Link Building

Top 15 Link Building Tools Reviewed

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Link building can be quite a task if you don’t use the strategies and, most importantly, the right tools. There are so many link-building tools available online, which can seriously confuse you.

To help you, we’ve come up with the 15 best link building tools in 2023 that will surely help you with your best link-building opportunities.

1. Ahrefs

Price: Starting at $83/month for annual plan.


Ahrefs is the most renowned and used link building tool used by most SEO professionals. With its vast database of links, you can check the competitors and find additional link building opportunities.

We use Ahrefs for our link building tasks, and trust us when we say this, it is amazing to build new links.

There are multiple features to use in the tool, like checking the DR traffic, referring domains, and doing keyword research.

With their Content Explorer feature, you can find the most trending content in your niche and create content according to it. This will help you create our own high-quality content that can draw organic links.

Finally, with its Link Intersect tool, you can see which sites link to your competitors but not to yours.


• It can be a bit pricey for the budding companies.
• You cannot manage outreach.

With its pros and cons, Ahrefs is still by far one of the best link building tools out there that can simplify your link building and SEO work. It has many features available, and once you get the hang of it, there is no going back in taking your website to the top.

2. SEMrush

Price: Starts at $99.95/month for annual plan


SEMrush is a tool that is mainly used to analyze link. This is a go-to tool for most SEO professionals, but you can easily and quickly find backlinks and use it for link building as well.

It has a Backlink Gap tool with high-quality backlink data that lets you compare your backlink profile with your competitors to check for any relevant link building opportunities you might have missed.

With its powerful Link Building tool, you can find the possible link-building targets according to the specific keywords or competitors that can help ease your outreach process. Any outreach efforts you go ahead with can be easily tracked inside the tool itself, making it convenient to monitor your link building campaign performance.

SEMrush’s Keyword Magic tool can help you explore keywords and create content to attract organic backlinks, a great way to improve link building.


• The backlink data is not as good as that of Ahrefs.
• Pricing of the tool can be on the higher side.

This tool is one of the best competitors for Ahrefs. And with its multiple outreach features, you should definitely give it a shot!

3. Moz Pro

Price: 30 days free and $79/month for annual paid plan

 Moz Pro

Moz Pro is one of the oldest and all-inclusive SEO tools, quite similar to SEMrush and Ahrefs. It has multiple advanced features that you can use to create successful link-building strategies.

Its leading feature, Moz Link Explorer, introduces you to a huge database to check your and your competitor’s link profile.

Through Moz’s Keyword Explorer, you can do effective keyword research and find the best-performing keywords in your niche to strengthen your link-building strategies.

Finally, when you use its MozBar browser extension, you can easily see a site’s Page Authority (PA), DA, and the number of backlinks it has. It is free and can be used without paying for Moz Pro.


• No outreach managing feature is available.
• Keyword and backlink data is less compared to its top competitors.

Without a doubt, Moz Pro can be used as an alternative to its competitors, especially if you are not willing to put in a great sum of money.

4. Buzzstream

Price: Starts at $24/month.


BuzzStream stands out as the best link-building tool in the price, that simplifies the process of generating backlinks through efficient outreach management.

Its exceptional contact management feature lets you organize potential link prospects, including their contact information, social media profiles, and past interactions. This feature proves invaluable during outreach efforts, allowing you to personalize your approach and foster meaningful connections.

With BuzzStream’s Email Management feature, you can easily send personalized outreach emails and follow-ups directly from the tool, streamlining communication significantly.

Moreover, the integrated email tracking feature provides valuable insights into the effectiveness of your outreach efforts, including metrics like opens, clicks, and responses.

Combining other tools, such as Ahrefs or Moz, you can pull in data to make informed decisions to improve your website.


• Limited analysis capabilities.
• Supplementary tools like Ahrefs or Semrush are still beneficial.
• Reporting options are somewhat limited.
• For improved outreach and to better your relationship management, do use this tool.

5. Pitchbox

Price: Free trial and $495/month for annual plan. You can also get 5,000 emails/month.


Pitchbox is a powerful link building outreach platforms, trusted by numerous experts and link building agencies.

It offers a comprehensive set of tools for discovering, connecting with, and overseeing relationships with future link collaborators and devising precise strategies for acquiring high-impact backlinks on a large scale.

The entire process of finding and selecting relevant link-building prospects can be simplified through its advanced search algorithms.

You get customized email templates for better and quicker outreach with automatic follow-ups to make sure your outreach posts give your strategy ideal results.

It has a user-friendly interface to manage and monitor your outreach campaigns efficiently.

