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Want your B2B SaaS startup to stand out online? A well-optimized website is the key to startup success. In this article, we will show you how to attract more visitors, rank higher on search engines, and stay ahead of the competition.
Ready to boost your website and grow your business? Let’s dive in!
By implementing these principles, you’ll position your B2B SaaS startup for higher rankings and increased visibility in the digital landscape.
If you run a B2B SaaS business, having a solid Search Engine Optimization (SEO) strategy can make all the difference. It helps you attract more customers, lower marketing costs, and improve your search engine rankings.
Here’s why SEO for SaaS is a must-have for long-term success:
In the SaaS industry, relying only on paid ads like PPC campaigns and social media can be expensive. But with an effective SaaS SEO strategy, you can drive organic traffic to your website without constantly paying for clicks.
By using keyword research tools, creating SEO-optimized content, and focusing on technical SEO, you will attract qualified traffic while keeping your customer acquisition costs low.
Many top SaaS companies like Pipedrive and HubSpot use SEO and content marketing because of their benefits and long-term growth opportunities.
At first, you might see slow progress, but over time, your efforts will pay off. As you optimize your web pages, improve internal links, and build high-quality backlinks, your rankings on search engine results pages (SERPs) will climb, bringing in more potential customers.
Don’t give up, also as you consistently produce valuable content, the results will gradually gain momentum and multiply beyond your expectations.
A strong SEO strategy doesn’t work alone—it boosts your entire marketing funnel. By combining SEO with other strategies like content marketing, paid ads, and email campaigns, you create a seamless customer journey that drives conversions.
In today’s world, attracting customers requires an omnichannel marketing approach. And SEO is a crucial component of this strategy of any B2B SaaS business ensuring a seamless integration into the B2B customer journey.
Content marketing is at the core of SEO allowing repurposing across channels, establishing authority, increasing user engagement, and acquiring users from diverse marketing channels.
So, if you want to take your B2B SaaS business to the next level, developing and implementing a solid SEO strategy is very important.
To gain further insights into the significance of SEO for B2B SaaS, you can watch our video.
However, before diving into creating a B2B SaaS SEO strategy, conducting a comprehensive website audit is essential.
SEO isn’t just about ranking high on search engine results pages anymore—it’s about understanding search intent and bringing in the right audience.
But when it comes to B2B SaaS SEO, the strategy is different from traditional SEO.
Here’s why:
Ranking on Google Search is great, but for SaaS companies, it’s not enough. The goal isn’t just to increase website traffic, it’s to attract qualified traffic that converts into paying customers.
A solid SaaS SEO strategy ensures your content reaches potential customers actively looking for a solution.
Unlike traditional eCommerce, where sales happen fast, SaaS buyers have a longer decision-making process. They compare options, read case studies, and analyze feature pages before making a decision.
That’s why a successful SaaS SEO strategy isn’t just about keyword rankings—it’s about educating and guiding potential customers.
Instead of just answering search queries, show how your product solves problems.
For example, someone searches “How to track team productivity?” Instead of just explaining how it works, you should demonstrate how your SaaS tool helps with real-life examples.
Companies like Smartsheet do this well by offering free templates that rank high and attract users.
Your audience isn’t one-size-fits-all. Small businesses, mid-sized teams, and enterprises all have unique needs.
Your SaaS content marketing strategy should include tailored landing pages for different customer segments.
Use SEO tools like Google Analytics and Google Search Console to track what works.
Optimize meta descriptions and internal links to improve user engagement.
Getting traffic is great, but if visitors don’t convert, your SEO efforts are wasted.
To turn visitors into paying users do the following:
Use high-quality backlinks to boost credibility
Offer free trials, demos, and case studies
Optimize for transactional keywords that align with search queries
The SaaS business is highly competitive, and chasing search volume alone won’t guarantee success. If you want to win in search engine rankings, focus on engaging, educating, converting your audience, and mastering the SaaS SEO fundamentals.
Many SaaS companies focus on SEO rankings and website traffic but struggle to convert visitors into customers.
A well-structured marketing funnel moves people from “I have a problem” to “This is the solution I need.”
Here’s how it works:
At this stage, potential customers aren’t looking for a SaaS solution yet—they’re just trying to solve a problem. Your goal is to be the expert who provides them answers.
For example:
“How to Improve Team Collaboration in Remote Work” – Ideal for a project management tool like Asana or Trello.
“What Is Cloud Security & Why Does Your Business Need It?” – Perfect for a cybersecurity SaaS.
At this point, you’re not selling—you’re educating. When they’re ready to explore solutions, they’ll remember your brand.
Now, your audience knows their problem but is evaluating different solutions. This is where you help them decide by offering comparisons, case studies, and customer success stories.
By providing clear comparisons and real results, you make it easier for potential customers to see why your SaaS is the right fit.
At this stage, prospects are almost ready to commit to your services, but they may still have doubts. You will need to eliminate hesitation and make the decision effortless, by enforcing trustworthiness and reliability.
TOFU = Educate
MOFU = Persuade
BOFU = Convert
By aligning your SEO strategy with a strong marketing funnel, you won’t just attract traffic—you’ll turn visitors into loyal customers.
A website audit is the foundation of any successful SEO strategy.
By conducting a comprehensive audit, you’ll uncover valuable insights about your SaaS website, including technical issues, content gaps, health scores, and opportunities to improve site structure.
