How To Ask For Backlinks: No Sweat Strategies

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Backlinks are one of the best attributes for your SEO efforts. Google’s algorithm considers them valuable in recognizing your site and ranking it highly. However, getting a backlink is no easy task. 

This article will tell you how to get links without messing up your strategies and how to stand out from your competitors. 

 Insights From the Article

• Backlinks, incoming links from one site to another, validate your site for Google, build credibility, and attract referral traffic to your site.

• Strategies include leveraging platforms like Qwoted, converting unlinked mentions into inbound links, guest posting, building relationships with bloggers and influencers, and analyzing competitors’ backlink strategies.

• Buying inbound links can be risky and may result in negative consequences on SEO efforts; however, hiring agencies or professionals can be a safer and more effective option for link building.

What Are Backlinks?

Backlinks are incoming links from one site to another. They help you build credibility in your niche and attract referral traffic to your site. Essentially, they validate your site in the eyes of Google.

Why Are Backlinks Important?

Backlinks are important to boost your ranking in Google search. Here’s how it helps.

Importance of backlinks. 

Importance of backlinks.

  1. Improved Visibility: Search engines like Google use backlinks as a signal of trust and authority. Websites with a higher number of quality inbound links tend to rank higher in search engine results pages (SERPs), leading to increased visibility and organic traffic.
  2. Increased Credibility: Backlinks from reputable and relevant websites indicate to Google that your piece of content is valuable and trustworthy. This helps to establish your website’s credibility and authority within your niche.
  3. Enhanced Indexing: Google bots discover new web pages through inbound links. When a reputable website links to your content, it can help Google crawl and index your pages more effectively, leading to better visibility in search results.
  4. Referral Traffic: Backlinks can also drive direct referral traffic to your website. When users click on an inbound link from another site, they are directed to your website, potentially increasing your site’s audience and engagement.

Now, let’s understand how to get these inbound links without damaging your brand’s reputation.

How To Ask For Backlinks Without Begging?

Building links will take a while, and it’s a constant process. However, although time-consuming, if done well, it will be worth the wait. Let’s look at how you can do that.

Help A Reporter Out (HARO)

Just kidding.

HARO is outdated as hell. It’s oversaturated and hard to stand out on a platform like HARO, but there are alternatives that are less outdated and more effective compared to HARO.

One such alternative is Qwoted, a platform designed to connect journalists with expert sources for their stories. It allows journalists to submit requests for expert commentary, data, or interviews on specific topics, and experts can respond to these requests to offer their insights.

What I like about Qwoted is that it has a clean and intuitive interface and does a great job of filtering AI and ghostwritten content.

 If your response is selected for inclusion in a media article, your website or online profile may be cited, resulting in a backlink.

Convert Unlinked Mentions Into Backlinks

It’s pretty common for websites to talk about another website without actually putting a link to your website. So, there might be a bunch of sites mentioning your business without actually linking back to yours.

Missing out on those links means missing out on potential inbound links.

Unlinked mentions

Unlinked mention of an agency.

Here’s how you can track your brand mentions using SEMrush:

  • Monitor your brand mentions with SEMrush’s Brand Monitoring Tool (Available on a free trial).
  •  Use Ahrefs’ Content Explorer to find unlinked mentions.
  • Contact writers who’ve positively mentioned your brand and request backlinks.

Brand mentions can be easier to convert to a backlink than a traditional link building strategy because the website owner or webmaster already thinks your brand is worthy of a mention.

Guest Posting

Another method of acquiring backlinks for your website is to submit guest posts to established online platforms with significant organic traffic and high domain authority.

Many authoritative websites have a ‘Write for Us’ section or offer contributor accounts where individuals can submit posts for potential inclusion. Within these posts, you have the opportunity to link back to your website, either within the content or in the author bio section.

To find websites that accept guest contributions, conduct a Google search using your target topic keyword followed by phrases like ‘write for us,’ ‘guest article, or ‘contributor.

For instance, you could search for ‘digital marketing + guest article’ to refine your results.

If you’re unsure about where to begin, consider these tips to increase your chances of having your guest posts accepted:

  1. Ensure your content is original and of high quality.
  2. Showcase your expertise by backlinking to your previously published articles.
  3. Provide testimonials to demonstrate your credibility as a writer.
  4. Persistence is key; don’t be discouraged by rejections, and continue to submit pitches to different websites.

Build A Relationship

People have no reason to link to your site, especially if they don’t know you. Leverage social media to build and cultivate relationships.

