Forum Link Building

Forum Link Building: Dead or Still Kicking?

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What is Forum Link Building?

Forum link building is using online forums to build backlinks for your website. While strategically engaging in forum discussions and leaving helpful comments, you can include a link to your website in your forum’s posts, improving your website’s search engine rankings.

By participating in forums within your industry or niche, you can connect with your niche audience and establish credibility within the forum community. Additionally, including relevant links to your website in your posts can help drive traffic to your website and improve brand awareness.

You can check out our article on ‘The top 15 link building tools reviewed‘ to find the best tools for link building and  enhance your SEO efforts.

Are Forum Links good for SEO?


Even the best forums offer minimal SEO value because search engines tend to give more weight to other types of content and links.

Most links from forums tend to be ‘no-follow’ – meaning Google’s search crawlers don’t pass on the link juice. Forums primarily use no-follow links to maintain the quality of discussions, prevent spam, and discourage manipulative SEO practices.

Forum backlinks may not carry the same weight as obtaining mentions on different websites; however, they may still improve your website’s search engine ranking by indicating that your site is being discussed on other platforms, thus enhancing visibility to potential customers.

Here are some expected benefits of this link building method:

benefits of this link building

Image: Infographic listing the benefits of forum link building.

• Community Engagement: Participating in forums allows you to connect with communities interested in similar topics. You can provide valuable insights and establish yourself as an authority in your field.

• Target Audience: Sharing insights on forums within your industry or niche draws the attention of potential customers actively participating in discussions about relevant subjects. This helps you connect with your niche audience.

• Brand Visibility: Active participation in forums increases your brand’s visibility among a targeted audience. Users become familiar with your name and brand, which can lead to increased recognition.

• Referral traffic: Sharing valuable information in forums and including links to your site draws the attention of potential customers. When forum users find your contributions valuable, they may click on the links to learn more, directing them to your site and increasing overall traffic.

• Direct Customer Interaction: Forums offer a direct channel for interacting with your audience. Addressing customer queries, providing support, and actively participating in discussions create a favorable image online, making forum users more likely to click on your links and explore your website.

• Brand Reputation: Contributing positively to forum discussions can build a positive reputation for your brand by building trust. Being helpful, respectful, and knowledgeable can lead to a positive perception among forum members. Integrating crypto ads will also positively impact your brand reputation and grow your audience.

How do you find the right forums for link building?

find the right forums for link building

Image: Infographic of the different ways to find the right forums.

Choosing the right forums for your business is important, as not all online communities may be a perfect match for your products or services. You need to consider a few key factors when deciding which forum to participate in.

Start by defining your niche and target audience. Look for forums that align with your industry so that your contributions are relevant to the community. For example, if you operate in the SEO industry, find forums dedicated to SEO, link building, and digital marketing.

Use Google to find forums.

A simple method of finding forums relevant to your niche involves using Google search. Enter “[keyword] + forum” in the search bar, and you’ll find a list of forums to explore and engage with.

Use Google to find forums

As seen in the image above, a Google search for the keyword ‘SEO forum’ displays various communities focused on SEO and digital marketing discussions.

Relevance is key. Identify forums closely related to your industry, niche, or the topics you want to promote. The discussions and content on these forums should align with your business to enhance the credibility of your contributions and attract a targeted demographic.

Size of the forum

After compiling the list of forums, consider factors such as the community size and the level of engagement. A large forum will attract more visitors compared to a smaller forum. However, a smaller, more active SEO forum may offer a more niche-specific audience and meaningful interactions.

User Engagement

Consider the level of engagement and activity within the forum community. A forum with an active and engaged user base suggests a greater chance that your contributions will reach an audience likely to be receptive.

Select forums with a large number of members and active discussions related to your topic. This ensures your contributions reach a broad audience while maintaining the interest of the relevant audience.

Link policies

When exploring forums for link building, paying attention to the forum’s rules about placing links is crucial. Some forums have strict regulations to avoid spam, so make sure you understand where you’re allowed to insert links, whether in signatures, posts, or other relevant sections.

However, some online forums offer dofollow links— links that can positively impact your website’s SEO by passing on the link juice and improving search engine rankings.

Hence, I highly recommend finding out if the forum uses “nofollow” or “dofollow” links, as this affects how search engines see and value the links. Use our website’s Dofollow/Nofollow Checker to assess your site’s external link structure and categorize them into dofollow and nofollow categories.

Link policies

Image: Infographic explaining dofollow and nofollow links.

Following these guidelines will ensure your link building aligns with the forum’s rules and helps your website get noticed.

Key Takeaways

• Define Your Niche: Identify your industry and targeted demographic to find forums that align with your business.

• Use Google Search: Employ a simple search on Google with “[keyword] + forum” to discover relevant communities online.

• Consider Forum Size: Evaluate the community size, opting for larger forums for broader reach or smaller, active forums for niche-specific audiences.

• Assess User Engagement: Select forums with active and engaged users to maximize the impact of your contributions.

• Check Link Policies: Pay attention to the forum’s rules on link placement, distinguishing between “nofollow” and “dofollow” links to align with SEO goals.

• Understand Forum Dynamics: Ensure your link building strategy aligns with the forum’s regulations to enhance visibility and website credibility.

How to build backlinks from forums

1. Set up a profile: Now that you’ve understood how to select relevant forums, go ahead and set up your profile. Opt for a professional username and fill out your profile information to present an authentic online presence.

