All You Need to Know About Editorial Links And Foolproof Ways to Get Them in 2024

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If you know anything about SEO, you know that building links is tough but essential. Website owners and content creators are always looking for new ways to get more backlinks. That said, editorial links are one of the basic backlinks everyone should know about.

This guide will cover what editorial links are, their advantages, and how to get more of them.

What are Editorial Links?

An editorial link is a hyperlink from another website, often a prominent publication, leading back to your site.

Owners of high authority websites understand that high quality editorial links are essential, so they don’t link to random, low quality web pages. Instead, they select only the highest quality content for their editorial link building efforts.

For example, eCommerce product pages usually don’t gain editorial links. However, helpful guides or free tools can earn many editorial backlinks because websites want to share valuable resources with their readers.

Image: Editorial links.

Why are Editorial Links Important?

Editorial links are important because they don’t violate Google’s spam policies and are part of its key ranking factors. Google sees links as ‘votes,’ helping to decide which pages rank higher in search results. So, generally, pages with more backlinks rank better because they are seen as trustworthy recommendations from other websites.

Benefits of Editorial Links

How are editorial links beneficial over other types of link building? Let’s find out.

Helps You Establish Authority

Any backlink can improve your standing with Google; however, the linking site’s authority matters. When a respected website links to yours, it boosts your credibility with Google and internet users.

Therefore, I recommend aiming for backlinks from high authority sites to enhance your visibility and traffic and increase your chances of getting more backlinks.

Improves Your Search Engine Ranking

Editorial links provide a significant boost to your website’s SEO value. Prioritizing quality over quantity in link acquisition is crucial, so aim for inbound links from respected and high-authority websites.

This has two main benefits:

1. Higher Google Ranking: More acquired links mean a better chance of outranking your competitors.

2. Stronger Link Profile: More editorial links can lead to even more links as your content gains visibility on Google, creating a snowball effect.

Image: Benefits of editorial links.

Generates Traffic

Editorial links bring traffic by boosting your search engine positioning. People who see your content become more aware of your brand, thus increasing brand awareness. This cycle of building links is powerful because as you gain more traffic, more people might naturally link to your content.

Helps you Build Better Relationships

Building good editorial links is about communication and relationships. Even though your website is online, people need to know who’s behind it.

For example, if you see your website hyperlinked somewhere, email and get in touch to thank them. This can lead to more opportunities to gain backlinks and is good for business.

You also build relationships when you contact other websites to build editorial links. Asking for a backlink is often as simple as reaching out. This helps you connect with other website owners and get your brand out there.

What Type of Content Earns Editorial Backlinks?

To get backlinks, you need good content, called linkable assets. However, not all content attracts links, and not all linkable assets are made just for that purpose. Creating link-worthy content that focuses on getting organic links instead of just search traffic has many benefits.

Here are some forms of content that work well as linkable assets and how to create them.

Infographics

Infographics are still highly valued as linkable assets. They help you build quality links because they present information in a visually appealing and easy-to-understand format. People are more likely to share and link to visually engaging content, making infographics highly shareable on social media platforms and websites.

When other websites reference your infographic by linking to your site, it improves your website’s visibility and authority, leading to more traffic and better search engine placements.

Image: Link building infographic. Source: k2bIndia. 

Tip: Use infographics when your content could be better understood in a visual format. 

Online Tools and Calculators

Online tools and calculators can get many editorial links. For instance, here’s the backlink profile for the title capitalization or headline checker tool:

Image: Screenshot of the number of backlinks earned by capitalizemytitle.com.

While such a resource can bring in a good number of links, it takes time and money to create.

Creating tools or calculators showcases your knowledge and credibility in your field, which appeals to websites seeking trustworthy resources to link to. As more sites link to your tools, it enhances your website’s visibility and authority, increasing your likelihood of gaining more links.

