Guest posting is an excellent strategy for acquiring backlinks and gaining valuable digital PR visibility for your brand.
In fact, numerous digital PR and link-building agencies rely on guest blogging, as it allows them to control the content published on external websites.
Journalists often find themselves flooded with an overwhelming number of pitches and cold emails, sometimes exceeding 50 per day. In such a crowded landscape, breaking through the noise and capturing their attention can be quite challenging.
To stand out in this crowded landscape and improve your chances of getting your guest post on reputable websites, it is crucial to craft personalized and compelling outreach emails.
This article covers some of the best guest post outreach templates to help with your outreach game. These templates will help you craft compelling pitches that stand out among a sea of others asking for guest blogger opportunities.
From personalized pitches to persuasive follow-ups, each of the customizable email template is designed to help you get more guest post opportunities with editors and site owners.
Template #1: Request for Collaboration Opportunity
Here is an effective guest post pitch email template designed for outreach purposes in order to initiate collaboration opportunities:
Hi [Prospect’s Name],
My name is [Your Name] from [Company’s Name], and I am an avid reader of your blog. I wanted to reach out to you because I believe there is an excellent opportunity for a mutually beneficial partnership between our platforms.
Our content areas align closely, and I would like to propose a collaboration where I can contribute quality guest content to your site while you have the opportunity to contribute to our blog as well.
This collaboration will allow us to showcase our brands to a wider audience and provide valuable content to our readers. I believe our partnership could greatly benefit both of our platforms.
A little about [Your Company Name]: We’re a [briefly explain what you do and your area of expertise]. We are passionate about [relevant topic/industry], and we strive to provide our readers with informative and engaging content.
If you think this type of arrangement would be of interest to you, I would love to discuss the specifics and explore potential topics that would resonate with both our audiences.
PS: If you are not the right person to contact regarding guest posts, I would greatly appreciate it if you could redirect me to the right party.
Thank you for your time, and I look forward to your response.
Best regards,
[Your Name]
Template #2: Inquiry for Guest Post Contribution Opportunity
Email Templates 101 is ideal for guest authors during cold outreach campaigns, especially when you’re unsure if your prospect accepts guest posts.
You can start your email by inquiring about their guest post policies and then proceed to express your intentions.
Here is how it’s done:
Hello [Prospect’s Name],
My name is [Name], and I represent [Company]. I have been a fan of your content for a long time and wanted to reach out and inquire if you are currently open for guest posts on your blog.
I specialize in writing about [specific related niche], and I believe that articles discussing [relevant subject] would be a great fit for your blog.
To provide you with a sense of my writing style and expertise, I have included links to some of my previously published posts:
• Link to blog 1
• Link to blog 2
• Link to blog 3
If given the opportunity, I would be thrilled to write a unique post specifically tailored to your blog’s audience.
If you are indeed open to a guest post, I would love to pitch some ideas and discuss the keywords that align with your content strategy.
Thank you for considering my request, and I eagerly await your response.
Best,
[Your Name]
Template #3: I love Your Blog [Topic]
Through this guest post email template, you will show how much you appreciate their content. The main aim of such a guest post email pitch will be to build connections, express gratitude, and propose an idea for a guest post opportunity.
However, make sure to quote about some particular topic in your subject line.
Here is an example template:
Hello [Author’s Name]
I hope you’re doing well. My name is [Your Name], and I am the founder of [Company Name]. I write content to assist entrepreneurs in [specific area or goal]. Many of my blogs have been published on popular websites such as [Name of the sites].
I loved your post on [Link to Post], and I must say it resonated with me deeply. The article provided me with valuable insights on [specific Topic] and has genuinely helped me in [describe how you benefited from the post]. I particularly found the section about [specific content] to be particularly thought-provoking and well-articulated.
I’m a huge fan and am writing to express my admiration for your work. I’d like to propose an opportunity to share my insights with your audience.
