For any business to stand out online, its content should be both easy for search engines to find, and interesting for its audience. This can be tough, but with ChatGPT by your side, it’s much simpler.
The key is to use the correct ChatGPT prompts for SEO. Not sure how to start? In this article, we’ve compiled over 100 ChatGPT SEO prompts to improve your SEO efforts.
What Are ChatGPT Prompts?
Developed by OpenAI, ChatGPT is an AI-powered language tool that can answer all your questions, including assisting with search engine optimization. It works based on large language model data sets and you can greatly benefit from learning several LLM prompting tricks.
A prompt is a set of words and phrases to trigger a response. You input a question or command to ChatGPT, which replies as if you’re having a conversation.
Image: Example of a prompt in ChatGPT. Source: Semrush.
ChatGPT and SEO
ChatGPT, created by OpenAI, is a powerful language model that can help businesses with their search engine optimization (SEO) efforts. It can help with keyword research, generating relevant content, and optimizing websites to improve search rankings.
With its ability to understand context and provide coherent responses, ChatGPT is a powerful tool for enhancing online visibility and attracting more organic website traffic.
How to write prompts for ChatGPT
The instructions you give ChatGPT shape what it says. So, if you want useful answers, you must know how to provide it with good phrases and instructions. This is called prompt engineering.
The instructions you give ChatGPT affect the conversation. The better the instructions, the better the response. Every time you chat with ChatGPT, it gets better at giving good answers. That’s why it’s crucial to provide ChatGPT with good instructions.
Here’s how to do it:
Provide Contextual Details
Good prompts for ChatGPT include important details to help it understand what’s happening. This helps it give better answers. Include background information, specific facts, or what the user likes.
For example, for a generic response like ‘Write a blog article,’ you get:
As seen in the image above, due to a lack of context, ChatGPT has produced a blog that is generic and doesn’t personalize the response to match your brand, product, and the people you want to reach.
Now, let’s give it more information.
The message is now tailored to a specific audience. With better instructions, ChatGPT can concentrate on precisely what you require and prefer, avoiding unnecessary sidetracks.
Provide Content or Reference Material
Currently, ChatGPT can’t browse the internet. If you want it to use specific information, you’ll need to give it content from time to time. You might do this when you need:
1. Knowledge about a specific topic, company, or industry.
2. Consistent writing style or tone.
3. Accurate information.
4. Special instructions or guidelines to follow.
Also, ChatGPT learned from data up to January 2022. If you want to know something more recent, you must provide that information.
For instance, say we want ChatGPT to write for the digital marketing company Rocket Clicks. We give clear directions, like “Use Rocket Click’s brand voice,” to include Rocket Click’s Brand Kit.
Tip: Avoid sharing personal or confidential details with ChatGPT that you wish to keep private. OpenAI records queries, which are visible to the provider and its potential partners and contractors.
Mention The Desired Topic or Task
Clearly mention the task or topic you want ChatGPT to address. This helps focus the response and avoids deviations or ambiguous outputs.
Instead of a generic prompt like “Talk about SEO,” be specific.
For example, “Explain the importance of SEO for beginners in improving website visibility.”
Set Parameters
Clarify restrictions to get a response within set limits. This can involve specifying the desired number of words, characters, and sentences and indicating the number of outputs needed. For example, when requesting headline ideas, you can specify the exact number of options required.
Image: Source: Semrush.
Need specific information? Ask for it in your request. Specify the data points, examples, or references you want included in the response.
Tip: Verify the accuracy of these results, as ChatGPT may sometimes offer incorrect information.
Specify Format
Stating the output format in a ChatGPT response helps the AI model generate the desired content type.
If you have a specific format preference, like a short story or meta description, mention it clearly.
You can ask ChatGPT to list pros and cons, give step-by-step instructions, or respond in any way you prefer.
Would you like the response in bullet points, paragraphs, or both?
The more detailed, the better.
