Link Building Dubai

Link Building Dubai: Why it isn’t working for you.

Share on facebook
Share on twitter
Share on linkedin

The population of United Arab Emirates, boasts a strong online presence with approximately 125 million users worldwide. Dubai, a cosmopolitan emirate and one of the seven constituent states of the UAE, is known for its vibrant culture and luxurious lifestyle.

You can tap into the business opportunities of this affluent market if you use SEO strategies the right way. However, the market is dynamic and the competition is fierce.

This article explains what is wrong with your current link building techniques and how you can tweak them to earn optimal results. It also mentions a few professional link building businesses in Dubai with a proven track record of success.

Insights From the Article

 Link Building in Dubai market:

• Target the Right Sites: Focus on industry relevant websites with strong domain authority to ensure valuable backlinks and avoid irrelevant traffic, safeguarding your site’s reputation with search engines.

• Use Various Link Building Strategies: Engaging in blog outreach, guest posting opportunities, and implementing broken link building to diversify your approach is a great way to build quality backlinks.

• Creating High-Quality Content: Prioritize creating compelling content that attracts attention from readers and other websites, enhancing the chances of earning valuable backlinks and maintaining credibility.

• Focus on Local SEO and Social Media: Optimize for local searches and leverage social media platforms to maximize online visibility among Dubai’s tech-savvy population, tapping into a vast pool of potential customers and driving brand growth.

Link Building Dubai: Mistakes You May Be Making

Link building is an important part of boosting online presence and is essential for businesses looking to operate in the UAE. Here are some mistakes you may be making and tips to boost your search engine optimization (SEO) in the ever-evolving digital landscape in Dubai and take your business to new heights.

Not Targeting The Right Sites

Not targeting the right websites may result in irrelevant traffic, harm your site’s reputation with search engines, and waste resources.

Finding the right target sites for link building. Source: Faster Capital. 

Finding the right target sites for link building. Source: Faster Capital.

Focusing on websites related to your industry with a strong domain authority is key. This ensures that the relevant links you get are worthwhile, leading to improved search engine rankings.

What You Can Do

Blog Outreach 

Engaging in blog outreach involves connecting with individuals within your specific field and sharing valuable content, products, services, or your brand. The goal is to establish connections and potentially secure backlinks.

When your content is exceptional and provides valuable insights to your target audience, it attracts backlinks organically. To expedite this process, I recommend proactively reaching out to those who have linked to similar content or are using relevant keywords.

Guest Posting

Engaging in guest posting offers a valuable opportunity to build connections with other brands, boost your online presence, and secure valuable backlinks. When executed well, guest posting can significantly enhance your visibility and drive traffic to your website.

Start by identifying reputable, high authority websites within your industry that welcome guest contributions. You can do this by conducting searches using industry-related keywords paired with phrases like ‘guest post’ or ‘write for us.’

Benefits of guest posting. 

Benefits of guest posting.

Once you’ve compiled a list of potential targets, contact the website owner or editor, introducing yourself and expressing your interest in contributing. Outline why your content would be a good fit for their audience and specify the topics you specialize in.

When crafting your guest post, ensure it delivers high quality, original content tailored to the interests of the hosting website’s readership.

Relevance is key. Incorporate relevant keywords naturally and avoid stuffing your piece with them. Share your content across your social media platforms and reach out to other websites to inform them about your contribution.

Broken Link Building

Broken link building is a neat trick for boosting your website’s visibility. Here’s how it works: you scout around authoritative websites in your field and spot any broken links they might have.

Then, you suggest to the site owner that they replace that busted link with one leading to your site. It’s a win-win situation: their site stays in good standing with users and search engines, while yours gets a valuable backlink.

Broken Link Building.

Broken Link Building.

To get started, you’ll want to track down these authoritative websites using tools like Ahrefs or Google Search Console. Once you’ve spotted a broken link, drop the site owner a friendly message, letting them know about the issue and proposing your content as a fitting replacement.

Keep in mind the importance of professionalism in your outreach efforts. Building good relationships with other site owners is key to successful link building.

Tip: Don’t forget to keep an eye on your own website for any broken links too. Fixing them promptly helps keep your own site user-friendly and maintains your search engine ranking.

Not Creating High Quality Content

Low-quality content will not attract the attention of other websites or readers, reducing the likelihood of earning backlinks. If your content is uninteresting, it could damage your reputation and credibility in your industry.

Google prioritizes quality over quantity in content, so if your content is poor, it may negatively impact your website’s search engine rankings, leading to decreased visibility and website traffic. I strongly suggest you focus on quality over quantity and use localized keywords in your writing to help people relate to it easily.

Creating localized content. 

Creating localized content.

Tip: Quality is key when it comes to content. Make sure it’s interesting and easy to understand. Use SEO-optimized content to help it show up in search engines. Keep your writing neat and simple so people can easily follow along. 

Overlooking Local SEO

Local SEO is a goldmine in Dubai because it is a bustling hub of businesses, with a diverse range of products and services catering to residents and tourists. Hence, there’s a constant demand for local information, and people often turn to search engines to find nearby businesses.

Benefits of local SEO for your business. 

Benefits of local SEO for your business.

Dubai’s population is tech-savvy and relies heavily on smartphones and online platforms to find what they need. This makes local SEO even more crucial, as businesses need to be visible where their potential customers are looking.

Also, Dubai’s tourism industry is booming, attracting millions of visitors yearly. These tourists often search for local businesses, restaurants, and attractions, making local SEO an invaluable tool for businesses looking to capitalize on this lucrative market.