I was wondering if you’d be open to my insights on [blog post topic] and provide a fresh perspective to your audience. I would greatly appreciate your thoughts on this proposal and whether you would be interested in collaborating. I am open to discussing potential topics or any specific guidelines you have for guest contributions.
I look forward to hearing from you and the possibility of working together to provide valuable content to your audience.
Best regards,
[Your Name]
Template #4: I Have Got Some Topic Suggestions for Your Content
You can use email templates such as this one to suggest some new topic ideas to your target websites. This type of email pitch has many benefits:
Hi [Prospect’s Name],
I recently had the opportunity to explore your blog and was impressed when I came across a post I liked by [Author’s name]. As a writer specializing in [relevant topics], I believe I can contribute some interesting topics to your website as well.
Here are a few topic suggestions that I think would be a great fit for your website:
• Topic A
• Topic B
• Topic C
I would appreciate your feedback on these suggestions. If you feel that these topics align with your website’s focus, I would be thrilled to contribute in-depth and engaging articles on these subjects. However, if you have specific topics in mind that you would like me to explore, I am open to your suggestions.
To provide you with a glimpse of my writing style and expertise, here are a few posts I have written in the past:
• [Link to blog 1]
• [Link to blog 2]
• [Link to blog 3]
Thank you for your time and consideration.
Warm regards,
[Your Name]
Template #5: I’m Interested in Becoming a Regular Contributor to Your Blog
You can use this email template to reach out to websites you have already worked with.
This guest post email template is beneficial for seeking more guest post opportunities with the sites you have already collaborated with before.
Here’s an example:
Dear [Name],
I’m [Your Name] from [Your Company Name], and we collaborated on a recent blog post [Type of content with the URL of the blog] for your website.
I’m reaching out today because I have thoroughly enjoyed our previous collaboration and would like to explore the possibility of working together again on more guest blog post ideas.
Also, if you’re open to it, I would love to write a guest post and become an ongoing contributor to your blog.
Having closely followed your website, I am familiar with your writing style and have a good understanding of what resonates with your audience. This makes me confident that our collaboration will not only benefit us but also provide valuable content to your readers.
If you are interested in this blog post proposal, please let me know.
I look forward to hearing from you soon.
Best regards,
[Your Name]
Template #6: Offering Free Top-notch Articles for Your Website
By offering your guest posts for free, you can gain a competitive advantage over those who receive payment.
This is particularly advantageous for link-building purposes, as you can potentially reap SEO benefits from having your guest post featured on a highly reputable website, including referral traffic to your website and improved rankings.
Here is an example of this pitch:
Hello [Name]
My Name is [Your Name], and I am a [Position]. I am reaching out to inquire if you are currently accepting guest posts from external guest bloggers.
I regularly write on [Topic] and believe that my expertise and writing style can contribute valuable content to your blog, which I believe your audience would find helpful. As an experienced writer, many of my works are featured on reputable sites such as [Name of Sites].
If you are open to the idea, I would like to contribute to your blog. In return, I kindly request one backlink to our website for each post.
Here are a few topic ideas that I believe would resonate with your readers:
• Topic 1
• Topic 2
• Topic 3
Please let me know if these terms align with your requirements. I am eager to begin educating and engaging your audience with valuable content.
Thank you,
Best,
[Your Name]
Template #7: Are You Currently Open to Accepting Guest Posts?
This email template is suitable if you are not sure if the target website still accepts guest posts or not.
Here is an example of a guest post request template you can use:
Dear [Name],
My name is [Your Name], and I represent [Your Company] as a [Position]. I recently visited your website and noticed that it had been some time since the last guest post was published. I wanted to reach out and inquire if you are currently accepting new guest post contributions.
I have several topic ideas that I believe would be of great interest to your readers:
• Topic 1
• Topic 2
• Topic 3
If any of these topics resonate with you, I would like to write a guest post on that subject.
Also, if you have other topics in mind that you would like me to cover, please let me know. I’m open to suggestions and eager to provide valuable content for your audience.
Here are links to some posts I have written for other websites:
• [Link 1]
• [Link 2]
• [Link 3]
Thank you for considering my proposal. I look forward to your response and the opportunity to collaborate.