Just like Buzzstream, Pitchbox also integrates with various tools and services, augmenting your outreach campaigns with additional insights into domain authority, link profiles, and more.


• It can be expensive for small businesses.
• You need to learn about the tool beforehand to use it.

This tool is best for large enterprises that are looking to build links in bulk.


Price: Free


Help a Reporter Out (HARO) is an invaluable tool on the market for link-building and SEO practices.

This service connects journalists with industry experts, allowing businesses to secure top-tier backlinks from reputable sources, ultimately enhancing their online credibility and presence.

You just need to fill in the required details when you join this platform and based on your answers you will get information that can be used to increase your chances to get featured in their articles.

Once you get featured, you can be happy knowing that there are chances you might get no-follow website links with your brand name or as anchor text.

This tool can greatly improve your brand image and show you as an expert in your niche especially to media outlets. This will improve your reputation and set you apart from your competitors.

The networking opportunities that come with HARO are precious and can pave the way for future collaborations and more opportunities for backlinks.


• The replies to emails can be pretty slow.
• The effectiveness of obtaining backlinks can vary.
• It may be more challenging for specific niche industries.
• With an increase in ChatGPT responses, it has become more difficult to stand out in crowded inboxes.

HARO is best for journalists to get high-quality backlinks. But, if you are looking for other HARO-like tools, you should check out the HARO alternatives list we have curated.

7. Buzzsumo

Price: 30-day free trial and $95/ month for annual plan.


If you are looking for a content marketing and SEO tool to improve your content and get relevant links to your website, you should definitely try Buzzsumo. This dedicated software shows you which content is most visited, shared, and linked to in your field so you can create a similar one.

Its Influencer tool helps you connect with the leading influencers in your niche and build relationships with them. In return, you can hopefully get a link placement from them and start building links.

To always be updated for your link building efforts, you can use their Alerts function to track new content and backlinks and actively update your link-building tactics.

You can easily export and analyze information in this tool that will help you make wise strategies.


• It has limited backlink analysis features compared to the above tools.
• Services are expensive.This is the best link builder for all your content needs.


Price: Free trial and $34/ month for annual plan. is a great tool to use to quickly find and verify emails of possible link partners, which are key steps for link-building efforts.

You just have to enter the domain you are targeting and in no time you will see a list of related email addresses. This tool simplifies the process of connecting you with the relevant industry experts and websites.

Now, how do you know if these addresses are valid? With their Email Verifier feature! Before you use it for outreach, you can know which addresses are valid and which are not.

Using this feature will ensure that you send emails only to the working email addresses for successful results.

The best part, it has a browser extension, helpful for those who want to use the tool for free.


• They have limited features.
• Lacks outreach automation. is an excellent email outreach software for your link-building efforts.

9. cognitiveSEO

Price: 7 days free plan and $89/ month for an annual plan


cognitiveSEO tool is the best overall software suite for link building, primarily used for link prospecting. They have quite a lot of backlink data to help you find links for a good link building strategy.

If you want to understand the kind of backlink connections they provide, using their visual Link Navigator is best.

But wait, that’s not it! They have an Instant Backlink Explorer, using which you can analyze the backlink profile of any website without any campaign.

You can integrate it with Google Analytics and Search Console to analyze the data better.


• Features to manage outreach are not available.

cognitiveSEO is a reliable link building software that can streamline your link building process.

10. Majestic SEO

Price: $41.67/month for an annual plan with 7 days guaranteed money back.

Majestic SEO

Coming to the next best link building software, we have is Majestic SEO. The tool is usually compared to Ahrefs and SEMrush and is useful for link building and analyze backlinks.

With its comprehensive database, you can access hundreds of link data to check your and your competitor’s link profile to find new link.

The main highlight of this tool is its Citation Flow and Trust Flow, which provides insight into a domain’s trustworthiness and authority so you know if the domain is relevant and quality to get backlinks from.

The link building software makes it easy for you to find which websites are linking to others but not to yours.


• It doesn’t have enough features when compared to its competitors.
• Has a complicated interface.
• No feature to automate outreach.

This is the best SEO tool like Ahrefs that can be rightfully used as a perfect alternative.

11. NeverBounce

Price: Starting at $0.0008/ email for up to 10,000 emails.


For successful outreach, consider using NeverBounce, which, just like its name, never allows your email to bounce off the inbox you are targeting. This means you have less trouble reaching the right inbox and optimizing your campaigns.

It is a popular link building tool with user-friendly interface that shows you the overall health of your email list and gives you a comprehensive report on the position of your email address.

It has a real-time verification tool that checks the email addresses as they are included in your form and keeps your list continuously updated.

