If you own a moving company, you already know how important having a strong online presence is. When people need help moving, their first option is to do a Google search.
Hence, getting clients for your moving business online means making your business pop up on the first page of Google, making it easier for people to find and pick your services.
So, how can you climb to the top of search results? That’s where SEO comes in.
What is SEO?
Image: Infographic of different aspects of SEO.
SEO, or search engine optimization, is a digital marketing strategy that helps improve your website’s visibility in search engines like Google. By optimizing your website for relevant keywords, creating high-quality content, and building authoritative links, you can drive organic traffic to your moving company website and generate more leads for your business.
This article discusses how SEO matters for moving companies and offers tips to increase your online presence and attract more potential customers.
5 SEO tips for moving companies
1. Local SEO: Approximately 97% of internet users turn to search engines to locate a nearby business. Local SEO ensures that your company is front and center when someone searches for moving help nearby.
One of the main steps in optimizing your local SEO is listing your moving services on Google My Business (GMB).
Google My Business (GMB)
Image: Companies listed under the search ‘moving companies Atlanta’ on Google.
Most movers typically fall within a similar price range. So, when choosing, people often lean towards the highly rated option, and since Google aims to present solid recommendations, it tends to favor those with better ratings.
Therefore, I recommend requesting your satisfied customers to leave positive reviews on your GMB business profile, as this enhances your credibility and attracts more customers seeking reliable services.
Image: Atlas Van Lines’ review page on Google.
The better the reviews on Google, the more credibility and trust your business can gain from potential customers.
Remember to provide accurate information in your GMB listing, including your company name, address, phone number, website URL, and business hours.
2. Keyword Research: Not everyone will use the term “moving companies” when searching on Google. Some may search for more specific residential, local, or long-distance moving. Others may look for solutions to particular issues, such as how to pack dishes for a move. You may miss out on potential customers if your website doesn’t rank for these specific search terms and phrases.
The words you choose are how people find your business, and selecting words that match what someone is looking for is crucial. So, how do you choose the right words?
Short Tail vs. Long Tail Keywords
The first step is knowing the difference between short and long tail keywords.
Short Tail Keywords are brief and general terms, like “movers” or “moving services.” They have high search volumes, meaning many people are searching for them. While short tail search terms can attract a large audience, competition is also fierce.
Long Tail Keywords are longer, more specific phrases, such as “affordable residential movers in Atlanta” or “professional packing services for cross-country moves.” Although fewer people might search for these exact terms, they often indicate a more targeted and motivated audience.
Image: Infographic of comparison between short tail and long tail search terms.
You want to aim for long tail keywords so your website shows up in search results more closely related to what users are looking for.
I recommend reading our article on Fat Head Keywords to dive deeper into keyword research.
Once you understand the difference between short tail and long tail keywords, the next step is to discover what movers-related search terms people are looking for. To do this, use a search term research tool like Ahrefs’ Keywords Explorer to generate search term ideas, estimated monthly search volumes, and other SEO metrics.
How to Perform Keyword Research on Ahrefs
• Log in to your Ahrefs account and enter seed keywords like “moving services,” “movers,” or “relocation.” Ahrefs will generate a list of search term ideas based on your seed keywords. The search displays the Keyword Difficulty (KD) and search volume along with related search term ideas.
As seen in the image above, ‘moving services’ has a high KD, SV, and CTC (cost per click), which signifies the high competition involved.
• Given that your homepage will outline your services in a specific area, It’s more likely to rank for terms like “moving companies <GEO>” and “moving services <GEO>.” Here, GEO signifies a specific geographic region.
Therefore, you need to use search terms like ‘moving services <GEO>’ to find terms you have a better chance of ranking for.
As seen in the image above, terms like ‘moving services San Diego’ have a much lower KD and search volume.
Below is a list of keyword ideas that you can use to rank for your moving service locally.
Check the Keyword Difficulty (KD) metric to understand the competition level for each search term and prioritize keywords with a manageable level of competition. Remember to ensure a balance of relevance and competition.
3. Content Creation: Knowing your target audience is essential before creating content. Understand their needs, concerns, and what information they are searching for when planning a move.
Image: Infographic of different aspects involved in content creation.
The Power of Top-of-the-Funnel Informational Content
Focusing on top-of-the-funnel informational intent during content development is crucial for several reasons.
At the awareness stage of the customer journey, users are seeking information and solutions rather than making immediate purchasing decisions. For example, when moving, people search for specific queries like “how to pack fragile items while moving”.
Creating content that provides valuable insights and addresses these informational needs establishes your brand as a valuable resource and contributes to a stronger brand recall. This approach also allows you to cast a wider net, attracting a larger audience interested in your industry.
As users progress down the funnel, having engaged with your informative content, they are more likely to consider your brand when making purchasing decisions, creating a foundation for long-term customer relationships.
Create top-notch and informative website content by incorporating keywords naturally, but I recommend avoiding keyword stuffing to prevent any negative impact on your search rankings.
You can check out our article on creating high authority content for an in-depth explanation.
Effective SEO strategies for Content Creation
• Create Location-Specific Landing Pages: If you are a moving firm trying to enhance your local SEO, you can’t do so without developing dedicated landing pages that focus on the locations you serve. Optimize these pages with location-based keywords to effectively attract local search traffic to your website.