Best regards,
[Your Name]
Template #8: I Found Broken Links on Your Website
In this template, you are not pitching a blog idea to websites. Instead, you will be identifying broken links within their existing posts and proposing your link as a valuable replacement. This is one of the most convenient strategies to acquire backlinks to your site.
By offering a solution to fix broken links and suggesting your content as an alternative, you aim to provide value, improve their website’s user experience, and establish yourself as a helpful resource in their niche.
This approach can be effective in gaining their attention and potentially securing guest post collaborations.
Hi [Name]
My name is [Your First Name], and I wanted to reach out to express my appreciation for the valuable content you provide on your website. I recently came across your post about [Topic of One of Their Blog Posts], and I found it to be incredibly insightful. One particular part that stood out to me was the following quote: [Insert quote from their post].
While exploring your [Describe Page/Post], I noticed the presence of a few broken links that may need attention. Here are the specific broken links I came across:
• [Link 1]
• [Link 2]
[Add more broken links if applicable]
As someone who is genuinely interested in your content, I would be more than happy to assist you in fixing these broken links through a guest post.
I could provide valuable content that not only fills those gaps but also adds value to your readers. My expertise lies in [Your Expertise or Topic], and I’m confident that the guest post will be well-received by your audience.
If you’re open to the idea, I can draft the post for your review.
Please let me know your thoughts on this proposal.
Best regards,
[Your Name]
Template #9: Boost Your Website’s Traffic with a Powerful Guestographic Opportunity
The term “Guestographic” was introduced by Brian Dean of Backlinko, who successfully grew his organic search traffic by 175.59% using this strategy.
The concept of a “Guestographic” revolves around pitching a guest post that features an infographic with a backlink to your own website.
What makes this approach intriguing is that the site you pitch can use your infographic as a valuable link-building tool in the future, making your guest post proposition instantly appealing. Therefore, there is a clear mutual benefit and value for both parties involved.
Here is a template that you can use:
Hello [Prospect’s Name]
I wanted to express my appreciation for your recent post on [Topic]. It provided valuable insights and answered the questions I had in mind.
I’m reaching out because I noticed that you are currently accepting new guest bloggers. I would like to present an opportunity to you but with a unique twist.
I have crafted a custom infographic centered around [relevant Topic], and I am in the process of writing an accompanying article to complement it.
I wanted to inquire if publishing this infographic and article on [site’s name] would be of interest to you.
Best,
[Your Name]
Template #10: Can I Update the [Post Name]
Although less commonly used, this tactic can be extremely effective.
The idea is to identify outdated articles on someone’s website and propose to update them.
For instance, if you come across a post from 2-3 years ago that has room for improvement and isn’t ranking well for relevant terms, you can offer to rephrase it. You can negotiate a link back to your site from the updated post, similar to a traditional guest post.
However, it’s crucial to handle the outreach tactfully and respectfully to maintain a positive relationship with the site owner.
Here’s how it’s done:
Hello [Name]
I came across your post on [Topic] and noticed that it hadn’t been updated since its publication in 2018. I believe there are some quick wins that can be achieved by implementing [suggestion #1] and [suggestion #2].
I wanted to offer my assistance in rewriting and updating the article for you. At [Name of your company], we have experienced significant improvements by regularly updating the content on our blog.
Would you be interested in exploring this opportunity?
Best regards,
[Your Name]
Follow-Up Email Templates for Guest Posts
Regularly following up with your target sites is crucial in email outreach campaigns to increase the chances of receiving a positive response.
To assist you in this process, here are some templates that can be utilized for your guest post-follow-up emails.
Template #11: Any Updates on [Guest post Email Title]
Hello [Name],
I wanted to follow up on the guest post pitch I sent last week. Considering your busy schedule, I understand if it may have slipped through the cracks, so I thought I’d send a quick reminder.
Thank you for your time.