Reply, comment, tag, or even repost their content to help them get familiar with your brand. Most importantly, don’t see your networking efforts as a business opportunity. See it as the beginning of a new friendship.

When you’re commenting, try to contribute something valuable or offer a fresh viewpoint rather than just saying generic things like ‘good post or ‘I agree. 

Tip: Keep up with other upcoming bloggers in the industry because you never know who will make it big and make your connection valuable. 

Offer Something in Return

Once you’ve connected with bloggers and influencers, make sure your relationship isn’t one-dimensional. Propose a business collaboration that is beneficial for both parties.

While a backlink is valuable, many new blogs lack the significant traffic or domain authority needed to make the backlink truly valuable. There are other ways you can make your collaboration worthwhile.

  • Finding broken links and suggesting new content to replace them.
  • Offering a free copy of your product for review.
  • Offer a guest article in exchange for a link.

Keep an Eye on Your Competitors

If you’ve been in marketing for a while, chances are you’ve made studying your competitors a regular part of your game plan. But. are you also keeping an eye on their backlinks?

Better late than never.

What you can learn from competitors.

What you can learn from competitors. Source: Faster Capital.

Digging into your competitors’ backlinks can offer valuable insights into how to effectively build links to your own site. You’ll discover which sites are worth reaching out to for backlinks and even find posts from your competitors that are already linked to by your target sites.

Here are some simple ways to analyze your competitors’ backlink strategies:

  1. Use SEO tools like SEMrush to get a comprehensive view of any site’s backlink profile.
  2. Identify sites you can also connect with and look for opportunities to piggyback on your competitors’ resource page links.
  3. Subscribe to their newsletters to stay in the loop about the strategies they’re implementing.
  4. Follow them on social media to catch any link building tactics they might be sharing.

Create Original and High-Quality Content

You need to create unique and useful content to earn links naturally. However, it is super hard.

Your content shouldn’t just mirror what your competitors are doing. It needs to offer something unique, grounded in Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).

Quality content

How to write quality content.

Your content must provide value and be so useful that people not only gain value from it but also give you a backlink without asking for it. 

Content that usually earns backlinks to your website are:

  • Industry surveys.
  • Tools.
  • Experimental analysis.
  • Case studies.

Business owners and blog editors often strive to maintain the quality and relevance of their outbound links. Therefore, ensure that the content you submit is of exceptional quality and distinctiveness, making it compelling for others to reference.

Ditch The VIPs

Hear me out. Getting acknowledged by an A-lister is impossible unless you’re one yourself. Hoping for visibility from them is most likely going to be unsuccessful.

So why waste time on it? The top blogs regularly receive many such requests from newbies. They have no reason to notice you among the crowd. 

The smaller, newer blogs are the ones you want to go after because it’s easier to get a request across to them than the bigger bloggers.

blog niches

Identifying good blog niches.

What’s more, the smaller blogs often have a stronger impact on your audience because they have a more engaged and niche audience.

While they may not have the same reach as larger blogs, their audience is often more loyal and trusting. This means that when a smaller blog recommends a product or service, its audience is more likely to pay attention and act upon that recommendation.

Hence, despite receiving fewer requests and having a smaller reach, smaller blogs can be highly effective influencers for reaching specific target demographics.

How to Ask for a Backlink – Best Practices

Here are a few things to keep in mind while building inbound links.

Maintain Professionalism

Don’t make your emails generic and formal. Keep it personal. Before hitting send, take a moment to double-check for any typos or mistakes. Blogger outreach tools can save you a lot of time and effort during outreach, but be sure to customize it to add a personal touch. 

Avoid Spamming

If someone says they won’t write a review or isn’t interested in your product, it’s best to respect their decision and not keep bombarding them with emails. It can do more damage than repair. 

Sending repeated emails can be annoying and a waste of time. It’s important to understand that once someone declines, it’s best to move on.

Moreover, sending unsolicited emails can actually break laws, such as the CAN-SPAM Act in the U.S. or the GDPR in the European Union.

Sending occasional emails with updates or important news is okay, but it’s important not to flood someone’s inbox with weekly updates unless they’ve specifically asked for them. Similarly, sending mass emails to multiple sites at once isn’t the best approach either.

Flattery Helps

If you appreciate a blogger’s writing style, website layout, audience engagement, or content, don’t hesitate to express your appreciation. Sharing a compliment is always a nice gesture.

Take a look at their recent articles and let them know which ones you enjoyed the most. If you’re going to compliment them, make sure it’s genuine and not just a way to lead into a request.