When businesses create pages that match the locations they serve, it signals to Google that they are closely aligned with the needs of local users. This makes it more likely for their website to show up when locals search for things, bringing in customers looking for what the business offers in their area.
• Answer Common Questions: Create a section with questions people often ask about moving, such as the costs or services provided by movers. Give clear and informative answers to make your site more likely to appear in searches.
As seen in the image above, Atlas Van Lines has a dedicated Resources section containing blogs and FAQs to provide information and assistance to those planning a move.
• Use Pictures and Simple Guides: Make simple guides explaining moving steps. People like easy-to-understand visuals; sharing them can help your site get more attention online.
4. Build Backlinks: Backlinks are important because they establish credibility. When Google sees many reputable websites linking to your website, it recognizes the value of your site.
Here’s an idea: why not consider reaching out to local business owners and real estate agents, proposing a mutually beneficial link exchange? For example, collaborating with a local real estate agency to provide moving tips on their website can result in a backlink.
Consider creating shareable, informative content on your website, such as moving guides or checklists, that others may find useful and link to. Engaging with local directories and industry-specific websites can also contribute to building a diverse and reputable backlink profile, ultimately boosting your moving company’s online presence.
As seen in the image above, moving.com is a website that helps people with various aspects of moving. It provides tools to estimate moving costs, find local movers, and create checklists.
Check out our article on how many backlinks you need to rank on Google? to understand the significance of backlinks in improving your website’s visibility and achieving higher positions in search engine results page.
5. Optimize Your Website’s Functionality: Everything mentioned above is pointless if your website isn’t enhanced for performance, user experience, and visibility. Many essential aspects constitute a website’s optimization.
Image: Infographic of different aspects involved in website optimization.
A clean and visually appealing layout makes it easy for visitors to explore and find what they need on your website. When the branding is consistent, the menus are easy to use, and everything is placed thoughtfully, it creates a positive first impression.
Remember to add clear Calls-To-Action (CTA) to guide visitors toward desired interactions, whether purchasing, filling out a form, or contacting your business.
People don’t prefer to wait for pages to load. They’ll go back to the search results and choose another website instead. Slow load times can lead to high bounce rates, affecting user satisfaction and search engine rankings. Plus, Google prefers fast-loading sites, so having a speedy website can also help it rank higher in searches than slow-loading pages.
To explore page speed optimization further, click here.
Mobile optimization means ensuring your website works well and looks good on smartphones and tablets. Since many people use their phones to browse the internet, having a mobile-friendly site is important. It involves actions like adjusting the layout, buttons, and text to fit smaller screens.
A mobile-optimized site helps provide a better experience for mobile users, making navigating and finding what they need easier. This is crucial for keeping visitors engaged and happy, whether on a computer or mobile device.
|• Local SEO: List your business on Google My Business (GMB) for local visibility. Encourage satisfied customers to leave reviews to build credibility. Ensure accurate information on your listing covering details like your company’s name, address, phone number, website URL, and business hours.
• Keyword Research: Use specific keywords and phrases for search queries related to moving. Understand the difference between short tail (broad and competitive) and long tail keywords (exact and targeted).
Prioritize long tail keywords to align with what users are actively searching for, and use tools like Ahrefs to perform effective keyword research, balancing relevance and competition.
• Content Creation: Craft informative content that addresses specific queries and concerns about moving. Create location-specific landing pages and top-of-the-funnel informational intent to get potential leads and conversions. Use visuals, simple guides, and a dedicated resources section for effective content.
• Build Backlinks: Establishing backlinks is crucial for credibility. Reach out to local businesses for link exchanges, collaborate on relevant content, and engage with directories to build a diverse backlink profile, enhancing your moving company’s online presence.
• Optimize Website Functionality: Design a visually appealing and user-friendly layout. Implement clear calls to action for visitor guidance. Prioritize optimal page speed for a better user experience. Ensure mobile optimization for smartphone and tablet users.
A robust online presence is vital if you’re in the moving business. With the majority turning to Google for moving assistance, securing a spot on the first page is key. Enter SEO for moving companies — techniques enhancing your website’s visibility. Your moving company can attract more leads and thrive online by optimizing for relevant keywords, crafting top-notch content, and building authoritative links.
In essence, mastering the strategies in this guide empowers your company to stand out, attract potential clients, and improve your SEO efforts by thriving in the competitive online landscape.
1. What is SEO for moving companies?
It refers to optimizing a company’s website and online presence to improve its visibility and ranking on Google. By implementing SEO strategies, they can attract organic traffic, increase online reach, and generate more leads.
2. Is SEO important for movers?
SEO is essential for movers because it allows them to stand out in a competitive online landscape. By optimizing their content and website for search engines, these companies can increase their visibility to potential customers actively searching for movers.
3. How does keyword research help in SEO for movers?
Companies can optimize their website content by identifying the most relevant and popular keywords related to their services and target audience’s search queries. This helps Google understand the content’s relevance and rank it higher in search results, making it easier for potential customers to find them.
4. How does creating engaging content improve SEO for movers?
Creating engaging content helps improve user experience and encourages visitors to stay on the website longer. When companies publish high-quality content that resonates with their target audience, it increases the chances of attracting links and social shares, positively impacting their search engine rankings.
5. Why are backlinks important in SEO for movers?
They are seen as a vote of confidence and credibility from other websites. When reputable websites link back to a mover’s website, it signals to Google that the content is valuable and trustworthy. This can positively impact search engine rankings and increase organic visibility.