SEO and MPO are the two ways to reach your goals in digital marketing.
While both of them share the common goal of increasing reach, they differ in many ways.
Let’s discuss their differences.
Key Points Discussed in this Article –
• Understanding MPO and SEO:
SEO is the process of optimizing your websites to rank in SERPs (Search Engine Results Pages). At the same time, MPO focuses on optimizing product listings to rank higher in marketplace platforms.
• Differences Between SEO and MPO:
SEO and MPO have stark differences in their work, application, and intended purpose.
• Ranking Factors in MPO:
Marketplace optimization, similar to SEO, has a list of factors for ranking, and a few of them share similarities with those of SEO.
Search Engine Optimization (SEO)
Search Engine Optimization refers to the practices and techniques deployed to help with a site’s visibility.
Many factors affect a website’s visibility –
• quality of Content;
• on-Page and Off-Page SEO;
• site Structure;
• local SEO;
• mobile optimization;
• technical SEO, and many more.
Your aim for implementing SEO is to increase your domain authority on search engines like Google.
Irrespective of what your website is about, you want it to show up on the first page of SERPs. That is where the implementation of SEO comes in.
Marketplace Optimization (MPO)
Marketplace optimization focuses on placing your products higher on e-commerce platforms such as Amazon, eBay, and Flipkart by optimizing the list of products.
Let’s understand this with an example –
You want to purchase a razor, so you go and input the search term “Razor” on an e-commerce platform, say Amazon.
You’ll get thousands of results.
Of those thousands of results, the products you see on top are due to good optimization of the products.
The better they are optimized, the higher their position.
So, MPO offers to optimize the list of your products to place higher than your competition on e-commerce platforms.
SEO or MPO: The Difference
There are some key differences between SEO and MPO. Let’s understand them.
|Improve ranking and the website’s visibility on SERPs
|MPO targets to improve product visibility on the online marketplace
|Anyone who uses search engines to find products, services, or information.
|People who are looking for products to purchase online.
Duration of Results
|SEO is an ongoing process, so it takes a while before you start seeing any results. It could be months or even years till you see tangible results.
|MPO may take a few weeks to months.
|The cost of using SEO is usually higher depending on the scale of your business, your aim regarding domain authority, how many people you outsource the job of analyzing SEO to, and more. It has a good return on investment (ROI) in the long term.
|It is lower than SEO if the sellers optimize the list of products. Even if they were to hire someone, since there are fewer things to work on, the cost would still be cheaper. It has a good ROI in the short run.