How many backlinks do you need to rank on Google?

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Want to know a technique that can help your website rank better? Adding backlinks to your website can be your best bet! A backlink is a hyperlink pointing to your website from any other website. Backlinks to your website let search engines know that other websites trust the information on it.

Several variables, like the level of competition in your niche, the value and quality of your content, and the strength of your website’s overall presence, might affect the quantity and quality of backlinks needed to rank. There is more to it than you are likely to expect. So without further ado, let’s explore the other features of backlinks.

Backlinks and Its Relation With Google

Backlinks are a blessing for websites when Google runs the content through its algorithms. Google considers backlinks as a metric for assessing a website’s reliability and reputation. When a website links to another website, it is seen as a “vote of confidence” for the linked website. It makes Google think your content is of top quality and that more and more people should see it.

This means that search engines like Google will give a website more authority and trustworthiness if it has links from more high-quality, relevant domains. As a result, as more people see and value the information on your website, it’s ranking in search engine results will start to increase (SERP).

The relevance of the content on the referring website, the anchor text used in the link, and the overall popularity of both the linking and linked websites are all variables that Google considers when determining the quality and relevance of backlinks.

Link Juice

But does that mean only the number of backlinks will matter for Google? Well, no!

This is when the quality will enter the picture.

Moz, an all-in-one SEO software suite, devised a ranking system called Domain Authority to assist you in understanding how your content has performed on the SERP (DA). A website’s chances of appearing in search engine result pages are predicted by the DA search engine ranking score (SERPs). For experts in all industries, it is considered the ultimate benchmark for evaluating SEO.

You must be wondering just how this system functions. The system operates on a score of 0 to 100, with 0 being the lowest and 100 the highest. Therefore, if a website has a DA score of 70, most indicators will consider it good. You should ensure that you acquire backlinks from high-quality websites in order to reach this score.

The Ahrefs “Domain Rating” Metric can also be used to assess website authority. You just have to log in to your Ahrefs account and enter the URL of the domain you want to evaluate the authority. Once you hit the search button, navigate to the “Overview” tab and select “Domain Rating.”

Website authority checker

A higher score indicates a stronger website with a greater ability to rank well on SERPs on the Domain Rating scale, which ranges from 0 to 100.

It’s important to know that while Domain Authority is important, it is not just one factor that affects search engine rankings. It should not be used as the sole criterion for evaluating the quality of a website. Google’s relation with backlinks is not just about numbers but also about the quality of those backlinks.

How Exactly Do Backlinks Help In Increasing The Rank On SERP?

When it comes to ranking a website in search engines like Google, several factors are taken into consideration. A website’s rating on search engines like Google can be improved via backlinks, commonly referred to as inbound links or incoming links. A website’s reputation and presence in search engine results are increased with more high-quality backlinks, which leads to a higher ranking.

Google's Ranking Algorithm

Backlinks can help improve SERP rank in a variety of ways, including the following:

• Relevancy: Relevance is one of the key factors in determining whether or not your website is meant to show up on SERP. Search engines reward websites with excellent, relevant, and informative material that satisfies user wants and expectations which results in a higher ranking. Typically, search engines crawl all of the links from relevant domains.

This indicates that the information on your website is worthwhile and relevant. Your chances of ranking better on search engines will increase as you give more relevant content. The impact of backlinks from websites that are relevant to your organization will be higher. For instance, backlinks from wedding-related websites and magazines will have a high relevance if you’re a wedding planner.

• Authority: It is more possible that your website will be viewed as an authority in its own right if there are links from other high-quality, reliable websites. Your website’s authority can be evaluated using tools like Ahrefs Domain Rating and Moz Link Explorer. On a scale of one to 100, authority indicates how highly a website or page is likely to be listed in search results.


Domain Authority is essential since it gives a broad indication of the overall reliability and strength of a website. A website with a high DA score will likely have solid backlinks, excellent content, and a solid reputation—all of which are important for achieving high search engine rankings.

Moz Link Research

• Placement: Since the anchor text is used in a backlink to inform search engines about the content on your page and the context in which it is linked, its placement is important. It matters where your link shows on the connected website’s page. Compared to links that show in the bottom or sidebar, links that organically occur in the page’s main body material have far more value.

• Diversity: As search engines prefer a backlink graph that seems to have been organically created over time with links from various websites, the more variety of these backlinks you have, the more audiences you will attract. To increase the diversity of your website, you can create backlinks to blogs, websites, directories, magazines, and other sources.

• Good link: No matter how many links you have, even a small number of high-quality links can improve the domain authority of your website and raise its ranking in search engine results. However, be careful not to rely just on one high-quality link. While they may be quite beneficial, if your company is not well positioned, building those links will take time and can result in lower traffic.

Search engines can use backlinks to better understand the connections between websites and identify the ones that offer the greatest value to consumers. Instead of attempting to manipulate search engine rankings through shady methods, it’s crucial to concentrate on developing genuine, high-quality backlinks.

So How Many Backlinks Are Regarded As A Safe Number?

