Niche Edits: Vendor Market Report

In this article, we get niche edit links from several niche edit vendors to assess their quality and determine whether they are worth the investment.

Read on to discover our findings and thoughts on the same.

What Are Niche Edits in Link Building?🧩

A niche edit is simply an addition to an existing piece of content with intent. Niche edits are placed on aged articles on a website that is authoritative, relevant, and matches the content of the article.

These links can be very beneficial when you’re planning and growing niches on existing sites or new ones.

Did we invent the concept of niche edits? No. But did we coin the term ‘niche edits’ that boosted the sales of the original inventor and the sales of everyone else who started using it to sell their backlinks? Yes.

“Niche edits” is a term we created to distinguish ourselves from the old, ineffective SEO practices of the past. Back then, people relied on building massive pyramids of 300,000 backlinks and paying for posts on private blog networks (PBNs), not realizing they were just creating spammy link farms.

How do Niche Edits Work?⚙️

Businesses use niche edits as a smart and effective way to improve their website’s SEO. Here’s how they work:

1. Find Relevant Websites: First, we look for existing articles and blog posts on other websites that are relevant to your niche or industry.
2. Request a Link: We then use our industry-leading outreach method to contact site owners and ask if they can add a link to your site within their content. This link is usually added to a keyword or phrase that matches your business.
3. Get Approved and Placed: Once the website owner agrees, they place your link onto their existing content. Get this: The link has already been indexed, ranks in many cases, probably already has backlinks pointing to it, and hence gets many site visits. AKA, we’ll get you links on pages that Google already loves. This way, your website benefits from the authority and traffic of an already-established article.
4. Boost Your Visibility: Finally, these quality backlinks help improve your website’s search engine positioning, making it more likely for people to find you when they search for related topics.

By using link insertions, you gain valuable, contextually relevant backlinks without creating new content from scratch. It’s a cost-effective way to enhance your online presence and drive more traffic to your site.

Do Niche Edit Backlinks Help in SEO?📈

Quality niche edits work as well as any search optimization strategy you use. However, you can never be too sure. They can still help you make massive improvements in your online performance because they are a simple and affordable strategy. Whether they work for you or not, they’re definitely worth it.

You can increase your chances of a successful link insertion strategy by focusing on three main aspects:

Relevance

You can’t expect your link to perform well if it’s placed in a highly irrelevant context or on irrelevant web pages. The more relevant the website or page, the better its chance of performing well.

But you also have to get the link placement right, instead of getting a link in the footer or sidebar, which isn’t going to get you much engagement or visibility.

Authority

Pretty obvious, but the more authority the linking site has, the better it is for your link building. Authority is often gauged using benchmark indicators like Domain Rating (by Ahrefs) or Domain Authority (by Moz).

You know the link is of high quality when it has a good Domain Rating or Authority.

When your website is mentioned in such reputable sources, it sends a positive signal to Google about its credibility and relevance.

This can boost your site’s authority in Google’s eyes, potentially leading to higher placement for relevant keywords.

Analysis

Although a referring domain may have the required relevance and authority, it doesn’t hurt to inspect to be sure. Here’s how you can do it:

• Manual Inspection: When assessing a website, focus on key areas like recent articles, the homepage, contact page, and footer. Consider questions like: Are all articles guest posts? Does the site look like a Private Blog Network (PBN) or link farm? If you’re unsure about these terms, it’s best to outsource the task to a trusted link building expert.

• Software Check: After a manual check, use tools like software resources to spot red flags on a website. Gauge the site’s credibility using the following indicators.
  

1. Traffic: Use Ahrefs to check if the site gets organic traffic. Consistent or increasing traffic is good, but very low or suddenly dropped traffic suggests issues like penalties.
2. Site History: Site history helps you understand the reliability and potential risks associated with the site. For example, a high domain authority but poor content and low traffic might indicate it was repurposed by marketers for link farming.

Since you now understand how niche edits live up to their hype, let’s evaluate the different niche edit sellers in the market.

Niche Edits vs. Guest Posts⚖️

Niche edits and guest posts are both strategic ways to build links. They have the same end goal: finding quality link opportunities. The difference lies in the approach to getting these links. 

Niche edits offer the advantage of adding a link to an existing page on a third-party website. This means you don’t have to create new content because you add a link to a page that’s already published.

Guest posting, on the other hand, requires a bit more effort to craft relevant content for the webmaster’s site.

A Reddit user has pointed out the pros of resorting to niche edits services over guest posts:

SEO Tip #64. Niche Edits > Guest Posts
byu/DrJigsaw inseogrowth

Hence, niche edits require less resource investment compared to guest posts.