Fixing these issues early on ensures that your SEO efforts aren’t held back by unseen problems, making your site more optimized, user-friendly, and search engine-ready.
You can easily audit your B2B SaaS website using tools like Ahrefs to identify areas that need improvement.
Once you have a clear picture of your website’s performance, you can move forward with targeted optimizations to strengthen your SEO strategy.
An effective B2B SaaS SEO strategy should include the following elements:
In SaaS SEO, your competitors go beyond other SaaS products. They include blogs, affiliate sites, and industry platforms that are ranking for the same keywords. It’s important to identify these competitors to stay ahead.
Before delving into B2B SaaS SEO strategies, it is crucial to understand the fundamentals of keyword research, which serves as the foundation for any successful SEO campaign.
Keyword research acts as a fundamental element of market research, providing clear guidance on the direction to pursue.
Additionally, conducting keyword research is typically the initial step in carrying out various SEO tasks, including:
• Link Building
• Generating content topics
• On-page SEO strategies
• Content promotion
And many more.
Tools like Ahrefs, SEMrush, and Moz can help you do this. Simply enter a competitor’s domain into the tool and check the “Organic Competitors” report. This will show you who you’re competing with and offer insights into their SEO strategies.
Once you know your competitors, track their SEO performance and learn from their best-performing content. You can also use this data to fuel your SEO efforts and discover top pages, high-performing sections, and content that gets backlinks.
Keywords assist in gaining a better understanding of your target users.
In the absence of appropriate keywords, your entire SEO strategy and campaign may prove ineffective, as your efforts could be misdirected.
To simplify the process, let’s split keyword research into two:
This phrase involves organizing your spreadsheet, performing thorough keyword research, and exporting the results.
For keyword research, you can use a tool like Ahrefs.
Such research tools will provide valuable insights into these metrics for keywords. These metrics serve as valuable indicators, empowering you to assess each keyword and make informed decisions regarding their usage for your SaaS website.
Let’s have a look at each of these metrics:
• Search Volume
Search volume refers to the number of searches a keyword receives from a search engine in a specific period. The search volume increases as the popularity of keywords rises.
Once you begin to rank for a high-volume keyword, you will get more traffic and hence more potential for profit. However, they are often challenging to rank due to high competition.
• Keyword Difficulty (KD)
Keyword Difficulty is a significant metric that indicates the level of difficulty in achieving a high ranking for a particular keyword.
For example, consider a highly competitive keyword that is being targeted by numerous high-authority websites in their rankings.
In such cases, as a new SaaS website, it can be challenging to achieve a high ranking for that keyword, even with significant effort and optimization. Investing time and resources in optimizing these keywords as a new website may prove to be futile.
Hence, it is essential to make informed decisions and select the keywords that offer better chances of success.
• Cost Per Click (CPC)
Another factor that you need to consider when selecting keywords is the search intent.
Typically, Keywords with high commercial intent tend to be more profitable as they have a greater potential for conversion.
CPC is a relevant metric that reflects the commercial intent behind a keyword. A higher CPC indicates stronger commercial intent and potential profitability.
When finalizing your list of target keywords for SaaS SEO, it is crucial to consider the CPC metric since the ultimate goal of SaaS SEO is to drive sales and conversions.
• Organic Click-Through Rates
Search volume alone doesn’t provide a comprehensive view of potential traffic from a keyword due to factors like Google ads, featured snippets, and rich results. Therefore, it’s important to consider other metrics, such as Organic Click-Through Rate (CTR).
CTR is a metric that measures the percentage of users who click on a specific search result from the organic (non-paid) search results page.
The formula for calculating CTR is as follows:
A higher organic CTR indicates better potential for traffic generation from a keyword.
• Traffic Potential
As we know, SEO takes a lot of time to yield results. Therefore, it is vital to consider the long-term benefit of keywords.
It may take several months for the keywords you optimize today to demonstrate results. So, it is crucial to choose keywords that remain relevant and valuable even after a month or longer.
To find the current and future trends of keywords, you can use Google Trends.
To understand how to do keyword research better, let’s analyze the Forms.io domain.
Now, let’s clear all this data and identify potential keyword opportunities.
Step 1: Click on ” Organic Keywords.”
With the filtration process, we have successfully narrowed down the initial list of keywords to a more manageable level.
To further refine your selection, you can continue playing with the SEO tools until you get a more manageable number of keywords.
Then, manually review the keyword list, carefully examine each search term and mark those that are relevant to your objectives.
Step 2: Repeat the same step for the competitors.
Step 3: Once you have narrowed down the list to around 30-50 relevant keywords, click on “Export.” You can export it as a CSV/Excel file.
Afterward, you can choose to upload the file to Google Spreadsheets for further analysis and organization.
Once done with analyzing both your own and your competitor’s keywords, you need to do keyword clustering.
Keyword clustering is a crucial step in optimizing your SEO strategy.
It involves grouping related keywords based on semantic similarity and search intent. This process helps in organizing content, improving user experience, targeting broader topics, and capturing a wider range of search traffic.
To create keyword clusters easily, you can use a tool like https://www.keywordinsights.ai/
Step 1: Log into the KeywordinsightsAI dashboard, where you will find a bunch of tools
Step 2: Fill in project details and turn on the “Cluster” toggle button.
Once done with these steps, you can upload the Excel sheet where you have collected all the keywords in the “Upload File” section in the bottom right corner.
Step 3: It will generate an Excel sheet with keywords grouped as clusters.
