Link Building for Dentists

Link Building for Dentists: Best Practices in 2024

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As a dentist, your customer base is vast, with every person out there a potential customer. Link building can be your key to reaching them all. It can help you improve your search engine rankings and attract a more extensive customer base.

Let me show you some stats to give you an idea of how large your customer base could be if you use link building well.

Dental Statistics. 

Dental Statistics.


 Insights From The Article

Dental SEO boosts visibility: Optimizing your dental website increases its exposure in search engine results, making it easier for potential customers to find your clinic online.

Link building enhances credibility: Getting quality backlinks is a great way to build your website’s authority and credibility, attracting more relevant traffic and future clients.

• SEO drives traffic: Employing SEO strategies such as optimizing for local keywords, networking with other professionals, and sponsoring local events can help improve your clinic’s ranking in searches and attract more patients to your practice.

With the population becoming more internet-savvy by the day, your future clients are just a stone’s throw away. When people need a dentist in their area, they usually reach for their phones, do a Google search, and type in something like ‘best dentists near me’ or ‘how to treat tooth impaction’ for more info.

Most times, they’ll just click on the first website that appears in the search results and ignore the others.

If you’re not seeing many people visiting your dental office website, booking appointments using an online scheduling app, or coming back for follow-ups, it might be time to call an SEO specialist to look into it.

What is Dental SEO?

Let’s say you have your dental site up and running; how do you let people know about it?

Dental SEO involves fine-tuning your dental website so it pops up at the top when someone searches for dental services. By applying SEO strategies to your site, you’re building a strong defense against competitors taking away your patients.

SEO can push your website to the top of Google SERPs for key dental terms, allowing you to attract customers in a fair and square manner!

In simpler terms, when your website is optimized for SEO, getting noticed for popular searches like ‘dentists near me,’ ‘dental office,’ and ‘dental implant in <GEO>’ becomes a breeze.

Benefits of Link Building for Dentists

Owning a good dental clinic is one thing, but how do you become easily discoverable online? Let’s talk about why link building is important:

  1. Stay Ahead in the Dental Game: Effective link building gives your website an edge, making it easier for patients to find you amidst the competition.
  2. Trust is Key: Quality backlinks from reputable sources help build trust with potential patients and establish you as a top-notch dental provider. 
    Benefits of link building for dentists.

    Benefits of link building for dentists.


  3. Drive Relevant Traffic: More quality links mean more future patients landing on your site, increasing your chances of converting leads into loyal clients.
  4. Rule Local Dental Searches: Improve your position in local searches, ensuring that locals turn to you when they need dental care.
  5. Strong Backlinks: Strong links can lead to partnerships or referrals from other dentists, enhancing your reputation and expanding your clientele.

In essence, link building is the digital backbone of a thriving dental practice. When done right, you can witness your clinic flourish like never before.

SEO Factors Affecting the Rankings of Your Dental Website

When it comes to ranking a website, Google takes into account various SEO factors.

On-Page Optimization 

On-page optimization is the foundation of your dental website. It’s about making sure your site’s content, titles, and descriptions are clear and relevant to what people are searching for.

When your on-page SEO is optimized, search engines can better understand what your website is about. This clarity makes it more likely for other websites to include a link back to yours, because they can see that you’re a trustworthy and authoritative source of information.

This is how your site gets crawled and indexed by Google:

When you put a sitemap on Google’s Search Console (or if you haven’t got one, Google’s bots will trace you using other methods), they go through your page and then add it to their index.

While they’re indexing, Google’s algorithm tries to understand what your content is all about. This helps it organize your content within its vast knowledge graph and show it to users when they search for related topics.

For you, this means that Google’s algorithm can recognize that your site is related to dentistry based on your content and metadata.

The more relevant your content and metadata appear to Google’s bot, the better chance your site and its pages have of ranking higher in search results.

Establishing E.E.A.T. Authority for YMYL Site

E.E.A.T and YMYL.

E.E.A.T and YMYL.

Google’s Medic update that happened in 2018, targeted sites in the YMYL (Your Money, Your Life) industry, to improve the quality and trustworthiness of the information presented to the users via these sites.

There have been cases where people faced issues by blindly following steps from average health websites that ranked high on Google. That’s why Google emphasizes following the E.E.A.T. guidelines for any website in the YMYL category (Your Money, Your Life).

YMYL sites directly impact users’ health, wellness, life, and financial security. To rank higher, these sites must demonstrate the highest level of expertise, authority, and trustworthiness.

YMYL Topics.

YMYL Topics.

Since your dental website falls into this category, I strongly suggest optimizing on-site factors such as author bios, team profiles, about us sections, and awards to showcase your credibility. These should be prominently displayed across the site where necessary.

Link Building Strategies for Dental Care Websites

When it comes to dental care websites, a strong link building strategy can really boost your online presence. This means more potential customers will find your practice and recognize you as an authority in the field.

Here are some effective link building techniques not to overlook:

Guest Post on Dental Topics

For those dedicated to dental well-being, informative articles can act as a bridge connecting curious readers with skilled dentists. As a dentist, you’re not just educating a broader audience when you share your deep insights on respected dental or health platforms. You’re also guiding them back to your clinic through valuable links, boosting your online presence.

Here’s how it’s done:

  1. Find Your Targets: Explore popular dental or health blogs, forums, or websites that welcome guest contributions. Make sure they have an established readership and a solid reputation.
  2. Pitch Your Ideas: Ready with your list, approach these platforms with interesting topic suggestions. Customize each pitch to align with the ethos of the specific platform.

    Do's and don'ts of blogging for businesses. Source: The Small biz expert. 

    Do’s and don’ts of blogging for businesses. Source: The Small biz expert.