You can also integrate it with other email service providers, CRM systems, and marketing automation platforms for better results.


• With more emails, businesses will have to pay a higher price.

Are you looking for a powerful tool for outreach campaigns? NeverBounce will always keep your inbox updated and reach out to those offering the right link opportunities.

12. Link Prospector

Price: Starts at $5/ credit and $47/ month for a monthly plan.

Link Prospector

Link Prospector SEO software streamlines the task of finding top-notch, pertinent link possibility, making the process of building backlinks more straightforward.

It works by compiling a roster of possible links using your chosen keywords, niche, or industry as criteria. This automated approach expedites the discovery of relevant, high-quality opportunities for building links, with options like blog posts, resource pages, directories, and more.

Additionally, it can classify and rank link prospects by analyzing SEO metrics like domain authority, relevance, and link quality.

This tool for link building is engineered for effortless integration with other link-building and outreach tools, simplifying the management and oversight of your link-building endeavors.


• It lacks specific features for outreach purposes.
• Compared to certain other tools, it may appear somewhat constrained in functionality.
• The pricing structure becomes more expensive with increased usage or for additional features.

The functionality of this tool totally depends on your business goals. If you are a new one, they can be of great help. But for the larger businesses, you might consider something more in-depth.

13. Linkody

Price: 30 days free and $11.20/month for annual plan.


If you find it challenging to manage and track your different types of link building campaigns, Linkody will do the work for you.

It gives information on your backlink profile and provides you with details on the strategies of your competitors.

One of the best parts of this tool is that backlinks are monitored automatically. This means you get to know about any changes in your backlinks─ whether new ones are added or old ones lost, keeping you updated at all times.

Through its link analysis features, you can get details about your DA (Domain Authority), anchor text, backlinks, and referring domains pulled by the software, to help you know how relevant and good your link partners are.

To get more information, you can integrate it with different tools like Google Analytics and Moz.


• No outreach managing feature.
• Limited analysis feature.

Linkody is a perfect backlink checker tool to analyze the links. But that can only be successful if integrated with the right tools.

14. Google

Price: Free

In the SEO world, you sure wouldn’t have used Google just as a search engine.


Google offers several tools which you can use for free link building.

Google Search Console: You can use it for analyze link and to explore more backlink opportunities by looking at sites that actively link to your content

Google Analytics: It is mostly used to examine user behavior and website traffic, but you can also use it for link building. You can check the referral traffic and know what kind of audience you are getting to improve your content accordingly.

Google Alerts: This feature helps you track details about mention of your brand or products and other industry trends. Going through these alerts, you can see domains that link to your content from the mentions and use the information to get great links.

Google Search Operators: This lets you look for link-building targets by identifying search terms or filtering results by domain.


• Lacks in-depth link building features.
• Does not have active customer support.

If you want to improve your SEO but are not using Google for link building, you are missing out on a huge advantage.

15. Check My Links

Price: Free

Check My Links

Check My Links is an excellent tool for broken link building opportunities. It has a browser extension that quickly checks a webpage’s health and can help find more opportunities to increase your outreach through broken and dead links.

When it comes to link building, once you find the broken links, you can reach out to the webmaster to inform them about it and, in return, offer your link to be replaced in its place. This option is highly effective for blog and resource pages or industry directories in your niche.

The tool also ensures that all the links on your website are functional, so it doesn’t compromise your Google rankings.


• Does not have the in-depth functionalities that paid tools have.

Using this tool is one of the best ways put dead link and broken links to use to find better opportunities.

Build your links in a simple way!

Link building is no doubt an important aspect of SEO that makes your website more visible in the online space. Building links can be quite a task, but with this list of the best tools, you can easily simplify the entire process.

From paid to free, you can find a blend of link-building software you can choose according to your business needs. Each tool has its own unique feature and offers outstanding benefits.

We hope you are now ready to get some valuable backlinks with these solid link building tools!


What do you mean by a link-building tool?

Link building tool is a software that can help you build backlinks without much effort. These are quick and ensure you get the best backlinks to your website.

How do I choose the one that’s best for me?

Well, it all depends on what exactly you need. This includes your business goals, the tool’s price, whether you are looking for integration or not, active customer support, etc. Considering these factors, you can find the best tool for your needs.

We have reviewed some of the best link building tools out there, which you can try.

Can it improve my SEO?

Yes! Using a link builder, you can easily build high-quality links, learn about your competitor’s strategies to optimize your website accordingly, get organic traffic, and increase your site’s visibility and authority. Some even give you the option to perform backlink analysis, with which you can work on your profile and see the links affecting your search engine rankings.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

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