Tip: Use “Answer The Public” to Discover what People are Searching For
To check what people are searching for on Google around your focused keyword, you can use “Answer The Public.“
You can simply go to the “Answer The Public” website enter your focus keyword or topic into the search bar and click the “Search” button.
Answer The Public will generate a visual map or list of questions, prepositions, and other related queries that people commonly search for with your keyword.
Look at the results and pick out important keywords, questions, and topics for your content. Use tools like Answer The Public to discover more useful keywords.
Grouping similar keywords helps you cover different aspects of a topic, making your content more relevant.
To build topical authority, create detailed, helpful content that answers all possible questions. Your goal is to provide everything users need in one place so they don’t have to search elsewhere.
On-page SEO refers to the practice of optimizing individual web pages to improve their visibility and rankings on SERPs.
It involves various techniques and strategies to make your website more search engine friendly, increase its relevance to specific keywords, and improve the overall user experience.
On-page SEO tactics involve optimizing various elements of a web page, such as title tag, meta tag, headings, URLs, content, etc., to improve its visibility and relevance for target keywords.
Here’s a breakdown of the key elements for B2B SaaS On-page Optimization:
Including target keywords in the title tag is an important on-page optimization practice.
The title tag is one of the most prominent elements that search engines, like Google, consider when determining the relevance and topic of a web page.
By including relevant keywords in the title tag, you provide search engines with a clear indication of the content and purpose of your page. Hence, it is crucial to ensure the inclusion of the target keyword or its variations in the title tag of your webpage or blog.
When adding images to articles or web pages for a technical audience, remember that visuals should do more than just look good. While aesthetics matter, focus on images that offer real value.
Technical readers want in-depth content that expands their knowledge and solves problems. Complex illustrations, charts, and infographics that provide insightful information can significantly improve their experience and keep them on your page for longer. So, choose images that inform and educate, not just decorate.
The meta description is a short summary of your webpage that appears under the title in search results. It’s super important because it influences whether people click on your link.
Make sure your meta description clearly explains what your page is about and includes relevant keywords. This helps both users and search engines understand your content, potentially boosting your click-through rate.
Optimizing your website’s headings, subheadings, and overall content with target keywords is a crucial part of on-page SEO. It’s not just about stuffing keywords in; it’s about strategically using them to help search engines understand what your page is about.
When you’re optimizing, aim to use a mix of different types of keywords. This includes short, general keywords, longer, more specific phrases (long-tail keywords), seed keywords and related terms that add context (LSI keywords).
By using this approach, you help search engine crawlers better understand the topic and relevance of your content, which can lead to improved rankings in search results.
Internal linking is the practice of including links within your website that connect different pages. Internal links help in organizing your website by establishing an ordered structure that helps search engines understand your content better.
Likewise, external links are hyperlinks that direct your website to other pertinent sources of information on the internet.
By including external links, you offer your users access to supplementary information, enriching their browsing experience and providing them with valuable resources beyond your website.
When optimizing your SaaS website for on-page SEO, you may go overboard by excessively using keywords.
It’s common to get carried away and end up stuffing your web pages with keywords, so much so that it becomes difficult to comprehend the content and loses its meaning for your readers.
Keyword stuffing should be avoided because not only does it harm the overall user experience, but search engines like Google also recognize it as a spammy SEO tactic.
Keyword cannibalization is another concern that should be taken into consideration when optimizing your website for SEO.
It occurs when multiple pages on your website start ranking for the same keyword, causing them to compete with each other for search engine rankings.
Therefore, it is imperative to find keyword cannibalization issues and fix them.
Option 1: Semrush’s Cannibalization Report
The Position Tracking tool by Semrush will monitor your Google rankings and detect instances of potential keyword cannibalization. It offers valuable insights through the Cannibalization Report.
To get started, you can follow the below-mentioned steps:
Step 1: Sign in to your SEMrush account and navigate to the Position Tracking tool.
Step 2: Enter your domain in the provided field and click on the “Set up tracking” button.
Step 3: Specify the location you want to track rankings in and click “Continue to Keywords.
Step 4: Now, you need to add your target keywords.
You can add keywords from Google Analytics using the “Import from…” button. Alternatively, you can import keywords from other sources or get keyword suggestions directly from SEMrush.
Step 5: After adding your target keywords, click on the “Add keywords to campaign” button and “Start tracking.”
Step 6: Once your project is ready, go to the “Cannibalization” tab within the Position Tracking tool.
Here, you will be able to see the number of:
Affected keywords: Keywords that have multiple pages ranking within the top 100 search results.
Cannibal pages: These are the URLs that share a keyword ranking with one or more other URLs.
Step 7: Scroll down to the “Cannibalization” section and focus on the “Keywords” breakdown.
Here, you will be able to see URLs that are ranking and data associated with them, including:
Position: The ranking of the URL for the specific keyword
Search Volume: The average monthly number of searches for the keyword in your selected location.
You can spot keyword cannibalization by checking which keywords and URLs share rankings. Having multiple pages rank for the same keyword isn’t always bad, especially if they’re already ranking high.
The real problem is when those pages try to meet the same user need. If they do, you need to fix the issue.
Once you know that you have a cannibalization issue on your hands, you can follow these tips to boost your organic performance:
If multiple pages on your site are fighting for the same keyword, adjust how they’re optimized. This might mean using different keywords, changing the content’s structure, or reducing the focus on certain words to better match what users are searching for.
