Crack The Code: How to Hire a Shopify SEO Expert

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Shopify is one of the best ecommerce platforms on the internet today, and if you want to build your store virtually, the Shopify platform is the way to go. However, SEO can help your business increase online visibility, attract customers, and generate sales.

Therefore, finding and hiring the right Shopify SEO expert is crucial if you want to succeed in the online market. To understand this better, let’s look at who Shopify SEO specialists are and how they help.

Insights From The Article

• Shopify SEO experts improve user satisfaction and lower bounce rates by conducting keyword research, optimizing site content, and performing SEO audits to identify weaknesses in the conversion funnel.

• Essential skills for Shopify SEO experts include digital marketing knowledge, understanding of e-commerce platforms, data interpretation, and staying updated on e-commerce trends and technologies.

• To find the right Shopify SEO expert, identify specific areas needing improvement on your site, set a budget, and hire an expert to improve SEO and get sales. 

Who is a Shopify SEO Specialist?

In simple terms, a Shopify SEO expert specializes in driving traffic to your site to increase your business’ profit.

Shopify SEO experts are responsible for the following:

• Conducting keyword research and finding profitable keywords for your brand.

• Optimize your site’s content to improve user satisfaction and prevent customers from exiting your page without making a purchase.

• Conduct an SEO audit to find the potential weakness areas clogging your conversion funnel.

• Measure, analyze, and monitor your SEO performance continuously.

• Build backlinks by acquiring links from reputable sites to improve search ranks and increase visibility.

Image: SEO aspects. 

Must Have Skills for a Shopify SEO Expert

Every expert must have a proficient understanding of SEO and the technical skills required to understand how an e-commerce platform functions. Here are some skills that  experienced Shopify SEO experts possess:

Digital Marketing Knowledge

These specialists must understand the workings and complexities of digital marketing strategies such as content marketing, social media marketing, search engine marketing (SEM), and search engine optimization (SEO).

Understanding of E-commerce Platforms

The expert you hire must have experience working with popular e-commerce platforms and understand their features and customization options. This knowledge helps leverage the platform’s functionalities to customize and optimize your Shopify store according to your goals.

Customer Relationship Management

Customers play a huge role in any brand’s success. A Shopify SEO Expert must know how to interact and build relationships with the customers to understand their concerns, improve user experience, build loyalty to the brand, and boost sales.

Data Interpretation

Ecommerce growth heavily relies on data-driven decisions. For example, product pages can be optimized based on visitor heatmaps, or social media campaigns can be refined based on click-throughs and impressions.

Your chosen expert should not only be able to interpret such data well but also find practical solutions that make a tangible difference.

Update E-commerce trends and technology knowledge

The ecommerce world is constantly evolving with new technology and trends. An expert should continually be up-to-date with changes like voice commerce and AI chatbots, to name some.

Image: Responsibilities of a Shopify SEO Specialist.

Recap

• Shopify SEO experts should possess internet marketing knowledge, including content marketing, social media marketing, SEM, and SEO.

• They must understand popular e-commerce platforms and their customization options to optimize their online store effectively.

• Expertise in customer relationship management is crucial for understanding customer concerns, improving user experience, and boosting sales.

• Data interpretation skills are essential for making data-driven decisions and optimizing product pages and social media campaigns.

• Continuously updating knowledge on ecommerce trends and technologies like voice commerce and AI chatbots is vital for staying competitive.

How to Find The Right Shopify SEO Expert

Now that you know why your online store needs an SEO expert’s magic, let’s understand how to find a suitable specialist.

Identify Your Problem Area

To start with, identify where your site could use work. E-commerce experts excel in various areas. Some may be online marketing experts, while others excel at website optimization. I suggest conducting a site audit to understand your weak areas and where there’s room for growth.

Image: 7 common website problems. 

For example, if you notice a decline in rankings or don’t see your site appearing for your main keywords, you need to hire an expert who is well versed in SEO strategies and can help improve your Google search position.

If you spend a lot of your time and energy shipping orders, that’s an indication that you need to hire someone to streamline your shipping process or a third-party service.

After running an analysis, make a list of areas that need attention.

Set a Budget

Your budget is an important part of this process. It will determine how much you can invest and prioritize which services are of utmost necessity for your company.

The rates for these experts depend on various factors, including the kind of tasks assigned, the extent of the project, add-ons like quick turnaround time, current market conditions, and location. The more experienced and skilled the Shopify expert is, the more it will cost you.

Image: How to budget for SEO.

When checking out Shopify ecommerce services, look into the two- and three-star reviews, not just the five-star ones, to understand their potential pros and cons. It’s important to ensure you receive quality services at a reasonable price.

