Therefore, you might want to keep your research ready when submitting an idea to a magazine owner.
By doing your homework properly, you will be able to pitch better and showcase that you can bring in more readers, which will eventually improve conversion for their magazine.
Connect with the Editor
The easiest way to contact an online magazine’s editorial team is by writing to them. To connect with the editors, you can simply attend discussions hosted by them and give your contact information, including your name and company name.
Once they contact you, you can express your thoughts and ideas and build a relationship with them. Soon, in no time, you will get your name and website featured in their online magazine.
The other way to write to the editor is by reaching out to their page. They’ll have a dedicated section where you can get their email address and write to them.
Press Releases
Press releases speak about you, so if you have any new products or are opening a new online store, share them with the magazine. Publications usually look for any happening updates making rounds around them.
If you share exciting information related to their particular niche, this will guarantee you are featured in their edition. You can make it to their product page or people page. Just make sure that the email you send clearly explains your product along with a high-resolution image.
If you get rejected once, don’t lose hope. Keep sending them polite emails, and you will grab their attention in no time.
Follow Their Writing Style
Following the writing style of the chosen mag can help you get your desired position on their pages. You can only reach your target audience through their medium when your content looks familiar to their audience.
It’s really important to write your blog in a way that fits rightly with how the magazine’s tone usually sounds. Therefore, before getting started to pitch your idea, it would be a good idea if you’d read some of their articles to figure out what style of writing they like.
Doing this will help you get an idea about the topics they usually talk about so you can pick a subject that matches their interests. Additionally, you will also reach their audience, resulting in an increased readership.
Offer Relevant and Quality Content
Relevant and quality content is the backbone of any content sharing medium. Therefore, prioritize creating content for magazines that are high in quality. For this, you must use the right keywords related to the niche you have chosen or the industry you belong to.
Think of yourself as an audience and what information you would want the content to have. Make the information look as seamless and natural-looking as possible while avoiding pushing your brand. You may try using transitional words to give your writing a smooth flow.
Finalize your writing by editing it and fixing any grammatical mistakes you may have discovered.
Following these pointers will help you build relationships with various publications and acquire more referrals, making it simpler for your business to be featured in renowned online mag.
Get Ready to be Featured!
To feature in an online magazine can have loads of benefit you and your business. This can include increased visibility, credibility, and relationships. To pull this off, you will need top-notch content and careful outreach to the right editors. By producing unique, valuable, and related content and reaching out to editors who align with your focus, you can increase your chances of being featured in an online magazine and reap the rewards that come with it.
FAQ
Why feature in an online magazine?
Being published in a renowned online magazine can be highly beneficial for a business as it serves as an excellent strategy in online marketing. It promotes the company, boosts a brand’s reputation, improves online presence and adds a link to a company’s profile.
Is featuring in magazines good for brands?
It is true that brands benefit from published articles since they increase sales and strengthen a brand’s authority and trust.
How does featuring in digital magazines generates traffic to our site?
Having your website featured in digital magazines can increase traffic by increasing probability of exposure to a larger audience, providing helpful backlinks, establishing your brand’s credibility, and improving social media promotion.