In situations where re-optimizing posts alone does not effectively resolve keyword cannibalization, it may be necessary to delete some of the overlapping content.
You can consolidate the affected pages and craft a new, comprehensive piece of content.
Let’s delve deeper into on-page SEO and explore some advanced on-page SEO tactics specifically tailored for B2B SaaS businesses to enhance their optimization strategies.
Schema markup is a specialized code added to a website to enable Google to comprehend the information presented on web pages better. It enables improved understanding and contextualization of content, potentially leading to enhanced visibility and better search engine results.
By displaying enhanced descriptions, your website can attract more attention and potentially generate higher click-through rates.
Here’s an example of JSON-LD code for a single product page:
<html>
<head>
<title>SaaS B2B SEO – Frequently Asked Questions(FAQ)</title>
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [{
“@type”: “Question”,
“name”: “What is SaaS B2B SEO?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “<p> SaaS B2B SEO refers to the search engine optimization strategies and techniques specifically tailored for Software as a Service (SaaS) companies in the Business-to-Business (B2B) sector. It focuses on improving the visibility, organic traffic, and search engine rankings of SaaS B2B websites.</p>”
}
}, {
“@type”: “Question”,
“name”: “Why is SaaS B2B SEO important?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “<p>SaaS B2B SEO is crucial for driving targeted organic traffic, generating leads, and increasing brand visibility in the highly competitive B2B software industry. It helps improve website rankings, attract potential customers, and achieve long-term growth and profitability.</p>”
}
}]
}
</script>
</head>
<body>
<script>class RocketElementorAnimation{constructor(){this.deviceMode=document.createElement("span"),this.deviceMode.id="elementor-device-mode-wpr",this.deviceMode.setAttribute("class","elementor-screen-only"),document.body.appendChild(this.deviceMode)}_detectAnimations(){let t=getComputedStyle(this.deviceMode,":after").content.replace(/"/g,"");this.animationSettingKeys=this._listAnimationSettingsKeys(t),document.querySelectorAll(".elementor-invisible[data-settings]").forEach(t=>{const e=t.getBoundingClientRect();if(e.bottom>=0&&e.top<=window.innerHeight)try{this._animateElement(t)}catch(t){}})}_animateElement(t){const e=JSON.parse(t.dataset.settings),i=e._animation_delay||e.animation_delay||0,n=e[this.animationSettingKeys.find(t=>e[t])];if("none"===n)return void t.classList.remove("elementor-invisible");t.classList.remove(n),this.currentAnimation&&t.classList.remove(this.currentAnimation),this.currentAnimation=n;let s=setTimeout(()=>{t.classList.remove("elementor-invisible"),t.classList.add("animated",n),this._removeAnimationSettings(t,e)},i);window.addEventListener("rocket-startLoading",function(){clearTimeout(s)})}_listAnimationSettingsKeys(t="mobile"){const e=[""];switch(t){case"mobile":e.unshift("_mobile");case"tablet":e.unshift("_tablet");case"desktop":e.unshift("_desktop")}const i=[];return["animation","_animation"].forEach(t=>{e.forEach(e=>{i.push(t+e)})}),i}_removeAnimationSettings(t,e){this._listAnimationSettingsKeys().forEach(t=>delete e[t]),t.dataset.settings=JSON.stringify(e)}static run(){const t=new RocketElementorAnimation;requestAnimationFrame(t._detectAnimations.bind(t))}}document.addEventListener("DOMContentLoaded",RocketElementorAnimation.run);</script></body>
</html>
Another popular markup schema that can enhance B2B SaaS SEO is product schema markup.
The primary objective of product schema markup is to assist search engines in delivering more accurate and relevant results to users.
Once product schema markups are incorporated into your website, enhanced descriptions, commonly known as rich snippets, will be created.
These rich snippets provide additional details and visual elements that make your website’s pages stand out in SERPs.
By displaying enhanced descriptions, your website can attract more attention and potentially generate higher click-through rates.
Here’s an example of JSON-LD code for a single product page:
<html>
<head>
<title>Salesforce</title>
<script type=”application/ld+json”>
{
“@context”: “https://schema.org/”,
“@type”: “Product”,
“name”: “Salesforce”,
“description”: “A cloud-based customer relationship management (CRM) platform that helps businesses manage customer interactions, sales, marketing, and more.”,
“review”: {
“@type”: “Review”,
“reviewRating”: {
“@type”: “Rating”,
“ratingValue”: 4,
“bestRating”: 5
},
“author”: {
“@type”: “Person”,
“name”: “Fred Benson”
}
},
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: 4.4,
“reviewCount”: 89
}
}
</script>
</head>
<body>
</body>
</html>
Another schema markup that can enhance your B2B SaaS SEO is Organization schema markup.
Organization schema markup is a specific type of structured data that allows you to provide detailed information about your company, organization, or brand on your website.
By implementing organization schema markup, you can provide search engines with additional context and information about your entity, which can help improve the understanding, relevance, and authority of your web pages.