Refine The Prompts
If ChatGPT doesn’t give the response you want, you can change your original message. Alternatively, try asking it differently to get better answers. For example, ChatGPT might not automatically know to keep it short when dealing with character limits like meta descriptions.
Image: Source: Semrush.
As meta descriptions are typically shorter, improving your prompt is important. You have two choices:
1. Modify the original prompt by hovering over it and selecting the edit button.
Next, click Save & Submit, and ChatGPT will provide a new response.
Or,
2. Make another prompt with more precise instructions.
Image: Source: Semrush.
Sometimes, ChatGPT may wander off-topic or repeat itself. It can be prone to “hallucinations.” To fix this, start a new chat, prompt the desired focus, or introduce a new topic.
Avoid Unnecessary Details
Keep your ChatGPT prompts for SEO straightforward. Including too many details can lead to confusion. Stick to the essentials to get clear and concise responses.
Avoid Jargon
SEO content needs to reach diverse readers, including newcomers. So, make sure your ChatGPT prompts are clear and easy to grasp. Avoid using complicated jargon or technical terms.
Now that you’ve learned how to write great ChatGPT prompts, let’s check out our library of over 100 prompts to inspire interesting conversations in the SEO industry.
Common ChatGPT Prompts for SEO
1. Write a short meta description for [topic], using the article’s introduction.
2. Come up with five FAQs using the provided search terms and their answers.
3. Create 10 subheadings for a blog post titled [title].
4. Generate schema markup using JSON and HTML for the following [questions/topics/recipes].
5. List of at least 20 search terms related to [topic].
6. Summarize and link to the article about X.
7. Develop a search term list for my SEO agency around [topic word or phrase], organizing it by the sales funnel.
8. List high-authority websites in [industry].
9. List all long-tail queries related to [search term].
10. Outline an article about [topic], starting with [first section idea], then [second section idea], and ending with [last section idea].
11. Create hreflang tags for a webpage targeting [country] in [language].
12. Build an XML sitemap with the given URLs.
13. Use the Google Search Console API code to index all web pages, not just 1,000.
14. Generate RegEx in RE2 syntax for Google Search Console.
15. Provide five blog post title ideas for the primary keyword [keyword] for [targeted audience].
ChatGPT prompts for SEO topics
1. Generate SEO-friendly blog post ideas for [industry name].
2. Suggest SEO-optimized topics for the keyword [keyword].
3. As an online marketing manager, create SEO-friendly topic ideas for [topic].
4. Consider phrases your audience might use. I’m marketing an app [app category] for [persona].
5. Brainstorm 5 SEO-friendly content ideas for [content type] on [niche], targeting [specific subset of the persona].
ChatGPT Prompts for SEO Content Outline
1. Make a blog post outline for [title], using 2-level headings. Include [keyword] in headings.
2. Provide main points for a blog post guide on [topic], with [search term].
3. Create an SEO-optimized outline for [X] search terms, targeting [audience] with [tone], aiming for [X] words.
4. Write 3 catchy subheadings for a blog post on [topic], each under 60 characters.
5. Develop an outline challenging common viewpoints for [topic], encouraging critical thinking.
Keyword Research Using ChatGPT
Keyword research is essential for SEO success. ChatGPT can help you start brainstorming keywords. Try these prompts:
1. Find X SEO search terms related to [topic]. Then suggest keywords with high search volume.
2. Generate X SEO keywords based on the product description.
3. Imagine you’re an SEO lead; recommend some high-traffic, low-competition keywords for [topic of interest].
4. Create a list of long-tail, high-volume, low-difficulty keywords for [topic].
5. List low-competition keywords for the [industry].
6. Recommend X SEO search terms aligning with the content in [blog post section].
7. Brainstorm phrases for topics [add topic list] from a digital marketing perspective.
8. Pretend you’re an SEO expert with accurate keyword knowledge and list 5 SEO keywords related to the specified section of the blog post.
9. Suggest X SEO keyword strategies for [topic].
When using ChatGPT to generate search terms, remember to check them using Semrush’s Keyword Overview tool. This tool offers important SEO details like search volume and keyword difficulty.