2. Discover relevant threads and categories: After setting up your profile, find threads and discussions that align with your interests. Relevant threads help you connect with your niche audience.

Use phrases like “specific keyword +discussion board” or “specific keyword +message board.” This method helps identify threads related to your niche or industry.

Consistently participating in forums may also help with lead generation by assisting individuals dealing with issues related to your niche. 

3. Contribute quality content: Focus on contributing valuable content to the discussions. This can include detailed responses, solutions to problems, or sharing relevant experiences. Offering useful responses helps establish trust and credibility, which is crucial when eventually sharing insights about your business or website.

Here’s a link to the 30 best AI content writing tools for you to check out and use to streamline your content writing process.

4. Build relationships: Establish relationships with other forum members. Networking can lead to natural link building opportunities as others may reference or link to your content.

5. Link to your website’s content wherever relevant: If you have the option to include anchor text with your links, do so naturally. Use descriptive and relevant anchor text that aligns with the content you are linking to to ensure the link is clear and relevant to those clicking it.

6. Avoid spammy practices: Familiarize yourself with the forum’s rules and guidelines regarding link placement. Avoid irrelevant linking or excessive self-promotion, as it may be perceived as spam. Over-promotion can be disruptive and may lead to penalties from forum moderators.

build backlinks from forums

Image: Infographic explaining the different steps involved in forum link building.

Maintaining a respectful approach in forums is crucial. Adhering to these ethical practices prevents potential penalties and contributes positively to the forum environment, fostering a more collaborative and supportive online community.

Link Building on different forums

Let’s face it: forums are a diminishing trend. However, a significant number of users are active on Reddit and Quora, making it a good starting point for your link building efforts using forums. 

Link Building with Quora

Quora is a question and answer platform where individuals can pose questions and receive responses from experts spanning various domains. With an impressive user base exceeding 400 million each month, many are expected to use it for link building opportunities.

Here are a few strategies to leverage Quora for enhancing links to your website:

• Find relevant questions to answer: Use Quora’s search bar to locate questions that align with your niche or field of expertise.

Link Building with Quora

As seen in the image above, typing ‘SEO’ into the search bar displays a list of discussions related to the keyword. Your search can be filtered according to time, author, and type of keyword.

Once you’ve found suitable questions, take your time detailing informative responses. Attach a hyperlink within your reply for those interested in learning more about your website.

• Initiate a discussion: Initiating discussions on Quora attracts individuals who are already interested in your area of operation. It allows you to showcase expertise in your industry, engage with a diverse audience seeking information, and build credibility.

• Engage in Quora Spaces: Quora Spaces allows connections and collaborations among individuals sharing similar interests. Identify a relevant Space related to your business or initiate your own and invite others to join.

Results for SEO

• When the keyword ‘SEO’ is filtered based on Spaces, a list of SEO Spaces is displayed, offering targeted discussions within search engine optimization.

Once a Space member, you can share articles, blog posts, and content, including links directing users back to your website.

Link Building with Reddit

Reddit is a platform where users discuss various topics and vote on content, making it a diverse and dynamic online community. It’s a mix between an online discussion board and a news hub.

Reddit is organized into themed communities called subreddits, each focusing on a specific topic. Users can find and participate in discussions related to their interests by joining these subreddits. The more votes (upvotes) a post gets, the more likely it is to be seen by others.

Here are a few steps to leverage Reddit for link building.

• First, identify relevant subreddits related to your niche, ensuring your contributions align with each community’s guidelines.

• Actively participate by sharing valuable content, engaging in discussions, and answering questions.

• Craft compelling comments that add genuine value to the community, establishing credibility over time.

• Create original, shareable content and submit it to relevant subreddits, encouraging organic link sharing.

Link Building with Moz Q&A

While it may seem harder to stand out in Quora and Reddit’s large user base with more general content, Moz Q&A is tailored for digital marketers and SEO pros, focusing on specialized topics.

Moz Q&A Forum is a niche-specific platform hosted by Moz, a renowned provider of SEO tools and resources. With over 250,000 monthly users, this forum is a valuable platform for digital marketers, SEO professionals, and enthusiasts to seek advice, share insights, and discuss industry-related topics.

Within the Moz Q&A Forum, discussions often revolve around technical aspects of SEO, such as algorithm updates, on-page optimization techniques, link building strategies, and troubleshooting issues related to website performance.

Link Building with Moz Q&A

This focus allows participants to explore advanced topics, share insights, and seek advice from professionals who have a deep understanding of the unique challenges in digital marketing and SEO.

In my exploration of this platform, I’ve discovered active discussions related to the keyword, with many views but surprisingly few answers. By contributing to these discussions, you position yourself as an authoritative voice within the community. This can lead to increased brand visibility and engagement. 

Since Moz is a niche-specific forum, many actively seek SEO services on the platform, allowing businesses to position themselves strategically for increased conversions.

SEO services on the platform


Forum link building offers unique advantages for enhancing your online presence and SEO efforts. While forum backlinks may not carry the same weight as those from other sources, they still contribute to increased brand awareness and visibility. Engaging in forums like Moz that specialize within your niche allows for community interaction, targeted audience connection, and brand visibility.

In the evolving digital marketing landscape, forums remain valuable for networking, brand reputation, and driving targeted traffic. While the prominence of forums may change, their significance in connecting with audiences and building a positive online presence persists. As you navigate building links using forums, maintaining ethical practices and genuine contributions ensures a sustainable and beneficial approach to enhancing your website’s visibility and SEO performance.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

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