If you’re still curious about how niche edits stack up against guest posts, check out this detailed comparison to see which one might be the better fit for your strategy.

Are Niche Edits Truly White Hat?🎩

Any search optimization practice can turn unethical if it’s done in a manner that violates guidelines or manipulates search engine results unfairly.

Obtaining niche backlinks in a white hat manner requires time and dedication. Hence, link acquisition companies charge a fee for their service.

Ultimately, the ethicality of these links depends on the intent behind them and how they are implemented.

You can consider your links white hat if they are relevant, have the consent of the webmaster, and are not added solely to manipulate search rankings.

Niche Edit Service Providers – KPIs📊

There are countless niche edit sellers in the market, so how do you know which ones are worth your money? We analyzed links from our competitors—the big fish and the smaller, more centralized agencies.

Our goal was clear: To assess the quality and effectiveness of these links in driving organic traffic and enhancing search optimization strategies using several important indicators.

Here’s a list of the key performance indicators we used.

Domain Rating

Domain Rating (DR) is an indicator developed by Ahrefs that helps in evaluating the strength of a website’s backlink profile. It is a logarithmic scale from 0 to 100, with higher scores indicating a stronger and more authoritative domain.

Links from high DR sites are generally more impactful in improving your search engine positioning. This signals that your site is trusted by other authoritative sources.

Prioritize quality over quantity when it comes to building links. It’s better to have a few high-quality links from high DR sites than many low-quality links from low DR sites.

Getting links from high DR sites is also a way to build or maintain authority over time, providing long-term benefits to your site’s online visibility.

Traffic

Websites with high traffic are often considered more authoritative and credible. A link from a high-traffic site indicates that the site is trusted by users and Google, which can positively impact your site’s search optimization.

High traffic often correlates with better user engagement indicators such as lower bounce rates and longer session durations. These measurements suggest that the content is relevant and valuable to users, enhancing the quality of the link.

The higher the traffic on the referring domain, the better the referral traffic on yours.

Price

Although it shouldn’t be the only criterion, the price can be an indicator of other KPIs (key performance indicators) like the quality of the links. Focus on high quality links with high DR, traffic, and editorial standards.

Sites that have built authority and improved their DR over time typically charge more for niche edits. These higher prices may reflect better content creation and placement practices.

Turnaround Time (TAT)

A shorter turnaround time indicates that the provider is efficient and responsive. This can be very effective for time-sensitive campaigns expecting quicker results.

A quick turnaround simply means the provider has enough resources and a well-organized system for handling niche edits, showing that they run a strong and efficient operation.

A quick turnaround is a good sign, but cannot compromise on quality. The site should be relevant and credible, the link and anchor text should fit well in a contextual manner. So, while speed matters, it’s very important to monitor the quality of the curated links.

Now that you understand some of the different measurements used to analyze the quality of the links, let’s look at the different niche edit vendors and what they offer.

Comparing the Different Niche Edit Service Providers🆚

Search optimization requires considerable time, money, and resources. Most businesses rely on link acquisition services to do the digital work for them.

These seasoned professionals have a wide network of websites, bloggers, and influencers and have the expertise to identify high-quality link acquisition opportunities.

Hence, you can rely on them for good quality links. However, this can be an expensive affair and take a long time.

In the next section, we compare the prices and turnaround time (TAT) of the best niche edit vendors to help you decide which ones are the best in the game. Here’s what we found after extensive research and analysis.

FatJoe

FatJoe is a well-established digital marketing service provider that offers a range of solutions to enhance online visibility.

With years of experience in the industry, FatJoe has earned a reputation for delivering effective niche edits services to businesses of all sizes by reaching out to website owners for link placements.

We’ve delved into an exclusive article shedding light on customer reviews concerning the subpar link quality of FatJoe.

Here’s an analysis of the different niche edit links we obtained from FatJoe.

As seen in the image above, the links are decent, with DR ranging from mid-tier to platinum. Based on the prices below, you need to pay above 100 dollars to even get a mid-tier (DR 20) link.

The turnaround time (TAT) for these links is 14 days, which means that you need to wait two weeks before seeing any results or benefits from your investment. For a time-sensitive campaign, this could be a challenge.

Overall, the price point offered by FatJoe is high, and the TAT is average.

Indexsy

Indexsy is a digital marketing agency specializing in boosting organic traffic using search optimization and marketing tactics. When it comes to niche edits, Indexsy claims to deliver with precision and expertise, ensuring your website gains valuable and contextually relevant backlinks.

Here’s an analysis of the different niche edit links we obtained from Indexsy.

Although the links were decent, some of them had 0 traffic, which implied a lack of visitors on the respective pages. This is concerning since niche edits placed on sites with high DR should ideally have regular visitors.

