Best b2c SEO Techniques

5 Best b2c SEO Techniques Your Company Should Follow in 2024

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Every day new comapnies emerge and shoot for the top when it comes to search results. Today, the market has become very competitive and reaching the top is not an easy task. However, with the help of proper SEO tools, you can increase the reach of your business, increase the organic traffic for your website, and improve your search rankings on the SERPs.

Now, whether you’re a seasoned pro or a newbie in the digital marketing game, these five b2c SEO best practices are your way to success in this ever-changing online business world.

What’s a b2c company?

For some of you, corporate jargons be like –

b2c company

Don’t worry, for the purpose of this article, you only need to know b2c, which stands for business to consumer.

Business-to-customer companies (b2c), deal directly with customers. There are no middle men. These companies focus mainly on marketing and branding since they directly aim towards the customers.

The need for good marketing strategies gives rise to the need for b2c seo services.

Some of the well known b2c brands for:

Retail & E-commerce:

• Amazon
• Walmart
• Target
• Alibaba
• eBay

Technology & Electronics:

• Apple
• Samsung
• Sony
• Dell
• HP

Fashion & Apparel:

• Nike
• Adidas
• Zara
• H&M
• Levi’s

Food & Beverage:

• Coca-Cola
• McDonald’s
• Starbucks
• PepsiCo
• Nestlé

Personal Care & Beauty:

• Procter & Gamble (P&G)
• L’Oréal
• Unilever
• Johnson & Johnson

Automotive:

• Toyota
• BMW
• Ford
• Honda
• Mercedes-Benz

Travel & Hospitality:

• Airbnb
• Expedia
• Marriott International
• Hilton

Entertainment & Media:

• Netflix
• Spotify
• Electronic Arts (EA)
• Warner Bros.
• Sony Pictures

SEO and Companies

It doesn’t matter what type of company you own or run. All of them require SEO to drive more sales, increase reach, and establish presence (online and offline).

Yes, there might be slight differences in the way you approach SEO for different companies, but the tactics more or less stay the same.

Take a fintech company and a b2c company for example.

Both operate in completely different sectors. But, when it comes to SEO, both of them have to –

• perform keyword research
• do backlinking or link building
• do technical SEO, and more.

The difference comes in the way or scale that these techniques are implemented.

SEO Practices For b2c Companies

You might be wondering if you need a dedicated team of SEO specialists for this job. I’d say it’s ideal to have a team dedicated to SEO, but that requires time and money. If you come short in any one of those (or even both of those), hiring an external agency to do it for you is your best option.

Tracking progress is very important in order to understand whether the tactics are working or not, then it becomes easier to get to the cause. In order to all this, you need a dedicated team, or at the least, an external agency.

Give The People Quality Content

When you make content, it should be created with your target audience in mind.

How are they going to benefit from it? Will they understand what you wrote? Will they be able to follow? If your content can answer these and more questions, then you have a quality content at your hand.

Now, what separates a mediocre content from a quality content?

There are several separating factors –

1. Ease of reading – I know, some of us like to write complex sentences to convey the simplest of messages, but trust me, Google says the other way. According to Google analytics, simple and easy to understand sentences are your best friend. An argument can be made that there are other search engines apart from Google, but Google occupies most of the market share, and by extension, there are more users.

2. High quality images – Refrain from using low-quality, blurry images. There are many websites that provide high quality images for free. And by high quality images, I don’t mean you just grab any random image you come across. Images should convey a message, or help in conveying the message.

3. Implementing E.E.A.T – To implement EEAT signals in your article, focus on thorough research, establish author credentials, use data and expert quotes, avoid misleading information, write transparently, create a user-friendly design, engage with your audience, optimize for SEO, and acquire quality backlinks. These steps enhance credibility, authority, and trustworthiness, boosting reader engagement.

4. Don’t Spam Keywords – For every topic, there are particular set of keywords. These keywords are searches that users input in the search box. When you are writing an article, you have to make use of the keywords, but not use to so much that the content loses its meaning or doesn’t make any sense at all. You’ll have to find the perfect balance between using keywords and writing readable content.

Long-form Content

For a long time, people have believed that making their content short and to-the-point results in better ranking as compared to the content that is more detailed and is much lengthier comparatively. They couldn’t have been more wrong.

Long-form Content

Caption: Bar graph depicting the ranking of contents that have increasingly more words. Source: sweor.com

The more details you put into your content, the better. Typically, the word limit is around 2700+ words for companies that offer products or services. This is due to the fact that when you are writing a content about your product, more detail will result in more reach.

A lengthy, quality content also acts as an excellent proof of credible source. This will help you earn backlinks because users will then use your cotnent in their websites. As this number increases, your domain authority will also increase.

So, when you write a content, make sure that you research every little detail about the topic. And be careful, do not write fluff just to fill up the word limit. Whatever you write, should convey your message.