Here’s an example of JSON-LD code for an organization schema markup:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org/”,
“@type”: “Organization”,
“name”: “ORGANIZATION NAME”,
“url”: “ORGANIZATION URL”,
“logo”: {
“@type”: “ImageObject”,
“url”: “ORGANIZATION LOGO URL PNG/JPG”,
“height”: 512,
“width”: 512
},
“image”: [
“OFFICE IMAGE 1 PNG/JPG”,
“OFFICE IMAGE 2 PNG/JPG”,
“OFFICE IMAGE 3 PNG/JPG”,
“OFFICE IMAGE 4 PNG/JPG”,
“OFFICE IMAGE 5 PNG/JPG”
],
“email”: “EMAIL ID”,
“description”: “META DESCRIPTION ABOUT COMPANY”,
“address”: {
“@type”: “PostalAddress”,
“postalCode”: “PINCODE”,
“streetAddress”: “BUILDING”,
“postOfficeBoxNumber”: “POST OFFICE”,
“addressCountry”: “COUNTRY”,
“addressRegion”: “STATE”,
“addressLocality”: “CITY”,
“telephone”: “NUMBER WITH COUNTRY CODE”
},
“telephone”: “NUMBER WITH COUNTRY CODE”,
“identifier”: “HOME PAGE URL”,
“brand”: {
“@type”: “Organization”,
“name”: “SITE NAME”,
“logo”: {
“@type”: “ImageObject”,
“url”: “SITE LOGO PNG/JPG”,
“height”: “512”,
“width”: “512”
},
“url”: “SITE URL”,
“sameAs”:” “,
“location”: “COUNTRY”,
“identifier”: “SITE URL”
},
“sameAs”: [
“Linkedin.com URL”,
“Instagram URL”,
“Pinterest URL”,
“Facebook URL”,
“Twitter URL”
],
“additionalType”:” “,
“contactPoint”: {
“@type”: “ContactPoint”,
“contactType”: “Sales”,
“telephone”: “NUMBER WITH COUNTRY CODE”,
“contactOption”: “toll-free number”
},
“actionableFeedbackPolicy”: “PRIVACY POLICY URL”,
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “5”,
“ratingCount”: “10”,
“reviewCount”: “10”,
“bestRating”: “5”,
“worstRating”: “0”
},
“award”: “TOP X COMPANY BY X”,
“correctionsPolicy”: “PRIVACY POLICY URL”,
“diversityPolicy”: “PRIVACY POLICY URL”,
“ethicsPolicy”: “PRIVACY POLICY URL”,
“faxNumber”:” “,
“founder”: {
“@type”: “Person”,
“name”: “FOUNDER NAME”,
“image”: “FOUNDER Image LINK PNG/JPG”,
“url”: “SITE URL”,
“jobTitle”: “Founder & CEO”,
“email”: “FOUNDER EMAIL ID”,
“alternateName”: “FOUNDER ALTERNATIVE NAME”,
“description”: “FOUNDER BIO”,
“gender”: “MALE OR FEMALE”,
“givenName”: “FOUNDER FIRST NAME”,
“address”: “FOUNDER ADDRESS”,
“brand”: {
“@type”: “Brand”,
“logo”: “ORGANIZATION Logo PNG/JPG”,
“slogan”: “ORGANIZATION SLOGAN”
}
},
“hasOfferCatalog”: “”,
“knowsAbout”: “WEBSITE ABOUT (6 -7 Lines)”,
“knowsLanguage”: “English”,
“legalName”: “ORGANIZATION LEGAL NAME”,
“ownershipFundingInfo”: “SITE ABOUT PAGE URL”,
“publishingPrinciples”: “SITE WRITE FOR US URL”,
“slogan”: “ORGANIZATION SLOGAN”,
“alternateName”: “ORGANIZATION ALTERNATIVE NAME”,
“mainEntityOfPage”: “SITE URL”
}
</script>
Featured snippets are concise, informative snippets of content that appear at the top of certain Google search results.
These snippets are designed to provide users with a direct answer to their query without requiring them to click through to a specific website.
Gaining a position in the snippet can be beneficial for B2B SaaS as it can help in gaining more targeted organic traffic and provide enhanced brand awareness.
Here’s what you can do to find and optimize your content for featured snippets:
To find opportunities for featured snippets in your existing content, you can use a tool like Ahref’s Site Explorer.
Step 1: Enter your website URL into Ahrefs’ Site Explorer tool.
Step 2: Navigate to the “Organic Keywords” report within Site Explorer to see the keywords for which your website ranks.
Step 3: Then apply a filter to the report to show only the keywords where Google displays your webpage in the featured snippet.
This filter will help you identify the specific keywords for which you already have a featured snippet position.
Step 4: Look for keywords with a high search volume and a featured snippet that you can target.
Once you have narrowed down the list, you can start optimizing the content.
To optimize for Google’s Featured Snippets, start by identifying the type of snippet Google is already using for your target keyword—is it a paragraph, a list, or a table?
Then, craft a concise and comprehensive answer that is better than what’s currently featured. Finally, make sure your answer is optimized to match the format of the existing featured snippet.
Content creation is the process of researching, writing compelling content, and optimizing the content on your site to rank higher for relevant queries.
B2B SaaS companies need new customers, but relying only on paid ads in today’s competitive market isn’t enough. Creating content is essential for driving traffic to your website and building a larger audience.
A blog or resource section not only attracts visitors but also showcases your expertise and establishes you as an authority in your industry. When executed well, content creation can bring in even more traffic than paid ads.
Creating high-quality content for your B2B SaaS company requires a strategic approach that resonates with your target audience. Here are some key steps to consider:
Understand the specific needs, pain points, and goals of your target audience. Engage in conversations, listen to their challenges, and take note of their decision-making abilities.
Evaluate your current content and identify areas where it falls short in addressing your audience’s needs. Conduct a content audit to gain insights into which content performs well and where improvements can be made.