If you send an email praising their work and then immediately follow up with a favor request after they respond, it might come across as insincere and pushy.

This not only irritates the recipient but also undermines the goodwill you initially established with your compliment. It gives the impression that your praise was merely a means to an end, which can leave a negative impression on the blogger.

Outreach Email Templates – How To Get Backlinks To Your Website Via Email

Once you’ve done your research and know whom to contact, it’s time for outreach. The most common form of outreach is via email—get the email address of the preferred point of contact and get started. 

Make sure to only contact websites where your resource would actually come in use and be sincere in your efforts. 

Here are simple templates that you can use for different purposes.

Product Review/Mention

Hey there,

I came across your recent post about [topic], and I must say, you raised some really insightful points. Your perspective on [whatever part stood out to you] resonated with me. If you have a moment, I’d love for you to check out [your product]. I believe it could offer value to your audience. Thanks!

I’ve been following your blog for quite some time now (you might recognize me from some of the comments I’ve left), and I wanted to share news about my latest project, [project name/link], with you. I’m hoping to spread the word about it and would truly appreciate any support you can offer, whether it’s through your blog or elsewhere. Thanks a bunch!

Your recent post on [topic] got me thinking about a similar discussion I came across on [blog name]. As it happens, my company, [company name], specializes in that very topic. I thought your readers might enjoy a review if you had a moment to spare. If you’re interested, here’s a link to our media page: [link]. Feel free to reach out if you need more details or assistance.

Many thanks!

Remember to keep it short, to the point, and personalized. Bloggers don’t have the time to read long emails, so the more concise your email is, the more they’ll pay attention to it. 

Broken Link Replacement Template

Hey [name of contact],

I came across your blog post, [title of blog post], and I just had to say I am impressed!

Your post really resonated with me, especially [insert relevant point]. But I noticed there was a link to [another website] that seems to be dead now.

I recently wrote an article on the same topic titled [title – include a link], delving into [briefly describe the main points of your article]. I believe it could serve as a valuable resource for your readers and help fill in the gap left by the broken link.

Either way, thanks for sharing such an awesome article on [topic]! Looking forward to more.

Link Suggestion

Hey [contact at company]!

I stumbled upon your blog post, [title of blog post], while digging into [topic], and I was really impressed by the key points you highlighted, especially [include specific example].

I recently crafted an article that delves into [element from the article], and I noticed there weren’t any relevant links to offer your readers more depth.

My piece, titled [title – include a link], touches upon [main ideas from the article to provide them more context].

I thought it might be valuable to mention in your post. Either way, just wanted to express my appreciation for sharing such an awesome piece on [topic]! Can’t wait to see what else you have in store.

Outreach via email is hard, and you may get one or no inbound links out of every 20-30 emails you send. However, you never know the results it can bring you. It can help you build relationships in the industry that can give you more than just incoming links.

Buying Backlinks – Worth the Risk?

Buying backlinks can be risky and can have dire consequences on your SEO efforts. Still, many people manage to do it and get away with it unscathed.

Here are some tips to keep in mind while buying backlinks:

  • Never buy backlinks from shady, spammy emails.
Shady email trying to sell backlinks.

Shady email trying to sell backlinks.

  • Here’s a tip: if you’re buying backlinks, buy them from websites that aren’t selling them. For instance, guest posting on authoritative sites comes with a fee, but at least they’re worth trusting. You could also sponsor an event or conference to get worthy incoming links from their site.

Building Backlinks by Hiring an Agency

There’s another way to get incoming links safely and effectively: you can hire agencies or freelancers to build them for you.

buying links

Link Buying.

Guest posting, skyscraper technique, partnerships, niche edits and link exchanges—professionals can handle all of these tasks for you. When you hire the right people, they’ll avoid risky tactics and keep your website safe. Just be sure to ask for a portfolio of their past work and talk to their previous clients.

An experienced SEO professional could help you create great content that naturally attracts lots of inbound links. It might be a little expensive, but it’s worth it.

Ultimately, if SEO isn’t your career path, it’s a good idea to let professionals handle your link building instead of doing it yourself.

Final Thoughts

Ultimately, if you choose to ask, earn, or buy backlinks, remember that it’s not a one-and-done effort. It’s an ongoing process that requires a lot of your time, effort, and even money. 

To stand out, focus on building relationships with influencers and niche bloggers, create high-quality content, and explore safe alternatives like guest posting and hiring SEO experts. 

A backlink strategy has a high payoff and is worth investing in for the digital health of your website. 

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

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