No specific number of backlinks can be considered “safe” as it depends on various factors such as the quality and relevance of the links, the website’s niche, and Google’s algorithms. Too many low-quality links can negatively affect your website visibility, whereas having a few high-quality, relevant links can help improve your website’s ranking. So, the basic idea here is to build natural backlinks with diverse link profiles rather than a specific number of links.

But what to do if you have a new website?

You may master the rules and gradually grow your SEO approach by adding backlinks at your own pace. While you may not see an instant result by adding these backlinks, which will affect your page’s place on Google, giving it two months or three will allow you to reap the benefits of backlinks.

However, there are a number of approaches to learning about backlinks that can support the steady growth of your business. Calculating the number of backlinks you require can be difficult and time-consuming because every search and word is unique.

Here are a few simple steps to help you get started.

• Choose the pages to which you should add backlinks. You should only concentrate on creating links to web pages with keywords that drive traffic and revenue to your online business. Identifying the keywords your site ranks for on the first three Google pages will help with this.

You can find these keywords by using tools like Google Search Console. To locate better keywords that are practically valuable to your business, you can also use Ahrefs or Semrush. This would benefit your business the best and yield a higher return on investment.

• The backlink gap calculation between you and your rival is the next step. The amount of backlinks required to land one of Google’s top three positions for a specific term is known as the link gap.

Backlink Gap

How would you calculate it? You can use Ahrefs or Semrush as a tool to look at your initial target keyword. Your aim is to locate websites with comparable domain authority to yours that are listed among the first ten search results.

Once you have identified websites with equivalent authorities, look at their backlink profiles to determine which backlinks support the top three rankings. Look for only “Dofollow” backlinks and count how many of them are useful and pertinent. It will be necessary for the website with a greater number of backlinks to rank for the term you have selected.

• You can now start building links after you have discovered the number. By conducting a Google search using your chosen keyword, you may start by mimicking your competitors’ top backlinks. Your best bet for replicating the backlinks will be the top 5 rivals you can discover. Additionally, you may perform a thorough backlink audit of those websites using Ahrefs.

How Can I Get Backlinks?

By now, you may have an idea of how important backlinks are for the ranking and visibility of your website. But now the question is, how can you get backlinks? Here are some of the most effective ways to go about it:

Create high-quality, original content:

Creating excellent and original content is one of the simplest techniques to obtain backlinks. Links to important and instructive content, such as blog posts, articles, infographics, and videos, are more likely to be made. Overall, blogging is a great approach to continuously creating informative content on your website. Since the majority of web users read articles online, this method offers a variety of original approaches to engage your customer base.

Guest blogging:

Reach out to other websites in your niche and offer to write a guest post in exchange for a backlink to your site. By doing this, you can build relationships with other companies in your sector, raise your brand image, and increase website traffic. There’s a high probability that guest blogging will enable you to accomplish your objectives by obtaining trustworthy backlinks from guest posts.

Broken link building:

You might have come across Error 404 at least once in your lifetime. But did you know? You can do so much good with this broken link error. You can use it to substitute relevant broken links with information from your website. You can find any broken links on other websites, then contact the website’s owner and provide a replacement link to one of your relevant pages.

Reach out to influencers:

Find influential people in your niche and reach out to them, asking for a link or a mention in one of their blog posts or social media updates. You can do this on various platforms such as Instagram, Facebook, LinkedIn, YouTube, and so on.

Consider hiring an SEO agency:

If you want professional help that may help you in getting backlinks, one of the best options is to consider hiring an SEO agency. You can hire an SEO agency to build links and employ other link-building strategies to drive more organic traffic to your website.

Linda is Having a Huge Amount of High-Quality Backlinks | Marketing workshop, Marketing meme, Seo company

It’s important to remember that the quality of the backlinks matters more than the quantity and that it’s better to steer clear of strategies that are against Google’s rules if you wish your website to appear higher on SERP.


Backlinks are simply one of many aspects that affect a website’s ranking; therefore, it’s crucial to have a well-rounded SEO plan that considers additional factors. A website is generally more likely to rank well in search engines the more high-quality, relevant backlinks it has. The quality of the backlinks is equally important as their quantity, though. Therefore, when you add backlinks, don’t just add them for the sake of adding; instead, concentrate on the quality and relevancy that will raise the ranking of your website.


What are Dofollow Backlinks?

The presence of do-follow link signals to search engines that the linked website is trustworthy and authoritative, which can help the linked website rank higher in search engine results pages (SERPs). When a website includes a do-follow link to another website, it is essentially telling search engines that it endorses the linked website and is recommending it to its visitors.

Can I Rank Without Backlinks?

A website can rank in search engines even without backlinks if it offers high-quality, relevant information. This is especially true for websites with unique markets that rarely receive backlinks.

What are spammy backlinks?

Links leading back to your website from spam or low-authority websites are referred to as spammy backlinks, which are also known as low-quality backlinks.

Backlinks vs internal links

Links from other websites that link to yours is known as backlinks. On the other hand, internal links can be found one page that directs to another page of the same website.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

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