Avoid questionable agencies offering big results for small prices.

Browse Shopify Digital Agency Partners

A Shopify SEO expert provides a range of services. Here are some services you can expect from an internet marketing firm specializing in Shopify SEO.

Page Speed Services

Users hate wasting time on slow-loading sites, and in today’s world, page speed takes priority over the quality of your product. If you focus on selling a great product online but overlook important parameters like page speed, say goodbye to any sale coming your way.

Ensuring a good page speed is important because Shopify is designed to display numerous product listings with visual elements to accompany them. These elements can slow your site.

Image: Google’s Page Speed Score.

When searching for page speed services, focus on companies that use minimal custom code, choose web-safe fonts, and set up accelerated mobile pages (AMP) for faster loading on mobile devices.  These practices help your website load quickly and provide a better user experience.

Opting for a page speed service can keep your site functioning quickly and your customers happy.

Branding Services

Branding is the look and feel of your business. It’s the first impression that the visitor carries away from your business. Your site must be visually appealing if you want to keep the visitors engaged and ultimately get  sales.

This is where design or branding services come in. These services ensure that your site is refined and appealing to your audience.

Image: 6 types of branding service.

Consider elements such as images, website layout, visual strategy, and font styles. These are all crucial aspects of creating a solid website design. A design that reflects your brand well will attract more customers to your business and keep them engaged on your site for longer periods.

Pay-per-click (PPC) advertising

PPC is usually used along with SEO as a digital marketing strategy. It can provide immediate visibility, help with targeted advertising to certain demographics, and be tracked in real time. PPC gives you the advantage of targeting specific keywords and search terms that are difficult to rank organically.

Since SEO takes time, using PPC can be a faster method of increasing online visibility and learning more about your audience.

Select The Right Team

There are a few ways to find the right experts for your ecommerce SEO needs.

Image: Picking the right Shopify SEO Specialist. 

Interview

Always interview the candidates before deciding on one. Make sure they understand your business needs and can outline solutions to obtain tangible results. Look out for sketchy, unrealistic promises.

Ask for Referrals

Word-of-mouth is underestimated in today’s fast-paced tech world. Simply ask around in your network if anyone can recommend someone suitable for your SEO needs. However, always do a background check no matter how vetted the expert is.

Client Testimonials

Client testimonials are honest reviews of previous clients’ experiences with the professionals and are an excellent deciding factor. They can show you if others enjoyed working with a specific Shopify expert and what they appreciated about them.

This will help you focus on experts who meet your requirements. You can also examine reviews on platforms like Clutch or Trust Pilot. You can read reviews and gain a detailed understanding of Shopify SEO companies to ensure they suit your business needs.

Recap

• Identify Your Problem Area: Start by determining where your website needs improvement. To pinpoint your needs, focus on areas not functioning optimally and could use some work. 

• Set a Budget: Determine your budget and prioritize services essential for your business. Consider factors like task complexity, market conditions, and location when evaluating costs.

• Browse Shopify Digital Agency Partners: Explore services offered by digital marketing firms specializing in Shopify SEO. Look for page speed optimization, branding, and PPC advertising to enhance your online presence.

• Select The Right Team: Interview potential candidates, ask for referrals, and review client testimonials to find the best fit for your ecommerce SEO needs. Always conduct background checks for credibility and reliability.

Going Ahead With Your Shopify SEO Expert

Investing in an SEO service for your e-commerce platform can be valuable in driving sales while letting you focus on other aspects of your business. Since you’ll be working closely with this expert, it’s important to maintain consistent communication so both parties know what is happening.

When you hire an expert, everything must be conveyed transparently to you, from what to expect in the following months to milestones and timelines. It’s smart to regularly touch base with your e-commerce expert to see where they are and what comes next.

This also helps solve any problems and make sure the project is going in the right direction.

FAQ

1. Why should I hire a Shopify SEO specialist for my ecommerce business?
Employing a Shopify SEO expert can significantly improve your online visibility, attract more customers, and increase conversions for your ecommerce store. They specialize in driving traffic to your site, optimizing your website’s content, and improving search engine rankings to boost your business’s profitability.

2. What should I look for when employing a Shopify SEO expert?
Look for experts with a strong understanding of SEO principles, experience working with online commerce platforms like Shopify, and a track record of delivering results for clients. They should possess internet marketing knowledge, technical skills, and the ability to interpret and analyze data effectively.

3. How can I find the right Shopify SEO expert for my business?
Start by identifying your business’s specific needs and weaknesses, setting a budget for your SEO efforts, and researching potential candidates through referrals and client testimonials. Focus on experts who understand your industry and can provide measurable results.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

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