Best regards,
[Your Name]
Template #12: Quick Follow-up on [Guest Pitch Email Title]
Dear [Name],
I hope you’re doing well amidst your busy schedule. I wanted to reach out and provide a quick follow-up on my previous email in case you missed it.
Thanks,
[Your Name]
Template #13: What were your thought on [ Guest Pitch Email Title]
Hello [First Name],
I hope all is well. I wanted to follow up regarding the guest post pitch I sent a couple of weeks ago. I haven’t received a response yet and was curious to know your thoughts on the proposal. If you’re still interested or have any questions, please don’t hesitate to reach out.
Thank you for your time.
Best regards,
[Your Name]
Email Templates Once Your Guest Post is Published
Sending a thank you email when your guest post gets published is an important part of any email outreach campaign.
It demonstrates your professionalism and appreciation for their support and collaboration throughout the process and reinforces a positive relationship.
Additionally, it helps build goodwill, encourages future collaborations, and shows that you value the platform provided to share your insights and expertise.
Template #14: Appreciation for Publishing My Guest Post Article
Dear [Name],
I wanted to express my sincere appreciation for publishing my guest post on your platform. I am delighted to see that it was well-received by your audience. I shared the post on my social media accounts, and the response has been overwhelmingly positive.
Here are the links to my social media posts:
[Links to social media posts]
Once again, thank you for the opportunity to contribute to your platform. I am grateful for your support and look forward to potential future collaborations.
Best regards,
[Your Name]
Template #15: Thank You [Website owner’s name]
Hey [Name]
Thank you for providing the opportunity to collaborate with you and for publishing my first guest post on your platform.
I am confident that our partnership will bring mutual benefits to both our brands. If any of your readers have questions or comments about the post, I would be more than happy to engage with them and provide further insights in the comment section.
I am genuinely excited about the prospect of writing for your website again in the future.
Thank you once again for your support.
Cheers,
[Your Name]
Best Practices For An Impactful Guest Blogging
Creating a guest post that stands out and engages readers involves careful structuring and thoughtful content. Here’s a breakdown of the essential components of a successful guest post:
Headline/Title
- Be clear and concise: Ensure your headline reflects the content of your post well.
Tip: Avoid vague or overly complex titles. - Use numbers and lists: Headlines with numbers (e.g., “10 Tips for…”) tend to gain more visits.
- Incorporate keywords: Don’t forget to include relevant keywords to help with SEO and to make your headline more discoverable.
Introduction
- Start with a hook: Use an intriguing fact, a question, or an interesting anecdote to grab the reader’s attention.
- Set the scene: Outline the problem or topic at hand to provide context for the post.
- State your purpose: Clearly explain what the post will cover and what readers will learn by the end.
Body Content
- Subheadings: Break up content (e.g., “Strategy 1: Optimize Keywords”).
- Bullet Points: Highlight key information.
- Visuals: Mention included images or infographics.
Ready to Elevate Your Guest Post Pitch Campaigns to the Next Level?
If you’re finding that your email outreach campaigns are not producing the desired results, it’s worth considering that the issue may lie within your outreach message.
Hopefully, these guest post email templates can help you turn the situation around and achieve increased traffic, backlinks, and other benefits. Additionally, if you’re looking to enhance your link-building strategy, you can reach out to a reliable white-label service company that offers guest posting services and other link-building solutions.
FAQs
1. What is a guest post pitch?
A guest post pitch involves reaching out to a website owner and requesting permission to contribute a guest post to their site, often including backlinks to your own website. The primary objective is to enhance visibility, increase website traffic, and boost overall rankings.
2. How do I do a guest post outreach?
To conduct a guest post outreach effectively, start by researching websites within your niche that welcome guest posts. Tailor your outreach message to each site, highlighting your expertise and the value you can provide to their audience. Personalize your emails by addressing the recipient by name and explaining why you admire their site.
Show genuine interest in their site and offer to adhere to their guidelines. Follow up politely if you don’t receive a response. Remember to maintain a professional and respectful tone throughout the outreach process.
Last Updated on June 13, 2024 by Gaby