Case Studies and Research

Case studies and research can help you build links by providing valuable and original insights that others find worth referencing and sharing. For example, SERPninja’s B2B SaaS case study details their attempts to increase the company’s sign-ups and monthly revenue.

Image: Screenshot of a case study conducted by SERPninja.

When you conduct thorough research or present compelling case studies like the one above, you offer unique perspectives and data that enrich the conversation within your industry.

Other websites, bloggers, and researchers may find your findings valuable and choose to link back to your content as a credible and authoritative source. This helps enhance your website’s visibility and credibility while attracting more traffic and potential customers.

Guides and Tutorials

Since there’s a lot of information online, finding the exact answer you’re looking for is tough. That’s why detailed guides and tutorials usually get many backlinks. Guides and tutorials can help you earn links by providing valuable and useful information to your audience.

For example, SEMrush’s link building guide for beginners offers a comprehensive overview of essential link acquisition strategies and techniques in a beginner-friendly format.

Image: Screenshot of SEMrush’s link building guide for beginners.

When people find your guides or tutorials helpful, they are more likely to share them with others on their websites, social media platforms, or blogs. This sharing can increase your content’s visibility and the likelihood of other websites linking to your guides or tutorials as references.

How to Get High Quality Editorial Backlinks

Building editorial links takes effort, and there are no shortcuts. However, there are several effective ways to acquire these links.

Here are some foolproof methods to acquire editorial backlinks:

Create Compelling Content

It is pretty obvious, but link acquisition starts with great content. Your content must be unique, engaging, and valuable to your readers.

You’ll earn editorial links if you prove to Google and Internet users that you publish authoritative and actionable content.  The simplest way to create a great piece of content is by understanding your target audience and offering more value than other top-rated articles for that query.

For example, if you are a link building agency, you want to create articles, resources, and tools surrounding topics such as SEO and link building.

Image: Screenshot of the resources offered by SERPninja on their site. 

When people search for information and write articles, they often link to the first credible website they find on Google. That’s why creating authoritative content is crucial. You want to impress visitors with your content so they use it as a resource instead of looking elsewhere.

Steps to Create Authoritative Content:

1. Brainstorm: Start by generating ideas for topics and choosing one that is relevant and important to your audience. Focus on addressing unanswered questions or providing in-depth insights into broader topics.

2. Research: Even if you’re an expert, there’s always more to learn. Conduct extensive research to discover new insights about your topic. Review what your competitors say and note anything valuable you find.

Hire a PR Professional For Outreach

Consider hiring a PR professional for outreach attempts. If you have a PR department, have them contact editors of major online publications. A PR professional helps get editorial links by contacting journalists, bloggers, and editors interested in featuring your content or story.

They create compelling and relevant pitches for these individuals and then share them. If the content resonates with the editors, they might include links to your website or content in their articles or posts.

If you don’t have a PR department, consider hiring a PR professional or using services from marketing agencies or independent providers.

Outreach Attempts

PR professionals use various networking techniques to engage with journalists, bloggers, and editors. This may involve personalized emails, social media messages, or direct calls to introduce your content or story and explain why it’s valuable to their audience.

Building relationships and maintaining open communication channels are essential for successful outreach efforts.

In most cases, you are required to pay a certain sum to the publication that chooses to link your site.

Paid linking involves compensating publishers or websites to include a hyperlink to your content within their articles or posts. This payment can be for administrative fees, placement costs, or other related expenses associated with securing the editorial link.

Look For Broken Links

Broken links present an opportunity for you to gain editorial links. To do this, search for inactive and expired domains related to your area of focus. Use a backlink checker to examine the expired domain and its broken backlinks.

Ahrefs offers a specialized tool for checking backlinks and helping you identify broken backlinks.

Focus on checking the links from editorial websites with a high domain rating and numerous referring domains. Reach out to the editorial site owners, informing them about the issue and requesting them to replace the dead links with your website links.