Identify the key stages of your sales funnel and tailor your content accordingly. Focus on the stages where your ideal clients are most likely to engage and make purchasing decisions.
Offer valuable content that helps them explore the features and value your B2B SaaS product provides.
Identify effective distribution channels to amplify the reach of your content. You can leverage channels like blogging, social media, email marketing, webinars, influencer collaborations, guest posting, online communities, SEO, paid advertising, and customer referrals.
Continuously monitor and optimize your strategies to find areas of improvement. Based on data and insights, you can maximize your content’s impact and achieve your SEO goals.
When it comes to content production for SaaS businesses, it’s important to diversify your content strategy to cater to different audience preferences and stages of the buyer’s journey.
Here are some proven content types that work well for SaaS businesses:
Pillar and cluster content is a content strategy that involves creating a hierarchy of interconnected content pieces to improve the website structure, SEO, and user experience.
Pillar content is comprehensive and in-depth and serves as a foundational piece on a broad topic within your industry. It covers the main aspects and provides a comprehensive overview of the topic.
This content form is usually longer, well-researched, and comprehensive price of content that answers all types of questions that a user may have about the topic. It acts as a central hub of information and provides a strong foundation for building-related cluster content.
The main aim of creating a pillar page is to provide in-depth information about a topic so that the audience does not have to go to some other site to look for information.
Cluster content, on the other hand, consists of multiple supporting articles or blog posts that delve into specific subtopics or related aspects of the main pillar content. These cluster pieces are interlinked to the pillar content and each other, forming a content cluster or topic cluster.
Pillar & cluster content can enhance your SEO efforts in many ways:
Read this related article: https://serpninja.io/blog/pillar-keywords-and-pillar-posts/
Case studies are indeed valuable content assets that play a crucial role in the middle of the sales funnel for B2B SaaS companies.
These in-depth narratives showcase how your product or service has been successfully implemented by a real customer, highlighting the challenges they faced, the solutions provided, and the outcomes achieved.
When the consumers are in the consideration stage, b2b SaaS SEO case studies serve as compelling tools to build trust and confidence.
These days, people don’t just care about the SaaS product, they care about who is behind it. As someone representing a SaaS company, it’s important to become a trusted expert in your field.
Doing things like appearing on podcasts and interviews is a great way to do this. You could even start your own podcast or interview series and invite other industry experts to share their insights!
Technical SEO refers to the process of optimizing elements such as the website’s infrastructure and technical elements to improve visibility and rankings in SERPS.
It focuses on the backend aspects of a website to help search engines understand the content and organization of a website so that they can effectively crawl and index it.
This includes improving site speed and performance, mobile responsiveness, indexability, overall usability, and other best practices that can enhance your website performance and improve the overall user experience.
Content SEO and PPC are important for B2B SaaS growth, but technical SEO is the foundation for a successful website. No matter how great your SEO campaigns are, technical issues can ruin the user experience and hurt conversions.
For example, a slow website will lead to high bounce rates because people will leave if it takes too long to load.
A well-structured heading hierarchy ensures that both readers and search engines can easily comprehend the content, leading to better rankings.
Additionally, a properly configured sitemap helps search engines index and crawl the website efficiently, ensuring that all relevant pages are included in the search results.
These are just a few examples highlighting the importance of technical SEO for a B2B SaaS company.
Read this related article: https://serpninja.io/course/technical-seo-audit/
It’s a good idea to install an SSL certificate on your website and use the HTTPS version. HTTPS creates a secure and encrypted connection, which helps protect user data and ensures a safe browsing experience.
When your site uses HTTPS, it shows both users and search engines that the information shared is secure. By getting an SSL certificate and switching to HTTPS, you can keep your visitors’ data safe and help create a more secure online environment.
A slow-loading website can lead to a higher bounce rate, as visitors are more likely to leave if the site takes too long to load.
This sends a signal to search engines that the site may be less relevant or provide a poor user experience. Therefore, website speed plays a crucial role in SEO.
Moreover, Google has stated that speed is an important ranking factor.
To calculate the page speed of your website, you can use a tool like PageSpeed Insights.
To use PageSpeed Insights, follow these steps:
Step 1: Visit the PageSpeed insights page, and in the provided field, enter the URL of the page you want to analyze. Then, click on the “Analyze” button.
Step 2: PageSpeed Insights will analyze your webpage and provide a detailed report with performance scores and suggestions for improvement.
Using PageSpeed Insights regularly can help you identify performance issues on your website and optimize it for improved speed, user experience, and search engine rankings.
You can use a tool like WP Rocket to address Google PageSpeed Insights recommendations and improve your PageSpeed score and other optimization features.
Read this related article: https://serpninja.io/blog/page-speed-optimization/
Because mobile-friendliness and responsiveness greatly impact user experience, making sure your site works well on mobile devices is essential. Google considers this when ranking websites.
Additionally, implementing Accelerated Mobile Pages (AMP) can further enhance your mobile optimization efforts, improving page load times and user engagement on mobile devices.
You can measure the responsiveness of your website using a tool like Designmodo:
Step 1: Visit the Designmodo website and enter the URL of the webpage you want to test.
Step 2: Once you have entered the URL, click on the “Start Test” button to initiate the test.
Step 3: The tool will load the specified web page and display it in different device sizes, ranging from desktops to various mobile devices. You can see how the page appears and functions on different screen sizes.