What You Can Do

Here are some effective link building strategies you can use to boost your local SEO in Dubai.

  • Use Google My Business: Take advantage of Google My Business, a simple and free tool offered by Google. It helps you manage how your business appears in Google Search and Maps.Set up your listing and update it with accurate information, such as your business name, address, and phone number. Adding good photos and videos can make your listing stand out. Encourage customers to leave reviews and respond to client testimonials politely and promptly.
  • Optimize for Local Searches: Make sure your website is optimized for local searches by including location-specific keywords. Use the name of your city or area in your website’s title, meta tags, and content.
    Local SEO. 

    Local SEO.

    You can even create special pages focusing on particular neighborhoods or regions you serve. For instance, if your restaurant is in Dubai, create a page highlighting your spot in Downtown Dubai and the delicious cuisine you offer.

  • Engage with Local Communities Online: Get involved with local online communities to connect with potential customers and establish your business as a trusted local resource.Join social media groups for local businesses, participate in online discussions and forums, and attend nearby events. Being active in these communities helps increase your brand’s visibility and draws more people to your business.
  • Encourage Customer Reviews: Reviews from satisfied customers greatly affect how your business ranks in local searches. Ask your customers to leave reviews on Google My Business and Yelp. Positive reviews can boost your credibility and attract new customers.

Not Using Social Media

In 2021, a survey by We Are Social and Hootsuite found that more than 99% of people in the UAE were using the Internet, with over 92% actively using social media. This means companies have a huge pool of potential customers to target through their online marketing strategies.

Not leveraging this can cause you to miss out on business opportunities and brand growth. Leverage social media for your company in Dubai in the following ways:

Influencer Marketing

To make the most out of influencer marketing, it’s important to find key influencers who are big in your specific niche in Dubai. These are the folks who’ve got a strong presence and can influence opinions.

They’ve built up loyal followers who hang on to their every word, so teaming up with them can help get your brand’s message out there and reach more people. But you’ve got to be smart about it.

Benefits of Influencer marketing. 

Benefits of Influencer marketing.

Instead of just asking for shout outs or promotions, build real connections with them. Show them love by engaging with their posts, leaving thoughtful comments, and sharing their stuff. Let them know you appreciate what they’re doing.

Offer perks or goodies to catch an influencer’s eye. Whether it’s early access to products, discounts, or cool experiences, giving them something extra can make it more exciting to work with you.

Not Monitoring Your Results

Its important to keep a tab on how your website is fairing after all the necessary link building efforts have been taken. Assess where your website shows up in search engine results, how much traffic is coming from other sites, and how authoritative your website is in its field.

Tracking Search Engine Rankings: Checking where your website ranks in search results is super important for knowing if your link building efforts are paying off. By evaluating where you land on search engine pages, you can tell if your strategies for getting noticed online are working well.

Analyzing Referral Traffic: Another big thing to look at is where your website’s traffic is coming from. By tracking how many people visit your site from links on other sites, you can see if your link building strategies are effective.

Why you need to monitor your backlinks. 

Why you need to monitor your backlinks.

Examining Backlinks: By looking at the quality and quantity of links pointing to your site and their relevance to your content, you can get a sense of how likely it is for your site to appear in search results.

Using this information, you can adjust your link-building strategies and improve the position of your site in search results.

Now that you understand what you can do better to amp up your efforts in the link building landscape, let’s look at the best link building services in Dubai that can streamline your digital marketing efforts.

Top Link Building Companies in Dubai

Here are the best link building services in Dubai to help businesses meet their SEO goals.


SERPninja has been around for almost a decade, providing top-notch white-label link building services to marketing agencies and consultants. We’re great at creating top-quality backlinks, guest posts, and local citations for various brands and businesses.

SERPninja has a 30-step qualification process that ensures your links end up on real websites. They’re also great at getting you listed in local directories on trustworthy sites, which helps your local search ranking. Plus, they’ve got affordable packages tailored just for your business, so you can boost your search ranking without spending too much.

Check out our services here to learn more!


In the last ten years, Seeders has become a top choice for international companies wanting to boost their online presence in the UAE. They’ve got a bunch of skilled writers and a big network of publishers to help make your website more visible and draw in more Italian visitors.


AWISEE, which started back in 2017, is a company that focuses on building links and providing SEO services for international markets. Their team understands the importance of getting top-notch Dubai Backlinks to beat competitors in the worldwide market. They’re known for being efficient and using strategies that get results.

Leto Link

Leto Link, operating from Cyprus and Kazakhstan, has a digital marketing team boasting 20 years of hands-on experience in digital marketing, including SEO techniques and effective link building campaigns.

They specialize in helping businesses improve or establish their online presence and have a track record of successful outcomes.


Link building in Dubai is important for driving organic traffic and acquiring high-quality backlinks that are profitable for your brand. This article discusses effective link building strategies for acquiring links that can make your website look good and get noticed by more people.

SEO agencies in Dubai, like SERPninja, Seeders, AWISEE, and Leto link assist you with the right link building strategies to acquire high-quality links and navigate the competitive digital landscape of Dubai and stay on top of it’s dynamic market.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

Submit a Comment

Your email address will not be published. Required fields are marked *

Table of Contents

5x’d Traffic + MRR doubled!

Join 100+ Agencies using SERPninja

100+ Agencies and 2500+ Customers use for their link building needs. Signup now for actionable content & GREAT deals. We won’t SPAM we promise!