Optimizing Meta Title and Meta Description

Optimizing Meta Title and Meta Description

Caption: The searches show the meta title first, and then display the meta description. Source: Chrome

When writing a title, you have to make sure that the keyword for your topic is used as is if it’s short, and in some kind of variation if it’s long.

For example: if they keyword is ‘b2c SEO‘, then you can use it in the title without any changes, but if the keyword is ‘best chrome video downloaders’, you cannot just use it as is in your title. You have to find a suitable title that’s catchy and also contains the keyword.

Titles are the very first thing that users see or interact with, so it is of utmost importance that you make it attention grabbing. Regardless of the tool you use to write your content, when it comes to title, there is a character limit. You have to stay under this limit to keep your chances of getting ranked high.

Meta description is the text you see right below the title. It gives a brief introduction to what the content is about.

Similar to the title, there is a character limit when writing the description, which is 160 characters. Some tools allow you to use 180 characters and some only 145,  but the average is around 160.

The purpose of the title and description is to provide a clear and concise summary of what the content is about to the users on the internet. So, your goal is to make the title and description as interesting and catchy as you can. That being said, this doesn’t mean you can use false information or made up information in the title.

Link Building

The good old ‘vote’ of trust.

The process of acquiring hyperlinks from other websites to your own, is called link building. The focus should be on acquiring quality backlinks through reputable and trusted websites instead of getting spammy, low-quality links.

I’ve always had a gripe with link building when it comes to SEO.

The thing is, instead of running around trying to get backlinks from other websites, one should instead focus on creating quality content that ranks. If you follow the steps from previous sections, you don’t need to go around asking a bunch of websites to provide hyperlink.

But, sometimes a content, no matter how good or well written, doesn’t rank.

This is the only time I feel building backlinks is relevant. But when it comes to companies that are b2c, I feel link building plays an important part as a way of building trust and reliability amongst the peers instead of SEO. I say this because when link building, you do outreach, where you reach out to other website owners, bloggers, journalists, and influencers.

Constantly Making The User Experience Better

When clicking on a link, you don’t want to see –

Constantly Making The User Experience Better

Caption: 404 page not found error. Source: Lifewire.

Or a page that has no proper headers, or the page that takes too long to load, or is not optimized for tablets or phones.

These are some of the things you, as a business owner dipping their toes in SEO should lookout for. If users are having trouble loading your website, or say the images to your products are not loading, it means that there wasn’t much attention paid towards page optimization, which is one of the major points when it comes to user experience.

You don’t need to go too technical for this, just hire someone to optimize your page and constantly monitor its performance.

When you keep your website user friendly and easy to navigate, it makes for a good experience overall.

Summing It All Up

So, these five are the best b2c seo strategies to follow when looking to strengthen your SEO tactics.

As I mentioned earlier, if you have the resources, the best way to go about this is setting up a dedicated team of SEOs, or at the very least outsource your SEO to external agencies. This way, you can focus on your business and the team you hired can take care of the content marketing strategy, employ the best SEO strategies for b2c companies.

Having a team or agency work use SEO optimization allows for you to focus on other aspects of the company.

You can also improve your SEO with other strategies like employing local SEO, doing on-page SEO, using long-tail keywords, and checking hte

FAQs

What is b2b in SEO?

B2B SEO, or Business-to-Business Search Engine Optimization, optimizes websites to engage other businesses through search engines. It involves thorough keyword research, content marketing, on-page and technical optimization, link building, and analytics monitoring. The main goal is to generate leads and increase visibility within the B2B market. By tailoring strategies to address the unique needs of B2B audiences, companies can effectively connect with potential clients, foster growth, and establish authority within their industry. This targeted approach ensures businesses can reach their B2B customers effectively and efficiently through search engine channels.

What is b2c marketing?

B2C marketing, or Business-to-Consumer marketing, focuses on promoting products and services directly to individual consumers. In B2C marketing, companies aim to attract and persuade individual customers to purchase their offerings through various channels such as advertising, social media, email marketing, and retail outlets. The strategies employed in B2C marketing often emphasize brand awareness, emotional appeals, and creating a seamless shopping experience to capture the attention and loyalty of consumers. Unlike B2B marketing, which targets businesses, B2C marketing is geared towards meeting the needs and preferences of individual consumers in the general marketplace.

What is b2c SEO?

B2C SEO, or Business-to-Consumer Search Engine Optimization, refers to optimizing websites to attract and engage individual consumers through search engines. This specialized form of SEO focuses on strategies and tactics tailored to meet the needs and preferences of consumers in the general marketplace. B2C SEO typically involves keyword research, content creation, on-page optimization, technical SEO, link building, and analytics monitoring, aiming to improve visibility in search engine results and drive organic traffic to B2C websites. The ultimate goal of B2C SEO is to increase brand awareness, website traffic, and generate leads or sales from individual consumers.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

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