Here’s how to do it:
Start by asking ChatGPT to generate a list of search terms.
Next, enter the list into the Keyword Overview tool and click “Search.”
Image: Screenshot of the Keyword overview page with the keywords copied from ChatGPT.
Click on any search term for a detailed analysis, including variations, related questions, and more. You’ll find details like search volume, search intent, and keyword difficulty to find related long-term keywords for your blog articles.
Image: Screenshot of the keyword ideas for the keyword ‘backlinking’.
To dive deeper into keyword research, check out our article on Keyword research through GAP analysis.
ChatGPT Prompts for Content Creation
Here are some simple content creation prompts:
1. Write an introduction for a blog post on [topic] using specific keywords.
2. Develop a step-by-step tutorial video on [topic] for our YouTube channel.
3. Create a content calendar with [number] blog post ideas, incorporating designated keywords.
4. Design a checklist for market research before launching a new product or service.
5. Generate 10 discussion questions for a blog post about [topic].
6. Draft a podcast script discussing the benefits of [topic].
7. Develop a whitepaper on [topic] within a specified word count.
8. Write email newsletters offering tips and tricks for [topic].
9. Rewrite a bulleted list to start with the same part of speech.
10. Rewrite a paragraph as a bulleted list.
11. Summarize an expert interview.
12. Write a short DM to a creator/business proposing a partnership.
13. Trim content to fewer than [X sentences/words/characters].
14. Rewrite a paragraph for clarity.
15. Create HTML hyperlinks for specific header 2s in WordPress.
Check out our article to learn more about creating authority content.
ChatGPT Prompts For Understanding Search Intent
Here are some simplified prompts to help understand user intent using ChatGPT:
1. Explore user intents for the keyword [keyword].
2. Identify potential user intents for a website in [industry/niche].
3. Research X keywords for [topic] and classify them by search intent (transactional, informational, commercial) in a table.
4. Classify the search intent for each keyword in a list provided.
5. Provide a list of X long-tail keywords related to [topic] and explain their user intent.
ChatGPT Prompts for SEO Copywriting
Here are prompts for SEO copywriting:
1. Create a webpage on [topic] for [company and product details]. Use keywords like [Keyword 1, Keyword 2, Keyword 3…].
2. Write a short sales page for [company and product details] targeting [target audience] interested in [product differentiators]. Include keywords such as [Keyword 1, Keyword 2, Keyword 3…].
3. Write a webpage highlighting [product features] in [X words] for [target audience]. Use keyword [keyword] throughout.
4. Draft a persuasive piece encouraging [target audience] to buy [product]. Include a call-to-action: [CTA] and keywords like [Keyword 1, Keyword 2, Keyword 3…].
5. Describe [product] in [X words] using keywords like [keywords] and highlighting [features list].
6. Create a [LinkedIn/Facebook/Google/Instagram] ad targeting [target audience] and promoting [product features]. Use keywords like [Keyword 1, Keyword 2, Keyword 3…].
7. As a blogger, craft a compelling and professional email template for a lead-generation campaign for business-focused customers.
ChatGPT prompts for SEO meta descriptions and titles
Crafting catchy meta titles and descriptions is vital to attract readers. Here are some prompts ChatGPT prompts to help you:
1. Create a meta description and title for this content using the keyword [keyword]. Keep it readable and add a call to action.
2. Include X meta titles and descriptions for the topic [topic], using the keyword [keyword] in a table format.
3. Generate a meta title and description accurately representing our website’s content. Provide details about the web pages you need metadata for.
4. Compose a description tag for a blog post with the keyword [keyword], ensuring it’s under [X] characters.
Or you can use our free tool to generate a meta description for your title.