Because you’re helping Webmasters by flagging broken links of editorial websites, your site should get priority for replacing the dead link.

Dominate Your Niche

Image: Infographic of the steps involved in dominating your niche.

The most effective way to obtain top-notch editorial links is by creating content that leads to your area of expertise. Produce multiple high-quality, authoritative, and thorough content to achieve dominance in your field.

Here’s how you can produce content to help you dominate your area of focus:

Find Solutions to Problems: Find answers and solutions to questions and problems in your area of specialization. No matter your field, people will have unanswered questions and challenges. Your goal is to address as many of these as possible. Keep refining your content by adding new ideas and details over time to make it more authoritative and comprehensive.

Explore Every Topic And Sub-topic In-depth: Explore every topic and sub-topic thoroughly. To create comprehensive content, delve deep into each subject, explore every angle, and cover every perspective. For instance, if you’re writing about guest posting, discuss topics like benefits and strategies involved in guest posting.

You can elaborate on each topic extensively within one article or make different articles surrounding the topics of guest posting.

Create Evergreen Content and Infographics: Evergreen content stays relevant over time. For example, guides on link building strategies can be considered evergreen. Since the fundamentals of link building remain relatively consistent over time, this guide will continue to be relevant and useful to readers regardless of changes in search engine algorithms or digital marketing trends.

As a result, such content can keep earning links for many years. But does that mean non-evergreen material can’t get editorial links?

Image: SEO and search rankings of evergreen vs. non-evergreen content over time. 

Even if it’s not timeless, link-worthy, data-rich content can still attract links. The key is to keep it updated. Nobody wants to link to outdated content. So, if you create topical content, I suggest updating it regularly with relevant and current data.

Connect with Experts to Gain Insider Knowledge: If your website covers topics you’re not an expert in, it’s smart to connect with specialists in the field. This gives you an edge over others who just research online and repeat what they find.

Seeking expert advice is a worthwhile investment in creating excellent content for your audience. If you want content that people naturally share and talk about in your niche, consulting with experts will help you reach that goal.

Participate in Discussion Forums: Forum link building using discussion forums is a great way to make people discover your content and acquire editorial links on relevant forums. But using them needs skill.

Use your signature wisely. Put your best link in your forum signature with text that makes people want to click. Don’t put more than one link; it might look like spam.

When there’s a big discussion on a forum, pay attention. Figure out the main arguments and create content that’s a reliable source for solving those questions.

Format your content based on the discussion. Answer every question and be fair. Use data and research to back up your points. It might take a lot of work, but if the topic is hot and your content is great, people will share your link.

Key Takeaways

Create Compelling Authoritative Content:

• Start by brainstorming relevant topics and addressing unanswered questions.
• Conduct thorough research to discover new insights about your topic.
• Offer unique, valuable, and actionable content that outshines competitors.

Hire a PR Professional For Outreach:

• Consider hiring a PR professional or using services from marketing agencies.
• Reach out to editors of major online publications and inquire about content needs.

Dominate Your Niche:

• Find solutions to problems within your niche and address them comprehensively.
• Make your content stay relevant over time by creating evergreen content.
• Participate in discussion forums to engage with your audience and establish credibility.

Reference Other Companies:

• Mentioning other companies is an effective way to build relationships and get noticed by other experts.
• Build relationships with other companies to increase brand awareness and potential link opportunities.

Final Thoughts

Earning editorial links is crucial for SEO success. Creating valuable content, reaching out to experts, and dominating your niche can strengthen your online presence and enhance your website’s authority. The strategies in this guide will help you get high-quality editorial links and improve your search engine rankings in 2024.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

Gaby Alexander

Gaby Alexander

Gaby is a search marketing enthusiast with a passion for helping agencies improve their ROI through effective link-building strategies. With expertise in Google Campaign Manager, HubSpot Inbound Marketing, and SEMrush, Gaby provides valuable insights and guidance to optimize search marketing campaigns.

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