  3. Prioritize Quality: Focus on delivering genuine expertise when crafting your piece. Whether it’s the latest dental advancements or tips for preventive care, ensure it offers real value to the readers.
  4. Add Relevant Links: Incorporate links to relevant content on your website so they seamlessly enhance the reader’s journey.

By consistently offering high-quality guest posts, you cultivate valuable backlinks and strengthen your position within the dental community.

Local Dental Directory Listings

Dental directories serve as tools for improving dental SEO by enhancing online visibility and credibility through strategic local listings.

Here are some steps and tips for optimizing your local listings:

  • Research Reputable Directories: Begin by identifying well-known local dental or healthcare directories. I recommend focusing on those with a strong reputation and active user engagement in your country.
  • Ensure Accuracy: When listing your clinic, pay attention to detail. Make sure your clinic’s name, address, phone number, and operating hours are consistent across all directories.
Registering with local directories. 

Registering with local directories.

  • Add Personal Touches: In addition to the basics, consider including patient reviews, high-quality images of your clinic, and a brief overview of your services. This will provide potential patients with a better understanding of what you offer.
  • Stay Updated: Regularly review and update your listings. Keeping your listing current and accurate is essential, whether it’s changes to your operating hours or the introduction of new services.

By adding your clinic in local dental directories, you’re boosting your online visibility, making it easier for local patients to locate your practice.

Networking is Key

Networking is essential to earn valuable backlinks. By partnering with dental associations, you access a network of professionals, educational resources, and a platform to showcase your skills.

Find associations that match your specialty, whether local or national. Approach them with clear proposals, such as contributing to publications or offering member-exclusive services. Participate in events, discussions, and community activities to maintain an active partnership.

Patient Testimonials and Reviews

Patient testimonials act as endorsements for the quality of your services. By simply encouraging your satisfied patients to share their experiences on different platforms, you’re building a genuine endorsement network that resonates with future clients.

Source: Wyzowl.

Source: Wyzowl.

Find popular health and dental review sites that potential customers often visit that are popular in your area. After treatments or consultations, gently remind your patients to share their experiences on these platforms. A friendly nudge follow-up email with a link to the review page can go a long way.

Tip: Be sure to interact with the testimonials, whether positive or negative. 

Sponsorships and Donations

Consider sponsoring various events or supporting local charities. You can sponsor dental events, church organizations, NGOs, or homeless shelters.

If sponsoring an entire event is too expensive for you, you can contribute by donating something to an event or a local charity, such as free check-ups, consultations, or oral health products. This helps build backlinks for your dental business while supporting your community.

Source: Globex Outreach. 

Source: Globex Outreach.

Finding sponsorship and donation opportunities in your neighborhood is easier than you might think. For example, if you live in Virginia, you can search for terms like ‘Virginia donors,’ ‘Virginia sponsors,’ and ‘Virginia donations’ to explore opportunities in your area.

Collaborate With Influencers

Influencers are all the hype these days. Fortunately or unfortunately, people value influencers’ opinions, which could be leveraged in your favor.

Image: Influencer Marketing.

Image: Influencer Marketing.

You can collaborate with them to create valuable content, such as videos or guest blog posts. Remember to ask that they link back to your website in exchange.

Beauty pageants frequently have influencers as participants, and a perfect smile is often a must-have. Collaborate with renowned pageants and their participants by offering complimentary services to get your name out there and showcase your expertise.

Tip: Don’t hesitate to ask influencers to share your content with their followers. This approach will drive more traffic to your website and expand your reach.

Create Quality Content

When you create content people want to share and find useful, you’ll naturally attract backlinks without extra effort. This could be videos answering common dental questions, helpful blog posts, tips for oral hygiene, updates on new dental tech, interesting infographics, or dental news.

Example of a Dental Blog.

Example of a Dental Blog.

Once you’re confident your content is valuable, spread the word through email newsletters, social media, and ads. This approach boosts your chances of getting more backlinks.

Collecting .edu Links

We all know that websites with a .edu extension (think universities, dental colleges, etc.) tend to have higher domain authority. This is because they’re seen as reliable sources for scholarly information.

We all know that websites with a .edu extension (think universities, dental colleges, etc.) tend to have higher domain authority. This is because they’re seen as reliable sources of scholarly information. 

So, if you want your content or work shared on .edu domains, create instructional and informative content that appeals to academic institutions. You can also build links by providing scholarships to dental university students

Consider giving a speech or lecture at a university and include a backlink on any promotional material. You could also lend a hand to students who are posting research findings or articles on their campus website. Just make sure they link back to your practice’s website.

Final Thoughts

As dental professionals, your potential customer base is vast, with every person a potential new patient. Effective link building can improve your rankings on SERPs (search engine results page) and attract a larger audience.

With the population increasingly turning to online searches for dental services, using digital marketing tactics and optimizing your website for SEO and employing strategic link building techniques are essential for staying competitive and expanding your practice.


1. What is Dental SEO and why is it important for my dental practice?

Dental SEO refers to optimizing your dental website to appear higher in search engine results when people search for dental services online. It’s important for your dental practice because it helps potential patients find your website easily, increases visibility among competitors, and ultimately drives more traffic to your clinic.

2. How does link building benefit my dental clinic’s online presence?

Link building is essential for enhancing your dental clinic’s digital presence in several ways. It helps improve your website’s authority and credibility, attracts more relevant traffic, increases visibility in search engine results, and can lead to partnerships or referrals from other dental professionals.

3. What are some effective strategies for improving my dental website’s ranking in local searches?

To improve your dental website’s ranking in local searches, you can employ various local SEO strategies such as optimizing your website’s content and metadata for local keywords, networking with other dental professionals and organizations, encouraging patient testimonials and reviews, sponsoring local events or charities, collaborating with influencers, and creating high-quality content that resonates with your local audience.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

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