ChatGPT Prompts to Find FAQs
ChatGPT offers prompts to help find popular questions for FAQs. Once you’ve identified these questions, creating an FAQ becomes easier. Here are the prompts:
1. List frequently asked questions in [industry/area], then provide concise answers with bullet points.
2. List X common questions related to the keyword [keyword] for an FAQ section.
3. Generate an FAQ with X questions related to this content.
ChatGPT Prompts for readability and ranking
A well-organized article engages readers and helps search engines understand content better. With ChatGPT prompts, you can receive suggestions to enhance content flow and readability.
Here are some prompts to start:
1.Rewrite this content to organize it better and include these keywords: [Keyword 1, Keyword 2, Keyword 3…]
2. Summarize this content into X bullet points for easier reading.
3. Summarize this content in a single paragraph.
4. Rephrase this sentence while keeping its original meaning: [Add sentence]
5. Paraphrase this content to match a [tone of voice]. Include specific instructions for paraphrasing.
6. Provide a list of quote suggestions for this content.
7. Write a metaphor for this text: [Add content]
8. Give practical examples for this content to improve the explanation.
ChatGPT Prompts for SEO Content Proofreading
To ensure your content is polished and error-free, use these ChatGPT prompts:
1. [Add content] Proofread this content to correct grammatical mistakes, typos, and errors.
2. [Add content] Revise this content to optimize it for SEO.
3. [Add content] Identify and rewrite passive voice sentences in this article to active voice.
4. [Add content] Replace clichés in this content to enhance uniqueness and readability.
5. [Add content] Maintain consistent verb tense usage throughout the content.
6. [Add content] Diversify language by rephrasing or replacing repetitive words or phrases.
7. [Add content] Substitute overused terms with alternative words.
8. [Add content] Ensure proper punctuation and capitalization in this content.
9. [Add content] Check for consistency in formatting and style.
ChatGPT Prompts for Improving Content Quality
Whether crafting new content or refining existing ones, there are instances where a minor adjustment can go a long way. Leveraging ChatGPT prompts simplifies the process of refining your content effortlessly
1. Make [text] better so it’s interesting and useful for the [target audience].
2. Change [text] by using headings and subheadings to organize it and make it easier to read with the keyword [keyword].
3. Rewrite this [text] to make it easier for the [target audience] to understand, using short sentences and active voice with the keyword [keyword].
4. Add a call-to-action (CTA) to [text] to encourage readers to do something specific, like sign up for a newsletter or buy a product.
5. Include quotes and numbers in [text] to back up your points and make them more trustworthy.
6. Rewrite [text] with stories or examples to make it more interesting and memorable.
7. Make [text] funnier, if it fits, to keep readers engaged.
8. Check [text] for mistakes like typos or grammar errors.
9. Rewrite [text] so it’s easier to read, using lists or bold text.
10. Change [text] to get readers involved by asking questions or inviting comments at the end.
11. Rewrite the [text] using storytelling techniques and anecdotes to captivate and leave a lasting impression on the audience.
12. Act as a content specialist and rephrase the provided blog section to match the specified blog section’s tone, language, and style.
ChatGPT Prompts for Technical SEO
Make sure your content is search-engine friendly by addressing technical issues. Use ChatGPT prompts for technical SEO to guide you. Here’s what you can do:
1. Add FAQs Page Schema markup for provided questions and answers.
2. Set up .htaccess rewrite rules to redirect URLs.
3. Create robots.txt rules to control crawling behavior.
4. Generate a valid XML sitemap with specified URLs.
5. Set up no-follow and canonical tags for URLs.
6. Assume the position of an SEO expert, evaluate the [website URL], and provide recommendations for enhancing technical SEO, presenting the suggestions in a table layout.
The prompts we’ve given you are a good start, but SEO is always changing. The key to achieving better content and SEO results is to keep experimenting. Try new things, test different keywords, and see what works best.
Why it is important to balance AI generated content with a human touch
Although ChatGPT is a valuable resource for crafting content, it’s essential to recognize the irreplaceable role of human involvement. Adding a human touch ensures the content feels genuine, matches the brand’s style, and connects with the audience.
Use AI to create content, but have humans check and adjust it to match your brand’s style and correct any mistakes. This way, your content reflects your brand perfectly.