The tool will load the designated web page and showcase its adaptation to various screen sizes for review. Pay attention to how the layout, content, and interactive elements respond to the varying display sizes.
Evaluate if the page is user-friendly, legible, and visually appealing across different devices.
By prioritizing mobile-friendliness and responsiveness, you can deliver a seamless and enjoyable user experience to visitors accessing your site from mobile devices.
A sitemap is a crucial element of technical SEO that significantly contributes to the effective crawling and indexing of a website by search engines.
By providing a comprehensive overview of the website’s structure and content, sitemaps assist search engine bots in navigating and understanding the website’s organization. This is particularly beneficial for larger websites with complex structures or pages that are not easily accessible through internal links.
Primarily there are two types of sitemaps:
XML sitemap – Primarily designed for search engines.
HTML sitemap – Specifically designed for human visitors.
By creating and regularly updating a sitemap, you can enhance the visibility and accessibility of your website to search engines, leading to better search engine rankings and increased organic traffic.
Robots.txt file provides instructions to search engine crawlers on which parts of a website to crawl and which parts to exclude. This helps optimize crawling efficiency by directing bots to focus on important pages while avoiding irrelevant or sensitive content.
By properly configuring the robots.txt file, website owners can control how search engines interact with their site, leading to improved indexing, better user experience, and enhanced security measures.
An important aspect of optimizing your website is to ensure that its URL structure is simple, organized, and logical. This enables both your visitors and search engines to easily comprehend the purpose and content of each page.
Having a simple and clean URL structure can enhance user experience, aid in effective navigation, and provide clear signals to search engines about the relevance of your web pages.
Additionally, make sure to follow Google tips for creating a good URL.
Use simple and descriptive words in the URL – Ex: https://en.wikipedia.org/wiki/Aviation
Include localized words in the URL when applicable – Ex: https://www.example.com/lebensmittel/pfefferminz
Opt for a country-specific domain – Ex: https://example.de
Consider using a country-specific subdirectory with a generic top-level domain (gTLD) – Ex: https://example.com/de/
Avoid using underscores (_) in URLs – Instead, it is advisable to use hyphens (-) to separate words in your URLs as it assists users and search engines in identifying concepts within the URL. Ex: https://www.example.com/summer-clothing/filter?color-profile=dark-grey
Avoid using non-ASCII characters in the URL – Ex: https://www.example.com/杂货/薄荷
Avoid using unreadable, long ID numbers in the URL – Ex: https://www.example.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f730f1
• Refrain from joining words together in the URL – Example: https://www.example.com/greendress
It’s common to have identical content available in different languages on separate URLs. In such cases, you can use the hreflang HTML attribute to indicate to Google the targeted language and geographical location for each URL.
This attribute helps search engines understand the intended audience for each version of your content, enabling them to display the most relevant language and location-specific results to users.
Here are some additional tips for ensuring the overall health and performance of your B2B SaaS website:
Broken links, which result in a “404 Not Found” error, are links that no longer function as intended. These broken links can harm user experience and also harm your website’s SEO.
Moreover, when users encounter broken links, it can be frustrating and may lead to a loss of trust in your site.
In certain situations, you may find the need to change the URLs of your web pages. When making such changes, it is crucial to implement proper 301 redirect chains.
By using 301 redirects, you instruct search engines, including Google, to redirect from the old URL to the new URL. Implementing redirects is important for preserving search engine rankings and ensuring a seamless user experience.
Backlinks or inbound links hold significant importance in the realm of SEO. Links are considered one of the top three ranking factors for Google. Their impact on search engine rankings should not be underestimated.
Acquiring high-quality backlinks for your SaaS website can have a remarkable impact on your search engine rankings. These valuable links contribute to improved visibility, credibility, and authority, leading to enhanced organic traffic and better overall performance in search engine results.
Now, let’s look deeper into these strategies:
Link building is important for B2B SaaS SEO because it boosts your website’s authority, drives referral traffic, increases brand awareness, helps you connect with others in your industry, and gives you a competitive edge.
Earning high-quality links from reputable sites improves your search rankings, attracts relevant visitors, and builds trust with potential customers, ultimately leading to more conversions and business growth.
If you have experience in marketing, you may have previously searched for link builders. Platforms like Upwork and Fiverr offer numerous link builders who sell large quantities of links at unusually low prices.
Though it is tempting to seek such easy and inexpensive ways to purchase, it is advised to rely on trusted vendors to ensure the quality, relevance, and long-term success of your SEO strategy.
Moreover, it will help you avoid penalties, build a strong backlink profile, and maintain a reputable online presence in the competitive digital landscape.
So, determining the quality of a backlink is essential.
Here are some key factors to consider when assessing the quality of a backlink:
• High domain authority
• Relevant to your niche
• Strategic anchor text
• Feel natural
Read this related article: https://serpninja.io/course/link-prospecting/
One of the easiest ways to gain quality backlinks from high-authority websites is to reach out to other websites in the industry and ask them to link your website. Convey to them how your content is relevant to their audience.
To find such websites, it is a good idea to reach out to websites that are linking to your competitors. They are more likely to link back to your website, provided your content is of high quality.
Once you have located relevant websites, craft individualized emails.
Broken links are hyperlinks that no longer function or lead to the intended destination. Having broken links on a website can negatively impact your website’s overall health and can negatively impact its SEO performance.