Indexsy is at a lower price point compared to other vendors, but their TAT is rather high: 1-5 weeks. Such a long delay in seeing results can significantly slow your SEO progress.

Contentellect

Contentellect is a digital marketing service that stands out for its comprehensive approach to link acquisition and content marketing.

Here’s an analysis of the different niche edit links we obtained from Contentellect.

Although they have a decent link quality, they are priced at a higher price point with a higher TAT for bigger campaigns.

If you’re a small business or operating with limited resources, spending a large amount on niche edits may not be feasible in the long run.

And longer turnaround times mean it takes longer for your links to go live and start contributing to link acquisition efforts. This delay in seeing results can be frustrating, especially when you’re eager to improve your website’s search engine positioning and visibility.

SEOlutions

SEOlutions is a leading provider of niche edit services. They focus on elevating website visibility and authority through strategically placing links and offer a range of solutions designed to meet each client’s unique needs.

Here’s an analysis of the different niche edit links we obtained from them.

Although most of their links looked decent, one of the links was a community site.
A community site is a website or online platform where users can interact with each other, share information, and participate in discussions around different topics.

Community sites not only cover a wide range of topics that may not always be directly relevant to your site’s content but also rely on user-generated content, which can vary in quality and relevance. Hence, there may be a higher risk of spam or low-quality content.

Their niche edit services start at a slightly higher price point compared to other sellers with a TAT of 2 weeks.

SEO Butler

SEO Butler is a digital marketing agency known for its full range of digital marketing services that boost online visibility and help businesses grow naturally.

Their holistic approach ensures that every aspect of your search optimization strategy is covered, maximizing your website’s potential for success.

Here’s an analysis of the different niche edit links we obtained from them.

They have decent quality links from good domains, with services starting at $149/ link a TAT of 15 days. This could be a slightly higher budget for smaller businesses with limited resources.

Outreach Crayon

Outreach Crayon is a team of digital marketing experts who specialize in outreach and services to take your website to new heights.

Here’s an analysis of the niche edit example links we obtained from Outreach Crayon.

The quality of the links and KPIs were found to be good. They offer services ranging from $60 to $250.

However, for the more comprehensive link placement packages, the turnaround time is relatively long, spanning 4 to 6 weeks.

A lengthy TAT means delayed results and ROI. It postpones potential revenue gains, which can strain cash flow, especially for small businesses.

Link Fire SEO

Link Fire SEO is a digital marketing service specializing in building high-quality backlinks to improve a website’s visibility.

They tailor their link-building strategies to meet the specific needs of each client, ensuring that the links are relevant to the industry and target audience.

Here’s an analysis of the niche edit example links we obtained from them.

Although these links and metrics are decent, it was highlighted that the quality and quantity of the service provided depend on the level of tier or package selected.

They have a long list of pricing that starts from $11 for tester links to bulk buys ranging from $275 to $3773.

TAT is said to take 2-4 weeks, depending on the niche, volume, and responses.

SEO.co

SEO.co offers a wide range of search optimization services, including on-page optimization, off-page optimization, technical, local, and enterprise search optimization. Their goal is to improve clients’ Google rankings, add value, and increase traffic.

Here’s an analysis of the niche edit example links we obtained from them.

They had decent links and metrics but were priced higher than the average niche edit vendor. Prices ranged from $300 to $500, depending on the niche, and the TAT was 1-2 weeks.

Such a pricing option can constrain smaller businesses’ budgets. The high cost of these services increases the overall cost per acquisition.

With a limited budget, they might only afford a few links, which won’t be enough to noticeably improve their search engine positioning.

LinkBuilder.io

LinkBuilder.io focuses on creating high-quality backlinks to improve clients’ search engine rankings. Their strategies are designed to increase website authority and visibility in search engine results pages (SERPs).

LinkBuilder.io had high-quality links with good metrics, but it charged very high prices and had a TAT of about a month for all the links to be completed.

Clients will need to invest a significant amount to get high-quality links and wait longer to see positive results.

Outreach Monks

Outreach Monks offers strategic and sustainable link acquisition solutions to businesses and agencies worldwide. They help brands worldwide experience increased search engine rankings and traffic.

Here’s an analysis of the niche edit example links we obtained.

The links and metrics are of good quality, and prices start from $79 to $449, depending on DR, with a TAT of 2 weeks.

Big Fat Links

Big Fat Links are a dynamic team of passionate individuals who excel in helping businesses dominate the digital landscape through powerful search optimization strategies.

Here’s an analysis of the niche edit example link we obtained from Big Fat Links.

Link quality is decent; however, TAT is longer, spanning three weeks, which could delay link building progress.