It is common for even the top websites in your industry to have pages with broken links. You can use this opportunity and reach out to these websites and offer alternative links, which could direct users to relevant content on your own website.
However, identifying highly linked broken pages without the aid of SEO tools can be challenging. Even if you manually discover dead pages, assessing the number of links they possess would require the use of a backlink checker.
You can follow some of these tactics that are mentioned below. And you can use Ahrefs for most of them.
Option 1: Search for Broken Pages with Backlinks on Your Competitors’ Website
Many of your competitors will have some dead pages on their websites due to content reorganization, deletion, or relocation. When they fail to redirect old URLs while doing this, the backlinks pointing to those pages become broken.
Here are the steps that you need to follow to find dead pages on your competitors’ websites using Ahrefs:
Step 1: Navigate to Site Explorer and enter your competitor’s domain.
Step 2: Then click on the Best by Link report.
Step 3: Apply a filter to display pages that return a “404 not found” error.
Step 4: Sort the report in descending order based on the number of Referring domains.
As we can, SEMrush’s website has a total of 169 dead pages, and some have backlinks from over 50 referring domains.
Your task is to review these pages and identify relevant topics that can be used to create content.
For instance, if the particular topic “How page speed impacts your SEO” aligns with our objectives, it presents an opportunity to develop content and acquire backlinks in an area of interest.
Option 2: Search for Pages with Broken Links that Pertain to a Specific Topic
The conventional approach to broken link building has typically involved the aforementioned method. However, this approach has a drawback in that it restricts the search for opportunities to only a few websites.
The ideal solution to address this issue would involve conducting a comprehensive web search, specifically targeting broken pages that have backlinks related to a particular topic.
And you can do this using Ahrefs’ Content Explorer.
Here is how to discover broken pages relevant to a particular topic:
Step1: Go to Content Explorer
Step 2: Enter a topic and switch the search mode to “In Title,” and hit search.
Step 3: Filter for “only broken pages”.
Step 4: Apply filter to display pages that have a minimum of 20 referring domains.
As you can see, here there are 426 broken pages with a minimum of 20 backlinks about content marketing:
Option 3: Find Broken Links on Competing Websites
Competing websites often include links to other pages, some of which may become broken over time.
To identify these broken links on your competitors’ websites, proceed as follows:
Step 1: Navigate to Site Explorer and enter a competing domain.
Step 2: Go to the Broken Links report
To identify the broken URLs with the highest number of referring domains, export the report, and paste the broken URLs into Ahrefs’ batch Analysis tool.
Once you have found these websites, reach out to them and offer alternative links to replace them.
Guest posting is considered one of the least spammy methods to acquire high-quality links for your web pages and blog. It involves creating and publishing content on relevant industry websites that are not owned or affiliated with your own site.
The majority of these websites often provide the opportunity to include links to your own website within the content or author’s bio. This feature can serve as an effective means to generate high-quality links for your website.
A well-structured SaaS website is more than just visually appealing; it’s a strategic tool that guides web visitors, addresses their pain points, and encourages sign-ups.
Think of it as a conversion machine where each page has a specific role in turning traffic into paying customers.
A high-performing SaaS website typically includes these key pages:
Homepage: This is your first impression, so it should communicate your product’s value proposition and include compelling calls to action (CTAs). Visual elements and a prominent search bar can also enhance engagement.
Product Pages: Highlight the features, benefits, and unique selling points of your SaaS tool.
Pricing Page: Offer transparent pricing information, social proof, and elements that encourage conversions.
Use Case Pages: Demonstrate how different industries can benefit from your software.
Blog & Resources: Drive traffic, educate potential customers and nurture leads.
Integrations & API Pages: Specifically target developers and technical buyers.
About Us & Contact: Humanize your brand and make communication easy.
Your homepage is often the first step in the buyer’s journey, so make it unforgettable. A well-organized website enhances user experience and search engine ranking, ensuring that search engine bots can easily navigate and index your content.
SEO is not a stand-alone tool for marketing. In reality, SEO works together with other marketing channels to deliver the desired results.
When users discover your SaaS website through organic search results, they may incline to explore and learn more about your brand on social media platforms.
Similarly, the reverse scenario can also occur, where users find your brand on social media and subsequently visit your website for further information.
Therefore, leveraging various marketing channels together and building a strong brand name and visibility across different social media networks is essential for the success of your marketing strategy.
With the rapid growth of the B2B SaaS industry and increasing competition, it is common for new players to focus on PPC and paid marketing channels. However, by prioritizing early investment in SaaS SEO, you can differentiate yourself and achieve significant advantages in the long term.
Taking proactive steps towards optimizing your SaaS website for search engines early on can lead to exceptional results and provide a strong foundation for sustainable organic traffic and visibility.
As a B2B SaaS owner, you will come across various people mentioning your brand or product name on various websites and social media channels. It is essential to keep a tab on all the mentions and accurately respond to them.
To facilitate monitoring brand mentions, you can employ tools such as Mention and Brandwatch to set up alerts on various social media channels, including Google, Facebook, and Twitter.
As a B2B SaaS company, we are utilizing Mention to stay on top of conversations about our brand, monitor customer feedback, and identify potential opportunities or issues.
Let’s be real, SaaS SEO can be a beast. It takes time, effort, and a whole lot of experimenting because there’s no magic formula.
If you’d rather focus on running your business, consider partnering with a top-notch SaaS SEO agency. We can handle all your B2B SaaS marketing needs, so you can sit back and watch the results!
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